Social Media MarketingJORMA RONKAINEN 12.4.2016
Introduction MUAS/Jorma Ronkainen Why social media? How to create sales? Simple receipt Case ”On” The Secret
about.me/jorma.ronkainen
Master of Science (Computer Science), (University of Oulu) 1988-1990 University of Oulu / Computer Services Center 1991 University of Oulu / Institute of Information Processing Science 1992-1994 ICL Edacom 1995 -> teaching MS Office, graphics, GUI usability, databases social media, SW testing, SW development data security social media marketing international issues (coordinator of student exchange, Euroweek) Philosophy of wellbeing and happiness (Case ”On”)
Mamk in Brief Mikkeli University of Applied Sciences (Mamk) Education in seven different fields of study Research and development activities services for businesses and individuals in the region 4500 students on the Mikkeli and Savonlinna campuses, with 350
staff Every year 900 students graduate
Mikkeli: the main campus
• 3600 students• 7 fields of study
• Humanities and education• Natural sciences• Natural resources and the environment• Tourism, catering and domestic services• Social services, health and sports• Technology, communication and transport• Social sciences, business and
administration
• A wide range of services for study and leisure: cafes, restaurants, a bowling alley, a gym, leisure activity groups, student accommodation
International Mamk More than 400 international students from about
30 different countries Three degree programmes in English (BM, EE, IT) Double degree programmes English summer term Over 200 international partner universities
MUAS (youtube, https://www.youtube.com/watch?v=uXpywzGWeDg)
Why Social media?
Over 3 billion internet users Over 1 billion websites Facebook avg 1.04 billion daily active users (Dec 2015) Twitter 320 million active users (Feb 2016) Youtube over 1 billion monthly active users (Mar 2016) Instagram 75 millions daily, 400 million monthly active users
(Mar 2016) LinkedIn 414 million members (Mar 2016)
Why marketing in social media?
http://www.theoldtowntheater.com/index.php/2-uncategorised/1-social-media-marketing-for-your-business
How to create sales? Stay in
touchCapture
information (email lists)
Create quality content
Find the people
Repeat
1. Find the people… fine… but…
socialmediarevolten.tumblr.com
Case ”On”
”Home base”- Blog- Products- Shop
2. Create content (not commercials)
Slideshare Blog FB-page Youtube Website (”home base”) FAQs, how-to-videos
KLM
FB: 15 million fans Interaction with customers 24/7 13 languages Weekly: 200 social media agents deal with 100 000 mentions
from fans and customers Next step Facebook/messenger:
Booking confirmation Check-in notification Boarding pass Flight status updates
3. Capture information (email!) free gifts (such as an ebook) email or subscriber signup form at
the bottom of all of your articles competitions
4. Stay in touch
Case ”On”- Page- fan base- Daily updates (timing,
automatic -> twitter)- ”Paradox of selling”- Interactive, questions
- Expertise, know-how- ”just give it for free”,
impress-> customers want to buy
- Automatic tweets (blogger, facebook, weebly)
- Personal vs. business
- teasers- Free lectures vs.
micro payments
- CV- contacts- Endorsements- Groups- Articles- Job opportunities
- Personal vs. business
12
3
54 6
7
”Home base”- Blog- Products- Shop
Customer feedback
Free sample
Table of contents
Order
about.meabout.me/jorma.ronkainen
“Show and tell the world who you are, what you do and where you're headed.”
Boost Results With Social Advertising
Facebook offers a lot of possibilities
Measure and analyze your results
Results
Makes you credible Increases referrals New relationships
visilibility Familiarity
Trust
Products & services
The Secret? (youtube https://youtu.be/1ZywgbBVUKE)
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