A Toboc.biz document | Article for Submission |Ver. 1- 03.01.2013
ARTICLE FOR SUBMISSION
Small Measures aren’t Always the Winning Deal
There is a powerful saying, likely of Cantonese origin, that it’s always ‘good to start from the
bottom’. Unless we are talking about applying this mantra while learning to swim- this logic could
serve you good, allowing for a steady accumulation of experience and expertise. However, in a world
zipping at the speed of light, is it prudent to take it slow and steady?
The answer, as far as marketing your Company’s services, ideas and products to its prospective
customers goes, is a very emphatic ‘NO’. The era of originality is passé, and unless you are selling ‘a-
miracle-in-a-bottle’, your company is actively competing with a string of similarly placed entities. The
need to separate yourself from the pack could be the difference between a successful company, an
also-ran or a commercial failure. True to its creative ways, the World of Marketing and Advertising
periodically throws in a lot of ideas that can be cleverly manipulated to good use by a resourceful
company. Nothing however has captured the public imagination with as much endearment as the
‘Website’…your Online representative, active 24×7 and a constant bridge between your prospective
customers and your business.
A successful website is a great resource- a non-successful one is often obscure, unimaginatively
conceived, designed and deployed without a solid strategy or purpose. There are also many Startups
or SMEs who indulge in the waiting game- preferring a mere presence on the Internet as an initial
accomplishment before taking a more personal interest with the improvement of their own offline
fortunes. BIG MISTAKE! Does it make any sense to utilise your greatest promotional asset as just
another ‘check-out’ on your SME’s to-do list?
Let your Website sing- fly with the carefree attitude of something that knows its place in the scheme
of things. What you need is a strong Digital Marketing Strategy- and No, good strategies aren’t
always costly. Rephrasing, what you need is a good Digital Marketing Company that treats your
website as a solid foundation on which might raise the towers of your Marketing ambitions.
Resonating content, blogs, forums, social media marketing, Search Engine Optimization (SEO) etc are
just fragments of a larger picture that can effectively draw positive responses from your target
audience. The old ways of ‘Outbound marketing’ have been cold-shouldered by the general
customer base and the new-fangled ideas of ‘Inbound marketing’ aren’t easily perceptible by a
segment that’s eager to get its money’s worth. Thus, it pays to hire a professional Digital Marketing
Company and treat your ‘little’ website as the harbinger of bigger things.
Often, we wonder about the changing times and how ideas of a generation are rendered so
redundant by emerging scenarios of its successor. The spectrum of Digital Marketing makes a
mockery of traditional marketing by what it can achieve- a seduction machine that brings in willing
patrons and keeps them interested for life. Dear Startup, SME, treat thy Website for what it is- a gold
mine of unimaginable proportions.