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How we view Singapore society and the workplace as they are today, and what we desire them to be23 July 2015
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Barrett Values Centre
Powerful metrics that enable leaders to measure and manage cultures.
A global resource for the evolution of human consciousness
Key StatsFounder: Richard BarrettSince: 1997Scale: Over 6000 organisation use CTT
assessments in 94 countiesValues Assessments for: Individuals,
Leaders (360°), Teams Corporations, Governments, NGOs, Schools, Communities and Nations
Global Network: 5000 Certified Consultants
aAdvantage Consulting: From Vision to Results
Partnering
clients in achieving
impactful implementation and
seamless transformation for
sustainable growth.
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Our Integrated Solutions
Single point-of-contact solution partner
• Strategic
• Implementation-focused
• Results-driven
• Sustainable
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IntroductionMaslow’s Needs to Barrett’s Consciousness
Know and Understand
Physiological
Safety
Love & Belonging
Self-esteemAbraham Maslow
Know and Understand
N e e d s C o n s c i o u s n e s s
Self-Actualization
Richard Barrett
IntroductionThe Barrett Seven Levels of Consciousness
Selfless service Global sustainability
Making a positive difference in the world
Strategic alliances and regional partnerships
Finding meaning in existence Strong cohesive culture
Letting go of fears. Democratic processes and continuous renewal
Feeling a sense of self-worthFear: I am not enough.
Institutional effectivenessBureaucracy, central control, elitism, complacency, and apathy.
Feeling protected and lovedFear: I am not loved enough.
Sense of belonging & social stabilityInequality, discrimination, intolerance, hatred, and loneliness/isolation.
Satisfying physiological and survival needsFear: I do not have enough.
Economic stability and citizen securityCorruption, violence, poverty, environmental pollution, and greed.
Self
inte
rest
Co
mm
on
Go
od
Personal National
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Introduction
• 2,000 Singapore residents (Singapore Citizens & Permanent Residents) were interviewed.
• Survey period: March to June 2015.
• Stratified quota sampling across Gender, Age, Housing Types across constituencies.
• Data collection mainly through Face-to-Face Interviews and limited Online Surveys (particularly for private households).
Methodology
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IntroductionRespondent Profile (n=2000)
Age
65 and above, 192, (9.6%)
47-64 years, 695, (34.7%)
31-46 years, 597, (29.9%)
15-30 years, 516, (25.8%)
Housing Type
Landed Property (incl. shop house)
154, (7.7%)
Private Apartment / Condominium, 196,
(9.8%)HDB 1-3 rooms,
396, (19.8%)
HDB 4-5 rooms & Executive,
1,254, (62.7%)
Gender
Female,1019,(51.0%)
Male,981, (49.0%)
Employment StatusEmployed: 63.4%Unemployed: 36.6%
Survey ModeFace-to-Face: 83.0%Online: 17.0%
Residency StatusSingaporeans: 93.3%PRs: 6.7%
Educational QualificationsPrimary School & Below: 13.1%“O” Level, “N” Level, NITEC: 25.9%“A” Level, Diploma: 19.9%Degree & above: 41.1%
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IntroductionSurvey Questions
Respondents were asked the following five questions. For each question, respondents were required to pick exactly 10 values and behaviours from a list that:
