MOBILE ADVERTISINGTRENDS 2012
www.smaato.com
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
2012: Worldwide Mobile Ad Revenues
will reach $5.78 Billion
Source: mobileSQUARED / adsmobi
USA
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
USA Mobile Advertising Trends 2012 (US$)
$2 BillionMobile
Ad Revenu
e
159MillionMobile
Internet Users
156 Million Smartphone
s
Source: mobileSQUARED / adsmobi
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
EUROPE
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
EUROPE Mobile Advertising Trends 2012 (US$)
$272 MillionMobile
Ad Revenu
e
117MillionMobile
Internet Users
410 Million Mobile
Subscriptions
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
Europe = Italy, France, Germany, Spain & UK ▪ Source: mobileSQUARED / adsmobi
ASIA
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
ASIA Mobile Advertising Trends 2012 (US$)
$3.5 BillionMobile
Ad Revenu
e
763MillionMobile
Internet Users
122% Brands
investment increase in mobile
ads
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
Source: mobileSQUARED / adsmobi
RegionalComparisons
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
Mobile Internet Users (Millions)
2011 2012 -
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
800,000,000
AsiaUSEuro Big 5
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
Source: mobileSQUARED / adsmobi
Mobile Advertising Revenues (US$)
2011 20120.00
500,000,000.00
1,000,000,000.00
1,500,000,000.00
2,000,000,000.00
2,500,000,000.00
3,000,000,000.00
3,500,000,000.00
4,000,000,000.00
Asia
US
Euro Big 5
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
Source: mobileSQUARED / adsmobi
Mobile OS
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
Mobile Operating Systems Market Share
Source: Gartner, Q3 2011
52.5%
15%11%
2.2% 1.5% 0.9%
Others
16.9%
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
Smaato Metrics
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
www.smaato.com/metrics
CTR by Operating Systems Worldwide
Source: Smaato Metrics Q3 2011 ▪ smaato.com/metrics
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
CTR = Click Through Rate
CTR by Operating Systems in USA
Source: Smaato Metrics Q3 2011 ▪ smaato.com/metrics
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
CTR = Click Through Rate
White Papers
www.smaato.com/whitepaper
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
Download the Smaato White Papers at www.smaato.com/whitepaper
Smaato Inc.San Francisco - Hamburg - Singapore
240 Stockton St, 10th FloorSan Francisco, CA 94108
T: +1 (650) 286 11 98F: +1 (650) 240 07 08
Gerhofstrasse 220354 Hamburg, Germany
T: +49 (40) 34 80 94 90F: +49 (40) 49 21 90 55
66B, Tras StreetSingapore 079005
T: +65 3157 1444F: +65 6223 1443
www.smaato.com [email protected]
twitter.com/smaato facebook.com/smaato
© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
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