Sharp Energy Solution Europe (SESE)
Removing Barriers for Growth
29th March 2011, Hyatt Regency Kiev
Sharp Energy Solution Europe (SESE)
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Founded in 1912Sharp founder, Tokuji Hayakawa, opened a metalworking plant in Tokyo, producing belt buckles.
1915 The Ever Sharp PencilTokuji Hayakawa invents the world's first mechanical pencil, named "Ever-Sharp Pencil", giving rise to the company name.
1959 Development of the first Sharp solar cellsSeries production of solar cells and silicon photovoltaic elements since 1963
Company philosophy "Make Products that others want to imitate"
Shaping the future with innovations
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Employees and figures: fiscal year 2009(Year ended March 2010)
Global employees53.999
Net turnover22.097.800.000 Euro*2.755.948.000.000 Yen
Net earnings35.256.100 Euro*4.397.000.000 Yen
Research and development1.335.090.000 Euro*166.507.000.000 Yen
Sharp Corporation PresidentMikio Katayama
*Based on an exchange rate of 1€ =124.68 Yen for March 31, 2010
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International business figures
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Management Strategy
LCD-TV SolarSystems
DevicesSME
GreenProducts
MobilePhones
DocumentSolutionSystems
„One-of-a-kind“ management strategy
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A company in harmony with the environment
Building on our consistent environmental strategy
• we promote environmental awarenessthroughout our group
• we develop high-value environmentallyfriendly technologies and products
• we reduce the ecological footprint of our factories
• we improve our logistics and packaging
• we aim for active observance of legal regulations
• we keep our customers and partners informed about ecological topics
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Branches, factories and laboratories
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Development PV Market
Europe is the leading photovoltaic market
In the last few years, the PV Industry has experienced a strong growth, which is expected to continue. In 2009, the global cumulative capacity was approaching 23 GW. With almost 16 GW, over 70% of the global cumulative PV is installed in Europe (Source: EPIA 2010)
Besides Germany, Italy and France, increasing markets are also UK and BeNeLux
Next to Europe, Japan and USA are growing very strongly (USA 2009: 484 MW, Japan 2009: 477 MW newly installed)
Source: EPIA 2010
Market development Europe/worldwide
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http://ec.europa.eu/energy/res/setplan/communication_2006_en.htm
EU PV Industry: Target of max. 12% PV electricity share by 2020
The SET Plan
1) Assumes 1,200 TWh p.a. per GWp2) Based on installed based 2007: 4,5 GWp
what it is about: a study prepared on the request of the EU commission
“scenario for PV e-share until 2020” 4%, 6% and 12% scenario 130 GW, 195 GW, 390 GW (155, 182, 235 billion € allocation cost)
The European perspective
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50 years Sharp Solar
Satellites
Lighthouses
1959
1966
1976
0.5GW
1.0GW
1.5GW
2.0GW
Residential
Thin-film silicon “see-through” solar cells
~ ~ ~ ~
Cumulative Production:
> 3 GW
1981
(Photo: Japan Aerospace Exploration
Agency [JAXA])
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07 0
3 GW
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Start R&D
28 years TF history since 75
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Worldwide production locations
Katsuragi (Nara)
710 MW PV Cells,
PV Modules
Yao (Osaka)
PV Modules
Yaita (Tochigi)
PV Modules
SUKM Wrexham, since 2004
220 MW PV Modules
SMCA Memphis
80 MW PV Modules
Total production capacity 2010: 870 MW
Sakai (Osaka)
160 MW Thin-Film-Modules
- SAKAI
3 Sun , 160MW Thinfilm
JV with Enel/STM, E/2011
Sicily
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PolycrystallineMonocrystalline Thin Film
Modules for all purposes
Sharp photovoltaic technologies
Sharp offers mono and polycrystalline solar cells, as well as thin film modules
All Sharp PV modules are resistant to external influences such as high snowfall or wind
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Wange I, RodenäsSolarpark Rodenäs GmbH, 3.300 kWp Sharp polykristallin
ND-162
References Project Business
Solarpark Rodenäs I + II, Rodenäs2.600 kWp Sharp monokristallin
NU-180E1
FZL Coatings GmbH in CrossenAEP Energie Consult GmbH, 300kWp Sharp mikroamorph NA-F121
Europe's biggest vertical pv installation
The CIS Service Tower, with 122 meters Manchester’s highest building, is clad on three sides with solar modules
5,000 Sharp 80 Watt modules are in operation
Solar energy modules with a total output of 391 kilowatts are installed on an area of 3,200 square meters
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Conclusion
• Ukraine offers better natural conditions for solar energy use than Germany, especially in the Southern regions along the coastlines of the Black Sea & Sea of Asov
Climatic regionAverage specific
energy yield(in kWh/m²)
North-West 800-1.000
Centre 1.000-1.200
South-East 1.200-1.450
Average 1.200
Source: JRC PV GIS, http://re.jrc.ec.europa.eu/pvgis/ (2011)
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Conclusion
•photovoltaic young market here, but Ukraine has high potential for the use of PV
•Excellent environmental conditions for PV in Ukraine
•PV helps to reduce dependence on conventional sources, depends to decrease Energy
imports from Russia.
•If the Green tariffs are promoted well it attracts foreign investors
•PV investments into systems are independent from econonmical cycles, because of
legally fixed tariffs via FIT and low added costs for end users by re-allocation per each
single kWh
•PV FIT will push Ukraine development of the local industry and creates jobs
•The more PV markets, the more production, the faster cost decrease
•We are in a transition phase of the total energy system – THIS IS NOT FOR FREE!
•We are all responsible!