Soci
eta
lO
rgan
isat
ion
al
1. Best reflect who you are.
2. Best reflect the Singapore society (Singaporeans and PRs) today.
3. Best reflect what you desire of the Singapore society (Singaporeans and PRs).
4. Best reflect your workplace today.
5. Best reflect what you desire in your workplace.
Pe
rso
nal
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CTT National Assessments
Denmark 2008
Latvia2007
Sweden2009, 2010, 2011, 2012, 2013
Iceland2008, 2010
Belgium2010
UK2012
Finland2010, 2011
Switzerland2011
France2012, 2013
USA2009, 2010, 2011
Australia2009
Canada2009
South Africa2011
Bhutan2007
Brazil2010
Nigeria2012
Argentina2001**
Singapore2012, 2015
United Arab Emirates 2012
South America
North America
Africa
Asia
Oceania
Europe
Venezuela2010 **
Trinidad & Tobago2012
** Not statistically valid
Italy2012
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How Singapore Residents View the
Current and Desired Singapore
Society
Personal Values of Singapore Residents
Values/Behaviours L
family 2
responsibility 4
friendship 2
happiness 5
health 1
caring 2
honesty 5
compassion 7
positive attitude 5
respect 2
Values/Behaviours L
family 2
friendship 2
health 1
happiness 5
caring 2
honesty 5
responsibility 4
well-being (physical/ emotional/ mental/ spiritual)
6
respect 2
balance (home/work) 4
Level Personal Values 2012 Personal Values 2015
7
6
5
4
3
2
1
Level
7
6
5
4
3
2
1
Blue = Appeared in both 2012 and 2015 P = Positive
L = Potentially Limiting
Legend
Key observations• Compassion and
positive attitude now in top values
• This suggests a positive shift from self to others and a more positive outlook on life and society.
Current Culture Singapore Society
Values/Behaviours L
kiasu1 (L) 1
competitive (L) 3
materialistic (L) 1self-centred (L) 3
kiasi2 (L) 1
blame (L) 2
security 1
education opportunities 3
effective healthcare 1
peace 7
Entropy = 37%
Values/Behaviours L
kiasu1 (L) 1
competitive (L) 3
self-centred (L) 3material needs 1
kiasi2 (L) 1
deteriorating values (L) 3
elitism (L) 3
blame (L) 2
uncertainty about the future (L) 1
security 1
Entropy = 41%
Level Current Values 2012 Current Values 2015
7
6
5
4
3
2
1
Level
7
6
5
4
3
2
1
Blue = Appeared in both 2012 and 2015 P = Positive
L = Potentially Limiting
Legend
Key observations• Deteriorating values
and uncertainty about the future have been replaced by education opportunities, effective healthcare and peace.
• This is a positive change but there are still some challenging limiting behaviours that people observe in daily life.
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Current Culture Singapore Society
Values/Behaviours L
kiasu1 (L) 1
competitive (L) 3
materialistic (L) 1self-centred (L) 3
kiasi2 (L) 1
blame (L) 2
security 1
education opportunities 3
effective healthcare 1
peace 7
Entropy = 37%
Values/Behaviours L
kiasu1 (L) 1
competitive (L) 3
self-centred (L) 3material needs 1
kiasi2 (L) 1
deteriorating values (L) 3
elitism (L) 3
blame (L) 2
uncertainty about the future (L) 1
security 1
Entropy = 41%
Level Current Values 2012 Current Values 2015
7
6
5
4
3
2
1
blame (L)bureaucracy (L)wasted resources (L)corruption (L)materialistic (L)uncertainty about the future (L)conflict/ aggression (L)crime/ violence (L)unemployment (L)short-term focus (L)
USA 2011
Entropy = 56%
Level
7
6
5
4
3
2
1
Blue = Appeared in both 2012 and 2015 P = Positive
L = Potentially Limiting
Legend
Cultural Entropy for SingaporeThis table depicts the survey participants’ total votes for Current Culture potentially limiting values by level.
Potentially limiting values reflect the degree of disorder within a system and are found only at levels 1, 2 and 3.
Level Potentially Limiting Values (Votes) Cultural Entropy %
3
competitive (696)self-centred (553)
deteriorating values (389)elitism (357)
complacent (323)wasted resources (233)
bureaucracy (225)
14% of total votes
2
blame (498)discrimination (246)
not transparent (188)inequality (178)
distrust (168)tradition (111)
7% of total votes
1
kiasu (1134)materialistic (616)
kiasi (538)uncertainty about the future (262)
control (229)short-term focus (204)
unemployment (124)crime/ violence (79)
corruption (53)terrorism (16)
16% of total votes
Total 7420 out of 20000 37% of total votes
Current National Entropy:
37%
Key observations• List of all the
potentially limiting values selected by participants (total votes in brackets)
• Values that show in the top 10 are marked in bold
Desired Culture Singapore Society
Values/Behaviours L
affordable housing 1
caring for the elderly 4
effective healthcare 1
compassion 7
quality of life 6
caring for the disadvantaged 4
peace 7
employment opportunities 1
caring for environment 6concern for future generations 7
Values/Behaviours L
affordable housing 1
caring for the elderly 4
effective healthcare 1
caring for the disadvantaged 4
compassion 7
concern for future generations 7
quality of life 6
equal opportunities 4social responsibility 4employment opportunities 1
Level Desired Values 2012 Desired Values 2015
7
6
5
4
3
2
1
Level
7
6
5
4
3
2
1
Blue = Appeared in both 2012 and 2015 P = Positive
L = Potentially Limiting
Legend
Key observations• Singaporeans chose
Peace and Caring for the Environment as new values for the desired culture.
