Slideshare as a Social Media Tool
How to build quality networks,
contribution and participation.
Walter Adamson# @g2m
Certified Social Media Consultant
Presented as part of Social Media Tools Week, November 2009
#Disclaimer: Walter Adamson is not associated with Slideshare.
Contents
How to build your network• Network• Contribution• Participation
Housekeeping• Profile• Social Links• Linkedin• Facebook• Search & RSS
NCP
Model used by Social Media Academy
Network• Development of your network• Purpose, quality and size
Contribution• Who is contributing and how often
Participation• Measures how others reflect on your network
Trends over time
My motivation
• Slideshare great source of quality material• Networking features under-used, from my observations• High potential for quality connections• Filter connections through content quality
Slideshare stats
• A viral content sharing platform• Thousands of presentations
linked to, blogged about, and tweeted about each day
• 70% of traffic from search• 1.5m users• 30,000 uploads weekly
• Twitter search
NetworkStart at the start
• You have messages!• Complete your profile
People you follow• Started following someone
People started following you• Dianova• thiruvelan
Others visited your profile
Your followers not sheep
Check them out:• They’ve made a choice• How related?• How active?• Who do they follow?
Decide to follow or not
Snap!
• Features• Follows and Followers• Building your network• 1.5m users• 30,000 uploads weekly1
2
4
3We work with IBM, SaaS, and social mediaand have an office in New Zealand.
5
Latest followers• Can “Follow everyone”• Not recommended• RSS
Drill down using your selection criteria
Follow the followers
Presentations:• Communities• Near Field Communications• Mobile Futures• Social Media
Follow Likely future interaction
Relevant
Here’s another example
The selection criteria do work
1. Check Chris Sparshott followers
2. Latest from people he follows
3. Aha! Adam Christensen
4. “Social Media at IBM”
5. Laurel Papworth favorited
6. LP local social media star
This validates Adam Christensenas a valuable network member
Network trail validates itself
NCPContribution
• Comment in the usual way
• Add social links
• Subscribe to follow up
• Creates participation
NCPParticipation - 1
• Reflecting on comments• Links to other sources• Building network quality
http://www.slideshare.net/helgetenno
NCPParticipation – 2
• Best practice tip• David Armano• Ask for help in preparing• Gain participation• Better quality output
http://slideshare.net/darmano
HousekeepingProfile
• Profile – is it complete?
• Add social connector
• Consistent with other profiles
• Which social links to auto?
HousekeepingSocial Links
• Profile – is it complete?
• Social Links – which do you want to activate?– Twitter
HousekeepingLinkedin
Latest presentations from your connections
HousekeepingFacebook
Latest presentations from your friends
AND your friends’ favourites
HousekeepingSearch and RSS
• Search is OK• No RSS from Search but from Latest• Feed RSS Latest into Reader• (Filter on keywords – Yahoo Pipes)
Conclusion
• Great tool for networking– Quality– Contribution– Participation
• Great source of quality work– Flow from RSS– Followings, friends and connections
http://slideshare.net/adamson
Blog post set up for discussion:http://walteradamson.com
Recommended