Smart ButtonSocial Media
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Social Media as Integral Part of Loyalty Program
Industry standard data continues to support a strong need for a connection between social media outlets and loyalty. Loyalty programs need to be adaptable and elastic to move with the ebb and flow of changing conditions within the social realm. By becoming social and agile, retailers open the opportunity to improve conversion, encourage engagement and build sales. Traditional channels are declining in influence while social networks and peer channels continue to increase in usage and importance.
• Social media has transformed the ability of consumers to make a purchase decision.
• Consumers rely on social contacts (friends/family) vs. retailers when it comes to making purchase decisions.
• Need to be able to adopt additional components (as features) to meet the needs of everyone (all ages).
• It is within the best interest of every retailer to have advocates engaging with your brand.
• Reward customers for engaging with your brand.
Retailers are making a direct connection with loyal customers by reaching beyond the in-store or eCommerce experience. Customers are already actively engaged in observing real-time stream of their friends likes/dislikes - following links, watching videos, reading status updates, "liking" content, participating in promotions.
If a friend indicates brand loyalty by liking a brand page or participating in a contest or promotion, it stands to reason that this user's friend will notice and give that brand their attention too.
Consumers Rely on Social Contacts (Friends and Family) vs Retailers in Making Purchase DecisionsConsumers are far more likely to trust social contacts including friends and family than retailers when it comes to deciding what to buy, according to new research.
While 70% of shoppers rate friends’ recommendations as important, just 28% value recommendations from a shop assistant. Some 62% value consumer reviews and 35% the media, found the survey of 1,200 people, carried out by FlyResearch.
Smart Button Enables Seamless Social Media Integration
The interactivity of social media is changing the way your customers interact. Stay on top of this trend and stay connected to tech-savvy customers in a multi-channel universe using these features through the Smart Button Loyalty Platform (SBLP):
• Facebook Application Feature - Connect with your customers through this fastest growing social media tool. Advanced functionality such as polls, key code promotions, product code promotions and interaction promotions (earn points for Facebook interaction) activate customer engagement.
• Twitter Feature - Post to twitter via the app or through twitter itself. Easy access. Posting messages is easy. Track mentions and reward points.
• YouTube Feature - Track the customer activity of customers viewing videos that you’ve posted on YouTube and reward points if you choose to do so.
FACEBOOK APPLICATION FEATURE
Every 60 seconds users on Facebook, send 230,000 messages, update 95,000 statuses, write 80,000 wall posts, tag 65,000 photos and share 50,000 links. Connect with your customers:
•Customize app with your logo•Easy HTML editor allows you to get the look and feel needed - change fonts, point sizes and colors•Customer/member profile access•Customize messages•View account summary•Check account history•Targeted offers and promotions•Incorporate surveys, polls and trivia•Launch promotions
Advanced functionality such as polls, key code promotions, product code promotions and interaction promotions activate customer engagement:
Key Code/Product Code Promotions. Key code or product code promotions available to use. Excellent way to drive participation and continue to build interest and excitement.
Interaction Promotions. Customers earn points for visits. Drive participation and increase brand loyalty.
Polling Options. Create your own online focus group. Capture real-time customer feedback. Determine preferences and interests. Monitor customer satisfaction. Use as a tool to collect useful information. Get to know your customers. Ability to reward customers with points for answering poll questions. Customers see results after selecting answers to each poll question.
Promotional Messages. Drop in a custom promotional message within the Facebook application. This promotional message would also be the same one that appears on your web site portal. Another way to communicate with customers in a multi-channel universe.
Facebook Surveys. Useful way to gather additional information about your customer base. The answers that you receive from your customers become a priceless source of information. Such information can be used to tweak your marketing efforts, fine-tune services provided, vary your product mix; provide definitive results and statistics, make adjustments to your loyalty program where needed and more.
One more way to connect with your customers and extend your multi-channel universe is through twitter. The Smart Button Loyalty Platform (SBLP) supports integration with twitter. This will allow you to post twitter messages (tweets) from the application and monitor twitter mentions as well. Multiple twitter accounts are supported. Manage your twitter account communications via two options: post to twitter via SBLP or post through twitter itself.
Track Mentions and reward points View a list of mentions within a easy-to-view grid. Link mentions to members and award points.
YOUTUBE
With Smart Button’s YouTube functionality, you can now track the customer activity of customers viewing videos that you’ve posted on YouTube. Now you can see when they viewed your video (start time and finish time). This increased functionality enables you to track and reward members (if you choose to) for watching your published YouTube content.
YouTube provides a forum for you to connect, inform and inspire your customers. The more times that your video/content is viewed, the more value it has to your company and brand. Over two billion videos are streamed every day on YouTube and a hundred million unique users visit the site every month in the US alone.
Seamless Social Media Integration
56% of Shoppers Get Promo Info from Retailers' Facebook PagesRetailers' Facebook pages are taking the place of ad circulars for more than half of online shoppers: 56.2% of consumers visit these pages to stay up-to-date on sales and promotions and it's the top-ranked reason for such visits, according to the Compete quarterly Online Shopper Intelligence Study.
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