• These are necessary conditions for sustained well-being for all humanity.
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Singapore NVA 2015: Values JumpA value jump occurs when there are more votes for a value in the Desired Culture than in the Current Culture. Listed
below are the values with the largest increase in votes. The values in bold are represented in the Desired Culture.
Current Culture Votes Desired Culture Votes Jump
affordable housing 226 859 633
compassion 177 633 456
caring for the elderly 385 775 390
caring for the disadvantaged 178 519 341
integrity 63 377 314
care for environment 186 477 291
effective healthcare 433 716 283
respect 99 380 281
responsibility 102 353 251
equal opportunities 179 429 250
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Comparisons across Countries
(National)
Percentage of “Potentially Limiting Values and Behaviours” by Countries
7573 72
66
62 61 60 5957 56
5451
49
43 42 41
3739
32
26
21
12
4
0
10
20
30
40
50
60
70
80
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Sweden National Assessments (Current Culture)
Values L
unemployment (L) 1
bureaucracy (L) 3
uncertainty about the future (L)
1
freedom of speech 4
wasted resources (L) 3
materialistic (L) 1
blame (L) 2
peace 7
short-term focus (L) 1
educational opportunities 3
Level 2012 (n=1000) 2013(n=1001) 2014 (n=1001)
7
6
5
4
3
2
1
Matches6
Cultural Entropy:
2012: 43%
2013: 47%
2014: 43%
Values L
unemployment (L) 1
bureaucracy (L) 3
freedom of speech 4
uncertainty about the future (L)
1
materialistic (L) 1
wasted resources (L) 3
blame (L) 2
peace 7
crime/ violence (L) 1
educational opportunities 3
Values L
unemployment (L) 1
bureaucracy (L) 3
freedom of speech 4
uncertainty about the future (L)
1
materialistic (L) 1
peace 7
wasted resources (L) 3
blame (L) 2
short-term focus (L) 1
educational opportunities 3
Blue = Appeared across studies P = Positive
L = Potentially Limiting
Legend
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National Measurement – Start with Local Transformation
True citizen engagement
Leadership Development
School Transformation
UK National Assessment 2012 (n=4000)
Values L
bureaucracy (L) 3
crime/ violence (L) 1
uncertainty about the future (L)
1
corruption (L) 1
blame (L) 2
wasted resources (L) 3
media influence (L) 3
conflict/ aggression (L) 2
drugs/ alcohol (L) 1
apathy (L) 3
Values L
caring for the elderly 4
accountability 4
affordable housing 1
caring for the disadvantaged 4
employment opportunities 1
dependable public services 3
concern for future generations 7
effective healthcare 1
honesty 5
governmental effectiveness 3
Values L
caring 2
family 2
honesty 5
humour/ fun 5
friendship 2
fairness 5
compassion 7
independence 4
respect 2
Trust 5
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
Cultural Entropy:
Current Culture
59%
Black Underline = PV & CC Orange = CC & DC P = Positive
Orange = PV, CC & DC Blue = PV & DC L = Potentially Limiting
Legend
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Naprunum, Australia
• 60% increase in employment
• 80% reduction in children attending ‘safe house’
• 80% reduction in adult domestic violence
• 50% decrease in adult court appearances
• Community owned policy and programs
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Cultural Transformation In Naprunum
Values/Behaviours L
community engagement 6
community ownership 4
leadership development 6
opportunity 4
working together 4
teamwork 4
belonging 2
positive attitude 5
confidence 3
hope 4
respect 2
Matches3
Values/Behaviours L
blame (L) 2
confusion (L) 3
caution (L) 1
control (L) 1
information hoarding (L) 3
human rights 7
leadership development 6
working together 4
exploitation (L) 1
respect 2
Level 2011 CURRENT CULTURE 2014 CURRENT CULTURE
7
6
5
4
3
2
1
Blue = Values Match
Entropy = 33% Entropy = 13%
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How Singapore Residents View the
Current and Desired Singapore
Workplace
IntroductionThe Barrett Seven Levels of Organisational Consciousness
Service to humanity and societal contribution
Internal/External collaboration, community involvement
Sense of purpose & strong internal community
On-going improvement and employee participation
High performance systems and processesBureaucracy, hierarchy, confusion, and complacency.
