© OHB-System AG, 2006SGEO-OHB-HO-0011 Slide 1
SGEO: Overview andProduct Offering
Marco R. Fuchs
June 29, 2006Tegernsee, Germany
SGEO: Overview andProduct Offering
Marco R. Fuchs
June 29, 2006Tegernsee, Germany
DLR-ESA Workshop on ARTES 11
Marco R. FuchsOHB Technology AGUniversitaetsallee 27-2928359 Bremen, Germanyoffice: +49 421 2020 -612, fax: -613
Marco R. FuchsOHB Technology AGUniversitaetsallee 27-2928359 Bremen, Germanyoffice: +49 421 2020 -612, fax: -613
© OHB-System AG, 2006SGEO-OHB-HO-0011 Slide 2
- Introduction
- Key Elements of the Business Plan
- Product Offering
- Industrial Consortium
- Status & Outlook
Table of ContentsTable of Contents
© OHB-System AG, 2006SGEO-OHB-HO-0011 Slide 3
Introduction
We see a global market for small Geostationary Satellite Solutions
for commercial telecomfor institutional and defence customers on demand
based on a modular approachtailored to customers needsoffering best value for moneywith rapid delivery
Therefore, we intend to develop and manufacture a Small GEO Platform under ESA Artes-11 Programme
VisionVision
© OHB-System AG, 2006SGEO-OHB-HO-0011 Slide 4
Introduction
A European Consortium of small and medium system integrators of
Contraves Space AG,LuxSpace Sarl.OHB-System AG (lead)Swedish Space Corporation
has been formed to provide the Small GEO turn-key solutions
Industrial TeamIndustrial Team
© OHB-System AG, 2006SGEO-OHB-HO-0011 Slide 5
Introduction
Activities towards a European Platform
Company funded Pre-Phase A (completed)
DLR co-funded Phase A/B0, together with Tesat Spacecom (completed)
Small GEO Consolidation Study under Artes-1 + Industry funding, together with Swedish Space, Contraves and LuxSpace (ongoing)
Phase B for Platform Development under Artes-11 (expected to commence)
Industrial InitiativeIndustrial Initiative
Q1/2003-Q1/2005
Q4/2006
Q4/2005-Q3/2006
Q1/2005-Q1/2006
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Key Elements of Business Plan
Market Requirements and SolutionsMarket Requirements and Solutions
New technologies increase flexibility
– Increase of payload masses per platform– Flexibility of payloads– Electric propulsion
Purchasing decisions very project-specific
Key requirements prioritized accordingly– Design flexibility– Reliability– Cost effectiveness– Delivery speed and schedule confidence– Business model flexibility
Supply Side
Trends
Supply Side
Trends
DemandSide
Require-ments
DemandSide
Require-ments
Satellite platform will:
Be highly modular to accommodate:
- Various types of payloads - State-of-the-art
technologies
Apply new technologies for excellent payload-to-mass ratio to
- maintain benefits of small GEO platform
- provide launcher flexibility
© OHB-System AG, 2006SGEO-OHB-HO-0011 Slide 7
Key Elements of Business Plan
Flexibly adjusting of product offering and business modelFlexibly adjusting of product offering and business model
Differentiating Advantages
Truly European OriginEuropean technologies & standardsAttractive to customersBenefits from European industrial politics
Experienced Team of Small/Medium ManufacturersProven experience and flexibility of core team Track record of comparable projects
Dynamics of small companies / independence of large corporationsFast decision processesLower overhead Flexible sourcing
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Core Findings of Business Plan
Flexibly adjusting of product offering and business modelFlexibly adjusting of product offering and business model
DesignFlexibilityDesign
Flexibility
ReliabilityReliability
DeliverySpeed
DeliverySpeed
CompetitivePrice
CompetitivePrice
BusinessModel
Flexibility
BusinessModel
Flexibility
Tailored to customer requirementsNo US components (if required)
Heritage from previous missionsLeverage flight-proven components
Flexible processesDesign freeze CDRTight project control
Simple designLean processesCompetitive sourcing
Consortium covers key competences Flexible adjustment of product offering
Strengths in Key Decision Criteria
© OHB-System AG, 2006SGEO-OHB-HO-0011 Slide 9
Core Findings of Business Plan
Range of Capabilities
Satellite system primeplus selected payload
components
Platformmanufacturing
Platform provision to prime
On-grounddelivery
In-orbitdelivery
Turnkeysolution
Satelliteoperation
'Sweet Spot'
Unrealisticscenarios
…integration of3rd party de-
signed payloadPlatformManu-
facturing+…
…payloaddesign &
integration
…payloadIntegration
by third party
SGEO Consortium Business ModelSGEO Consortium Business Model
© OHB-System AG, 2006SGEO-OHB-HO-0011 Slide 10
Core Findings of Business Plan
SGEO Consortium Business ModelSGEO Consortium Business Model
Product Range
Comprises full system integration capabilities: platform and payloadOnly long-term sustainable position
Flexibility to seize other opportunities, e.g.
