David ChristopherDirector of Inbound Marketing
Simple Ways to Promote Your Journalism Online
June 2015
@davidmchris
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Publication’s Readership
Interested People
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People Interested In Your Content
Publication’s Readership
Then
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Publication’s Readership
People Interested In Your Content
Now
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Publication’s Readership
Publication’s Social Networks
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Publication’s Readership
Social Sharing
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Publication’s Readership
Social Sharing
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Journalist’s Social
Networks
Publication’s Readership
Social Sharing
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Publication’s Readership
Social Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s Social
Networks
@davidmchris
@davidmchris
Publication’s Readership
Social Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s Social
Networks
@davidmchris
Publication’s Readership
Subject’s Audience
Social Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s Social
Networks
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Mention in Facebook Post
@ Mention on Twitter
Turn Sources into Shares
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Publication’s Readership
Subject’s Audience
Social Sharing
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Journalist’s Social
Networks
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Niche Publication (Syndication/Reference)
Social Sharing
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Journalist’s Social
Networks
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Syndication
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Reference
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Publication’s Readership
Subject’s Audience
Niche Publication (Syndication/Reference)
Social Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s Social
Networks
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Publication’s Readership
Subject’s Audience
People Searching
Niche Publication (Syndication/Reference)
Social Sharing
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Journalist’s Social
Networks
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Use Google Auto Complete
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Rank 6th = 3%
Rank 1st = 18%
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CTRL+F = Find
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Publication’s Readership
People Interested In Your Content
Then
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Direct
Search
Social
Referral
Referral
Social
Now
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Diverse Online Traffic Channels for Newspapers
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OKC’s Digital Marketing Conference
Sept 10th & 11th 2015
confluenceconference.org