Positive relationships that support organisation needsManipulation, blame, favouritism, and secrecy.
Financial viability and people safetyControl, greed, exploitation, and micro-management.
Co
mm
on
Go
od
Self
inte
rest
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Current Culture Singapore Workplace
Values/Behaviours L
customer satisfaction 2
teamwork 4
cost reduction (L) 1
brand image 3
balance (home/work) 4
long hours (L) 3
achievement 3
profit 1
results orientation 3
professionalism 3
Entropy = 20%
Values/Behaviours L
customer satisfaction 2
teamwork 4
cost reduction (L) 1
long hours (L) 3
brand image 3
results orientation 3
continuous improvement 4
accountability 4continuous learning 4
hierarchy (L) 3
Entropy = 22%
Level Current Values 2012 Current Values 2015
7
6
5
4
3
2
1
Level
7
6
5
4
3
2
1
Blue = Appeared in both 2012 and 2015 P = Positive
L = Potentially Limiting
Legend
Key observations• Balance (home /
work) now shows in current culture 2015.
• This is a move in the right direction but long hours suggests that others are still unhappy and stressed with their work patterns
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Desired Culture Singapore Workplace: 2015
Values/Behaviours L
balance (home/work) 4
employee recognition 2
teamwork 4
caring 2
coaching/ mentoring 6
employee engagement 5
cooperation 5
fairness 5
efficiency 3
respect 2
Values/Behaviours L
balance (home/work) 4
teamwork 4
employee recognition 2
employee fulfillment 6
continuous improvement 4
continuous learning 4
respect 2
staff engagement 5
coaching/ mentoring 6
leadership development 6
Level Desired Values 2012 Desired Values 2015
7
6
5
4
3
2
1
Level
7
6
5
4
3
2
1
Blue = Appeared in both 2012 and 2015 P = Positive
L = Potentially Limiting
Legend
Current Values 2015
Key observations• People are calling for
more positive relationships (level 2)
• They also want a sense of workplace cohesion and trust (level 5)
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Desired Culture Singapore Workplace (Across Age Groups)
Blue= Match across all age groups P = Positive
L = Potentially Limiting
Legend
Values/Behaviours L
balance (home/work) 4
employee recognition 2
teamwork 4
coaching/ mentoring 6
employee fulfillment 6
employee engagement 5
personal growth 4
professional growth 3
efficiency 3
respect 2
Level DC (15-30) DC (31-45) DC (46-64) DC (65 & above)
7
6
5
4
3
2
1
Values/Behaviours L
balance (home/work) 4
employee recognition 2
teamwork 4
caring 2
employee engagement 5
fairness 5
personal growth 4
cooperation 5
coaching/ mentoring 6
professionalism 3
positive attitude 5
Values/Behaviours L
balance (home/work) 4
teamwork 4
caring 2
employee recognition 2
cooperation 5
efficiency 3
fairness 5
respect 2
professionalism 3
encouragement 4
Values/Behaviours L
balance (home/work) 4
caring 2
cooperation 5
efficiency 3
employee recognition 2
respect 2
customer satisfaction 2
equality 4
fairness 5
initiative 4
teamwork 4
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What next?
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From Singapore to the World – Big Picture Transformation
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What next
Personal dialogue
Workplace dialogue
Societal dialogue
National dialogue
Global dialogue
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From vision to results
Vincent Ho, Director, aAdvantage ConsultingEmail: [email protected]
Tel: 6853 2658
For all queries on the survey and results, please contact: