SIREN
A more natural online dating experience integrated with quality social events
Susie Lee CEO & co-founder [email protected]
Pain Points in Online Dating:
• 81% lie with static profiles. • 95% of profiles are ”dead”.
SIREN 2 Source in Appendix
1. Women are uncomfortable and disengage. Men are frustrated by lack of responses.
• 33% using dating apps never met anyone in real life.
2. Most profiles are fake and inactive.
3. Online interactions that never convert to real life meetings.
• 42% of women report online harassment. • 96% of men never get a response in-app.
Our Solution:
SIREN 3 Source in Appendix
1. A comfortable space for women to make the first move.
Men receive clear signals of interest.
2. Daily Questions that create updated and more authentic profiles naturally.
3. Online activity partnered with local social events.
Product:
SIREN 4
1. Photo Visibility control offers discretion and clear signals.
2. Daily Questions create updated profiles naturally.
3. Online connects to social events.
#SocialChannels #MusicFestivals #Film&Arts #Food&Wine
120M $8.4B
21M $2.5B
15M
$850M
Market
SIREN 5
2/3 of Singles actively looking have NEVER tried online dating. The $8.4B market is still untapped.
Singles in the US Single and Actively Looking 20%, College Educated, Culturally
Engaged, ages 25-50+
Business Model
SIREN
3. Native Advertisement
2. Market Research
• Free to join
• Members subscribe to favrious #SocialChannels
• $10/mo for one group; $25/mo for multiple groups
• Celebrity influencers that create Daily Questions are featured in-app.
• We aggregate daily user responses to get a pulse on consumer interests
Native Advertisement15%
Market Research25%Subscription
60%
1. Freemium
6
Multiple revenue streams
Growth Strategy
SIREN 7
Marketing and Sales
Acquiring Customers
Customer Engagement
Keeping Customers
Product Development
Staying competitive
• Cross-promotion by QOTD hosts
• Inbound content
• Targeted social media ads
• Brand Ambassadors
• Social events partnerships
• Expanded roles for couples, friendships
• Social events partnerships
• Brand Ambassadors
• Quality customer service
• Local millennial Brand Managers
• Functionality monitoring
social media trends
• In-app local event discounts and benefits
$125K Prizes, grants $175K Contract $500K Needed Profitable
Traction (in Seattle) 2015
SIREN 8
Women and men love daily interactions and connect with each other 5X better than other platforms.
10K users by word-of-mouth
Competition: Siren offers more natural online introductions partnered with real life ways to meet.
TEDIOUS
SIREN Online introductions
with real-life connections
ENGAGING
REAL CONNECTIONS
NO CONNECTIONS
SIREN 9
Source in Appendix
Financials
SIREN 10
2015 2016 2017 2018
Users 10K 175K 600K 3M
Revenue Pre-Revenue $5.8M $21M $111M
Expenses $450K $2.9M $10M $46M
Profit -- $2.9M $11M $65M
Raise $500K $1.5M -- --
LT Customer Value: $17.50
Customer Acquisition Cost: $3 per user
Consumer market research, data polling companies
Successful growth paths of companies acquired
.
$575M, $6.40/user
Exit: Comparable Acquisitions
SIREN 11
$25M, $12.50/user $90M, $8.87/ user $6M, $17.60/user
J Galen Buckwalter Lead Scientist, eHarmony Data Research, USC Lisa Stone CEO & Co-Founder BlogHer Danielle Strachman Founding member, Thiel Fellowship, Founder 1517 Sarah Novotny, Technical Evangelist NginX Gayle Karen Young CTCO, Wikimedia Isabella Huffington Artist / Creative Advisor
Team: Diverse Expertise Key Advisors
Susie Lee | CEO, Co-founder Vision, community-builder, public relations and business partnerships
Katrina Hess | COO, Co-founder Design, product development, strategic team management and organization
David Golightly | CTO Full-stack coding, architected Zillow’s first iOS app
SIREN 12
The Offer
Raise: • Convertible, 25% discount,
preferred
• $500K ($150K closed)
• $3.5M Cap
For:
• Development: New roles (LGBTQ), Revenue (subscription)
• Key hires: Data, Brand Ambassadors, City Managers
• Biz Dev expansion to 3 cities
SIREN 13
SIREN
Summary
ü Unique model of online dating that solves industry pain points.
ü Untapped $8 B Market Opportunity: ⅔ market not using current models because of pain points.
ü Compelling Business Model: Low cost marketing strategy and multiple revenue streams
ü Strong early traction: In Seattle, 10k users by word of mouth with 5x better connections than other platforms.
ü Lean, Highly Capable Team with deep bench of Advisors: Galen Buckwalter, lead scientist of eHarmony and Lisa Stone, CEO/Founder of BlogHer.
ü Seeking $500k Series to achieve $6M run-rate in ’16.
SIREN 14
Thank you! Let’s change lives together SIREN
Susie Lee CEO & Co-founder [email protected]
Thank you! Let’s change lives together.