CONTEXT & PERSONALIZATION – 03/04/2014
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent2
WHO WE ARESIDEWALK
Yannic Kermarrec – Marketing & Consultancy – Account0478/93 82 82 – [email protected] - www.sidewalk.be
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent3
We are SIDEWALK
GHENT, ANTWERP, BRUSSELS- 25 Local Experienced Sitecore®
Consultants- aDAM Software Experts in-house- Front-End Developers- Project Managers- Marketing & Strategy Account Managers
ALL WITH A SITECORE FOCUS
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent4
CONNECTORS
WHAT WE DO:
MARKETING STRATEGY
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IMPLEMENTATION
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CRM
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© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent5
Sidewalk DOES Sitecore®
SPECIALIZED IN SITECORE IMPLEMENTATION
CMS: Content Management SystemDMS: Digital Marketing Suitee-Commerce . . .PCM: Product Content Management
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent6
Sidewalk DOES Sitecore®
• Complete Project Implementation• Consultancy & Advise• Integration with back-end systems
We excel in: • Maintenance & Training• Monitoring & SLA• Hosting
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent7
Sidewalk Some References
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent8
How to work: Think first
THINK BEFORE YOU ACT!• Tactics / KPI’s / SEO+SEA = MKT
Strategy• Sitecore CMS/DMS = TECH Strategy– aDAM Software (Pim/Dam)– e-Commerce – E-Mailing & Campaign tools– CRM / ERP Connections– Social Business Platform
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent9
1 + 1 + 1 = . . .
+3.000 IT ExpertsA Cityscape of e-Business Possibilities
Microsoft Gold Partnerwith 400+ ConsultantsSharepoint / Navision / Dynamics / . . .
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent10
What just happened?
BART FROM WIJS – Cronos Group:1. Digital rules & is becoming Default2. Banner Blindness3. Ads become Info4. Building instead of Broadcasting5. Let’s make Marketing Cool (again)!
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent11
What just happened?
FRIENDS FROM SITECORE®
1. Meeting consumers expectations2. One connected Platform3. Know Customer’s DNA4. We Track – Trace
& Fulfill Customers’ Instant Gratification
5. Provide Personal Content
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent12
What just happened?
FRIENDS FROM ADAM SOFTWARE:1. A cool movie!2. Rich Media 3. Customer Engagement4. Touch Points5. Create – Manage – Deliver6. Discover – Engage – Support
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent13
GOING FROM DIGITAL STRATEGYTO A TECHNICAL IMPLEMENTATION
SIDEWALK
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent14
CONTEXT, you say?
Context varies from person to person, company to company, device to device.
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent15
CONTEXT, you say?
IF . . .You are limited by an “IF/THEN” thinking
THEN . . .The system will create false assumptions
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent16
CONTEXT, you say?
This requires innovation in every area that enables the understanding of context, from models and algorithms to User Interfaces.
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent17
Digital Strategy – Technical Partner
• Define your Objectives• Demand your Returns• Quick Wins & Heavy Requirements• Phased Projects• Future Proof Plans• Use Industry Grade Solutions
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent18
Where to start
• Sitecore® CMS/DMS• Marketing & IT Department FTE
• Newly Weds or Old CoupleSitecore® / aDAM Software & other Industry Grade Solution together
• Perfect Synergy between Marketing & IT
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent19
Many Stages & PhasesSTR
ATEG
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SYSTEM
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CONTENT CREATION
TRACKING
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STRATEGICS
DATA ENRICHMENT DATA COLLECT
WORKSHOPPING?
MILESTONING
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CONTENT CONTEXTUALISATION
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<<< FOCUS ALSO BEFORE STARTFOCUS ALSO AFTER LAUNCH
>>>
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent20
Beyond the Build
Building your project is only the First Step
TRACK
ANALYSE
OPTIMIZE
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent21
TRACKING
• Tracking to get the insights=> Own the Experience
• Cross Channel Tracking• Set Goals / Create Personas / Define
Values
• Your Sitecore® is Extensible. • Implement your Tracking now!
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent22
ANALYSIS
• Sitecore® is an analysis tool• Report gathered tracked data• Define Workshops & Milestones
• Data Interpretation & Optimization
• Re-Strategy Moments
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent23
OPTIMIZATION
• Optimization: Strategic Exercise before the Build
• Screening existing Sitecore Setups• Prepare new Sitecore Setups– Content Personalization – A/B Testing– Engagement automation - . . .
• Optimization track• Connecting existing Solutions
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent24
Master Classes to attend!
All you ever wanted to know about Sitecore Analytics & Digital Marketing
Check out the Upcoming DIGITAL MARKETINGMASTER CLASSES
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent25
Sitecore BeLux User Group!
Sidewalk Presides theSitecore BeLux User Group:
Kick-off03/04 – 18.00 @VlerickBrussels
© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent26
THANK YOU & ENJOY THE TOUR!
SIDEWALK