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mozilla
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a global community
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tens of thousands of contributors
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working together to promote
choice and innovation on the Internet
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Mozilla
Firefox
Services
Mobile
Open Web
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Firefox
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Leading free, open sourceweb browser
23% market share 300 million+ users globally Offered in 75 languages
Firefox
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Regional patterns of Firefox growth
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Firefox usage in the Philippines
Current usage ofvarious localizedversions
Annual growth
rate > 100%
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Firefox usage within the Philippines
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Mobile Firefox 1.0for Maemo OSexpected thisOctober
Mobile
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Services
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The Open Web
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What about alocalized version in
the Philippines?
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Mozilla
Community
through the lens of
localization
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Afrikaans
Albanian
Arabic
Basque Belarusian
Bengali (India)
Catalan
Chinese (Simplified)
Chinese (Traditional)
Czech
Danish
Hebrew
Dutch
English (US) Esperanto
Indonesian
Finnish
PolishIrish Portuguese (Brazilian)
Portuguese (Portugal)
French
Frisian
Swedish
Norwegian (Bokmal)
Spanish (Spain)
Mongolian
English (British)
Turkish
Bulgarian
Norwegian (Nynorsk)German
GreekRussian
Hindi (India)
Occitan
Slovak
Hungarian
Gujarati
Icelandic
Italian
Korean
Japanese
LithuanianMacedonianPersian
Latvian
Kurdish
PunjabiSerbian
Telugu
Thai
Spanish (Argentina)
Sinhala
Romanian
Galician
Georgian
Slovenian
Ukrainian
Estonian
Kannada
Marathi
Vietnamese
Welsh
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75 Localizations
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100% Contributedby Volunteers
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Localized versions of Firefox
covers over 97% of theworld's Internet population
with a language optionthose users speak natively
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How do weaccomplish this?
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Clearly defined roles
Successful l10n teams in the Mozilla communityhave mapped out specific roles and task fortheir team members (i.e. products, web, special
projects, QA, etc.)
Explicit outline of tasks to complete
Clearly defining tasks so no confusion exists onhow to participate
Deadlines
We release software and set specific timelinesso volunteers know when to contribute
Create opportunities for participation
Newcomers are often set to new, untouchedtasks that need a team leader -- *always*something to be localized
Trust
Mozilla asks localizers to make strategicdecisions for the localized version of Firefox
Full-transparency
Strive to have open lines of communication atall times!
Strategy to Scale
Engage Empower
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Tools
Infrastructure
Compare-locales & DashboardsTranslation Narro, Translate Tookit, Silme, Koala and Verbatim
Testing
LitmusCommunity management
Mozilla Community Sites
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Documentation
Mozilla Wiki
https://wiki.mozilla.org/L10nMozilla Developer Center
https://developer.mozilla.org
Mercurial
http://hg.mozilla.org/releases/l10n-mozilla-1.9.2
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In summary...
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anyone can start contributing
testing
developerlocalizer
marketing
support
add-ons
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85% current users hear about Mozillathrough word of mouth or buzz
generated by our community
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Become a voice Localize! Hack on code Schedule events Join campus reps Spread Firefox Take part in the Affiliates
Program
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Firefox Affiliates Program
43M impressions aroundFirefox 3 DownloadDay!
Include a button orbanner on your website
Help drive Firefoxadoption!
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Questions?
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[email protected]://blog.mozilla.com/seth