SINKING CREEK GRASS-FED, llc.
Making a great steak(according to Mom)
Why Deviate?• Non-humane treatment• Feedlots• Hormones and antibiotics• GMO grains• Agri-businesses• Stressed personal quality of life
Alternatives
• Non-humane treatment• Feedlots• Hormones and
antibiotics• GMO grains• Agri-businesses• Stressed personal
quality of life
• Humane hands-on care• Natural settings,
pastured animals• All natural, no
antibiotics• All grass, NEVER grained • Family farmed• Improved quality of life
How to get there?
How to get there?
THE PRODUCT• Large boned heritage angus (heterosis)• Registered bulls• Quiet, sensible animals
The Cattle
How to get there?
THE FARM
• 120 acres- improvement needed• One head of animal per 6-10 acres• Water sources to promote movement• Shade• Highly varied food sources …a “pick and choose”
feed program that promotes movement
Movement
How to Get there
EQUIPMENT• Round bales• Buy varied squares 1st, 2nd cutting, alfalfa and
orchard• Hay, soil testing (TDN 55%)• Stockpiled grasses• Feed according to weather
Hay tests
My Advantages Genetics Limestone High valley mixed grasses
THE PRODUCT
Finally
-18 month old processed -Goal 1000# + to processor-400 pound gain over summer-40% Boxed-Marbled meat in good packaging -Tender, flavor
Marketing Strategy
Facebook and website
Marketing Strategy
Facebook and websiteHandouts
Marketing Strategy
Facebook and websiteHandoutsHats
Marketing Strategy
Facebook and websiteHandoutsHatsMultiple locations
Marketing Strategy
Facebook and websiteHandoutsHatsMultiple locationsBranding
Bringing people to the farm
Obstacles
• Supply, year round -optimal processing is only once a year.
• Demand versus availability-4000 pounds in 60 days!
• Insular growers-hard to co-op
My Philosophyaccessibility and honesty