Slide Share : New Product Ideas
Chetan Channa
Index
1. Environment Analysis
2. Need Based Customer Segmentation
3. 4 New Product Ideas
4. Industry to Target
Environment Analysis: Content Marketing & Social Media
Content Marketing spend is increasing along with adoption of Social Media as a mediumSource: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
3 of the top 5 content marketing tactics can be implemented on SlideshareSource: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
Environment Analysis: Content Marketing Tactic Usage
Favorable developments over the last few days will further enhance ‘likeability’ of Slideshare
Environment Analysis: Integration with other Social Networks & Software
• Integration with CRM softwares eases lead capture
• Hootsuite & Pinterest’s integration makes slideshare more attractive
• Opportunity might exist with Instagram & Facebook
Environment Analysis: Competitive Threat
Source: Alexa
Edocr.com must be closely watched to ward of future threat to B2B accounts
• Docstoc & Scribd visitor engagement parameters are comparable to Slideshare
• Edocr audience seems to be highly engaged
Time on Site, Bounce Rate & Page views per user are better
Customer Segmentation: Need based
Customers/Visitors can be classified into Marketing, Research & Sharing according to their needs
Needs Value Proposition
Product Idea 1: Visitor Segmentation by Profile
*Source: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
Segment visitors on the basis of their title & company characteristics to help marketers better target their content
• 57% of the marketers* segment the content on the basis of decision maker’s profile
• Slideshare in conjunction with LinkedIn should provide
Visitor’s Designation
Visitor’s Industry
Visitor’s company size
Product Idea 2: Visitor Segmentation by Buying Stage
*Source: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
Segment visitors on the basis of their buying stage so as Marketers can understand the nature of lead
• 39% of the marketers* segment the content on the basis of the Sales funnel
• Slideshare should
Allow tagging of content according to Sales funnel
Track the content visited by prospects
Create a visitor profile depending upon the stage of Sales funnel
Provide this analytics to marketers
Product Idea 3: Integrate with Flipboard
Provide feeds to Flipboard similar to how Twitter does
• Flipboard has 5 million users & 2 billion flips per month*
• Users would login with their Slideshare account in Flipboard & appropriate content would be delivered
• Benefits
Increase reach of the content
Increase engagement
Present across Android & iOS
*Source: Techcrunch.com, 14th December 2011
Product Idea 4: Group login & Version Control
Implement group logins & version control to increase use of Slideshare during content creation
• Current alternatives such as box.net, shared area & email are cumbersome
• Version control & an email feature whenever a new version is posted can be implemented
• Benefits
Ease of use & convenience
Faster than other methods
Save costs by reducing use of IT resources (Email database, common area)
Better document organization
Target Industry 1: Marketing Agencies/Consultants
Source: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
Slideshare should target dedicated Marketing agencies & consultants
• 62% of the B2B marketers outsource content marketing
• Value Proposition
Integration with Hootsuite
Great for SEO
Content can be shared through all the leading social networks including Pinterest
Thank You
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