Operations support for start-upsCooperation, e.g.
to enter new marketsto address otherwise non-accessible customers
© OHB-System AG, 2006SGEO-OHB-HO-0011 Slide 11
Product Offering
Provision of Turn-Key SystemsProvision of Turn-Key Systems
one-stop-shopto the customer
-Preferentially byConsortium
-On demand: selected bycustomer
Payload
-Geostationary~3 kW P/L Power~300 kg P/L Mass
Platform
-Direct Injection-GTO option
Launch
-LEOP / IOT-Full ops ondemand only
Mission operation
-Training-Maintenance-Telemetry
monitoring
Services
-BasebandSection
-More elementson demand
Ground Segment
Product Portfolio:
A geostationary platform of 300 kg class payload mass and ~3 kW payload power
A corresponding telecom payload
Further elements on demand:- launch / LEOP- ground control segment elements- mission operations elements- training, maintenance...
In addition, the SGEO Consortium offers individual small GEO satellites or platforms for institutional customers (government/defence agencies)
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Industrial Consortium
CustomerArtes-11: Preference to operator with time-to-market demandThe Consortium intends to offer on-ground as well as in-orbit delivery of satellites
ConsortiumDynamic and flexible companies with provenexpertise working together in a reliable partnership Consortium agreement in placeAll subsystem competences and responsibilities in this team
SuppliersEarly selection on a competitive basis in Phase B (2007) with long term agreements for thecommercial exploitation phase wheneverappropriate
OrganisationOrganisation
Swedish Space(Sub)
LuxSpace(Sub)
Customers
SGEO Consortium
ContravesSpace(Sub)
SuppliersSuppliers
OHB-System(Prime)
© OHB-System AG, 2006SGEO-OHB-HO-0011 Slide 13
Industrial Consortium
Heritage OHB System AGHeritage OHB System AG
Medium-sized systems integrator belonging to the listed OHB Technology Group, with more than 800 employees in the areas of
Space Systems + Security,Space Transportation + Aerospace StructuresTelematics + Satellite Operations
Extensive knowledge in project management,system engineering and integration
Experience and reputation in development of small and cost-efficent satellites and missions, e.g. current Prime Contracts for
Design & Manufacturing, Launch, Ground Segment and Operations of Germany’s SAR-Lupe reconnaissance system
Integration, test and launch of the first 7 satellitesof the next generation global ORBCOMM fleet
© OHB-System AG, 2006SGEO-OHB-HO-0011 Slide 14
Industrial Consortium
Heritage Swedish Space CorporationHeritage Swedish Space Corporation
End-to-end experience and knowledge of space systems, covering the entire range from feasibility studies to operations
Small System Integrator that developed and delivered the successful satellites Viking, Freja, Astrid 1 and 2, ODIN and the SMART-1 lunar probe
Experience of specification, procurement, LEOP, operation and frequency coordination of the TELE-X and SIRIUS-2, -3, and -4 telecom satellites and of related telecom services
Now developing the PRISMA demo-mission for Rendezvous and Formation Flying with 2 satellites
About 50% of the business comes from the commercial market.
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Industrial Consortium
Heritage Contraves Space AGHeritage Contraves Space AG
System EngineeringManagement of complex development projectsResponsibility on system and sub-system levelSteering of large teams with international sub-contractors and suppliers
Lightweight Composite StructurePayload FairingsComplex Spacecraft structures (e.g. ATV, Metop)Thermally stable struct. (Planck Telescope)
MechanismsSADM’s (European No. 1 supplier)EP Thruster MechanismsRobotics
Electro-optical SystemsOptical Terminals (Intersatellite/Satellite-to-Ground links)Laser Altimeteroptical Harness
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Industrial Consortium
LuxSpace Sarl.LuxSpace Sarl.
System integrator in Luxembourg, formed in 2004, 100 % subsidiary of OHB-Technology AG
Is building up on the competence and experience of OHB Technology Group of companies
Is developing dedicated know-how in payloads system engineering and specific technologies, e.g. support of pre-development activities for Small GEO
Responsibilities specific to Artes-11 to coordinatemarketing and sales & predevelopment
the participation of Luxembourg industry
© OHB-System AG, 2006SGEO-OHB-HO-0011 Slide 17
SGEO Phase A Consolidation StudySGEO Phase A Consolidation Study
Platform defined, baseline:P/L Mass 300 kg class , P/L Power ~ 3 kW optimised for direct injection into GEOGTO transfer options for future product offerings under further investigations
Candidate technologies for first mission identified
as part of product evolution roadmap (see presentation by A. Winkler)
Baseline schedule for end of 2009 launch goal defined, based on time to market requirements (see presentation by Booz-Allen-Hamilton)
with standard telecom payloadassuming early mission selection
Current Status
Mission Design Review successfully completed on May 16, 2006
© OHB-System AG, 2006SGEO-OHB-HO-0011 Slide 18
ConclusionsConclusions
Outlook
Vision of a European small GEO
Artes-11 is a highly attractive initiative at the right time
Accessible commercial market of more than 1 satellite per year (initially...)
Strong industrial team fully committed to the programme
Sustainable business for suppliers
Successful mission concept