Collaborative consumption
Planet People Profit
2 Shareable Trust ©TM® / raj singh / November 2013
What makes it work?
Need Belief Trust
3 Shareable Trust ©TM® / raj singh / November 2013
What is trust?
Tell the truth, Keep your promises, Do the right thing 4 Shareable Trust ©TM® / raj singh / November 2013
How is trust created?
By trusting
5
“The Internet is not just a series of pipes. Its core architecture embeds an assumption about human nature. It assumes that if individuals are empowered, they will do the right thing the vast majority of the time. Services like eBay, Etsy and Airbnb are built on the assumption that most people are honest. Increasingly w e h ave l e s s c o n fi d e n c e i n established hierarchies. We have come to trust in the network, in the web of connections between people.”
(Brad Burnham, Union Square Ventures) Shareable Trust ©TM® / raj singh / November 2013
Who is trusted?
6 Shareable Trust ©TM® / raj singh / November 2013
Who needs to be trusted – in collcons?
Sharer/giver Sharer/recipient Sharing platform
7 Shareable Trust ©TM® / raj singh / November 2013
But wouldn’t this be better?
Trust 2.0 Trust+ SharedTrust 8 Shareable Trust ©TM® / raj singh / November 2013
Shareable Trust is combined trust
Between people, platforms and
industries
9 Shareable Trust ©TM® / raj singh / November 2013
Bring your ratings and feedback
Opt-in to share Jumpstart on a
new network Don’t ever be a no-star Nellie
again
10 Shareable Trust ©TM® / raj singh / November 2013
A simple number
At first, Shareable Trust will be a single metric, easily shared
11 Shareable Trust ©TM® / raj singh / November 2013
And later, an API set
Ability to check, update and share as
desired
12 Shareable Trust ©TM® / raj singh / November 2013
Example
I’m hot on Sooqini -> I join goCarShare -> I transport my rating to them -> And then to RMI -> And then to…
13 Shareable Trust ©TM® / raj singh / November 2013
Benefits of shareable trust
People: don’t start from zero
Adoption: moves more quickly
Externalities: ???
14
“We always overestimate the change that will occur in the
next two years, and underestimate the change that will occur in ten years. Don’t let
yourselves be lulled into inaction.”
William H. Gates III
Shareable Trust ©TM® / raj singh / November 2013
Needs one/many Trust Servers
Middle-ware Independent
Non-repudiatable
15 Shareable Trust ©TM® / raj singh / November 2013
UK Share Co. wants to help
Independent body representing UK-
based Sharing Economy
companies
16 Shareable Trust ©TM® / raj singh / November 2013
UK Share Co. focus on outreach
@UKShareCo
Making people aware of Sharing
Economy Regulatory input
Trust infrastructure
17 Shareable Trust ©TM® / raj singh / November 2013
Next steps
Join us in spec’ing
Shareable Trust Be a part of UKShareCo
Spread the word
18 Shareable Trust ©TM® / raj singh / November 2013
Filler
20s breather
19 Shareable Trust ©TM® / raj singh / November 2013
Thank you
Shareable Trust ©TM® / raj singh / November 2013 20