OF CONTENT MARKETING

SLIDESHARESLIDESHAREThe Quiet Giant

3 BILLIONSLIDE VIEWS A MONTH

THAT’S 1,140 SLIDES VIEWED PER SECOND

THAT’S 1,140 SLIDES VIEWED PER SECOND

HIGHLY PROFESSIONAL AUDIENCE

SLIDESHARE’S AUDIENCE COMES FROM

According to ComScore, 100 equals theaverage traffic to a particular site within aspecific demographic. SlideShare has five times traffic from business owners than other popular websites.

KEY:

BUSINESSOWNER

MICRO BUSINESSOWNER

SMALL BUSINESSOWNER

C-LEVEL WORK IN SMALLBUSINESS

50

7

59

4

518

99 93

146

91

139 9

6

166

89

199

144

94 85 82

162

156

108

130 9

9

147

95

164

90

0

2007

1,529,805

6,116,777

16,993,514

33,194,966

60,077,045

2008 2009 2010 2011

5

10

15

20

25

30

35

40

45

50

55

60

65

VIS

ITO

RS

(MIL

LIO

NS

)SLIDESHARE VISITOR GROWTH

A recent study by the B2B TechnologyMarketing Community on LinkedIn shows the current state of content marketing in the B2B space.

Marketers are spending a quarter of

their marketing budgets on

content marketing.

of B2B companies are doing more

content marketing than the

previous year.

71%71%71%$$

B2B Marketing ProgramsB2B Marketing Programs

82% 70% 68% 64% 32%

The Optimal PresentationThe Optimal PresentationKeep It

Short & SweetKeep It

Short & Sweet

AVERAGE NUMBER OF

SLIDES PER PRESENTATION 1919

NUMBER OF SLIDES

Less than 10 10-30

30-50 50-100 100+

33%33%33%

14%14%14% 7%7%7% 1%1%1%

45%45%45%

Be visualBe visualAVERAGE NUMBER OF

PICTURES PER PRESENTATION

AVERAGE NUMBER OF PICTURES PER PRESENTATION

19

AVERAGE NUMBER OF WORDS PER SLIDE

24

GET TO THE POINTGET TO THE POINT

SOURCES:CONTENT MARKETING INSTITUTESLIDESHARE.NETQUANTCASTCOMSCORE

Content marketing is a marketing technique that involves the creation or sharing of

content for the purpose of engaging customers. More and more companies are incor-

porating content marketing into their overall digital strategies.

Top Strategies Used in B2B Marketing Programs

ContentMarketing

Search Engine

Marketing

Host or Attend Events

PublicRelations

PrintTV

Radio

SLIDESHARE IS THE WORLD’S LARGEST PROFESSIONAL CONTENT SHARING COMMUNITY

ONE OF THETOP 150

SITES ON THE WEB

60 MILLIONVISITORS A MONTH

ORGANIC SEARCH SOCIAL NETWORKS OTHER SLIDESHARE CONTENT