This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
http://www.cit.ie
Monday 28th and Tuesday 29th of September 2015
Proudly Sponsored by:
Faculty of Business and Humanities & Cork County Council
As featured in:
Programme:• Session 1: Cluster Analysis - Academia.Monday 28th 2:30 to 4:30pm Venue: Seminar Room, CIT.• Session 2: Building International Collaborations - Industry.Monday 28th 6:00 to 7:30pm Venue: County Hall Council Chamber.• Session 3: Building Economic Growth Through Clusters - Policy.Tuesday 29th 10:00 to 12:00pm Venue: CIT Council Chambers.• Session 4: Cluster Organisation Development.Tuesday 29th 2:30 to 4:30pm Venue: Seminar Room, CIT.
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
www.be-wiser.eu
Cluster Organisations Role
What is the Key Ingredient of a Successful Cluster?
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
www.be-wiser.eu
How to Understand Clusters
Clusters don’t need to be the next Silicon Valley to innovate and grow, they just need tounderstand, how they function, their members and how to build on their strengths &develop their weaknesses.
V-LINC is an expert methodology and software application which informs and develops policyrecommendations through mapping, visualising and analysing the strength of keyrelationships within Cluster Ecosystems. V-LINC can be applied to any industry sector.
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
www.be-wiser.eu
Tamara Högler
Head of Innovations and International Affairs CyberForum e.V.Karlsruhe, Germany.
CyberForum is a cluster which connects more than 1000firms from the high-tech and IT sector in Karlsruhe’sTechnology Region. Their membership includes start-up andsoftware companies to seasoned international IT suppliers.
CyberForum brings its members together whilst acting as anintermediary to support their development throughconnecting them with R&D competence, business contacts,and career development and training opportunities.
[email protected] @CyberForum
Joan Martí Estévez
Director of Cluster Development ACCIÓ (Catalan Agency for Competitiveness)Barcelona, Catalonia.
ACCIÓ is the Government agency responsible for thecompetitiveness of industry in Catalonia. ACCIÓ specialisesin promoting innovation and internationalization and has anetwork of 31 offices worldwide.
ACCIÓ has over 20 years of experience and knowledge insupporting developing programs and services for clusters tosupport the development of Catalan firms. ACCIÓ isattached to the Department of Enterprise and Employmentof the Generalitat of Catalonia.
[email protected] @JMartiClusters
Cluster Manager Presenters
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
http://www.cit.ie
Running order for Session 4: Cluster Organisation Development
Thursday 10th of September 2015 13:00 – 14:00
www.cit.ie/vlinc
Tuesday 29th 2:30 to 4:30pm Venue: Seminar Room, Melbourne Building, CIT.Opening of Session by Mr Brian McGrath, Head of School of Business, CIT.
Tamara Högler (CyberForum) & Joan Martí Estévez (ACCIÓ) will discuss the following themes:• Development paths of clusters (cluster organisation).• Cluster Organisation Financing Structures – Providing value for Members.• Building productive links with State Agencies and Government Departments.• Identifying and developing common interest in projects amongst Cluster members.
Q&A
Governance. Cluster Organizations
Cork, 29th September 2015
CLUSTERS IN THE WORLD
2001199719921980
Regions and
countries with
initiatives
based on
cluster
development
•+
•-
Emilia-
Romagna
Toscana
....
Basque Country
Scotland
Arizona
Catalonia
Massachusetts New Zealand
Costa Rica
California
....
Sweden
Turkey
Lithuania
Austria
Jordanian
México
South Africa
....
France
Estonia
Denmark
Slovenia
UK
Minas Gerais
...
1990 2003
Aprox. More than 3.000 initiatives in different countries
and regions (*)
2005
Pakistan
Kazakhstan
Poland
….
2015
(*) Estimation from TCI,European Cluster Observatory 2011
Catalonia: a pioneer country
Cluster (“wild cluster”)
“Clusters are geographic concentrations of interconnected companies, specialized suppliers, service providers, firms in related industries, and associated institutions in particular fields that compete but also cooperate”Michael E. Porter
Footwear industry
Raw materials(recolectors)
Leather tannersFontanellas i Marti
Vidal BoschCurtidos Badia
Apparel industryGoes SA
Torras SA(...)
Chemical products
Cleaning and tanningAdovinbe
WarehouseBuyers
AssociationsUnió d’adobadors
CEC-FECURGremi de Blanquers
TechnologicalCentres
AIICA
S
L
A
U
G
H
T
E
R
H
O
U
S
E
S
Other end-users
Cluster initiative
“Cluster initiatives are organisedefforts to increase the growth andcompetitiveness of clusters withina region, involving cluster firms,government and/or the researchcommunity”
Örjan Sölvell, Göran Lindqvist & Christian Ketels in The Cluster Initiative Greenbook (2003).
Mapping AnalysisImplementation
Institutionalization
MentoringMonitoringEvaluation
Cluster association
Cluster organizations are entities thatare managing and representing acluster initiative.
A cluster organization does not necessarily have members, but it provides services to the cluster initiative participants.
A cluster association is a not for profit legally formed entity gathering businesses and other stakeholders involved in cluster initiatives
uniqueness
Strategic Change Process
Month 0 Month 4
Competitive analysis
Strategic Analysis
Definition main characteristics of the sector
Strategic analysis (competitive strengths)
Environment analysis
Business tendencies at global level
Suggested actions for companies
Suggested actions for Government
Cluster monitoring
Pu
blic
presen
tati
on
Action plan
Companies’ Strategic change
Technological change
Executive training
Internationalization
Benchmarking
Strategic Dive
Tailored actions
Cluster Methodology
Month 16
1Understanding the business
2Changing the strategy in
the right direction
Set upcluster
association
3Stablishing governance
HiringClustermanager
4Guarantying
sustainability
Governance
Month 20
Analysis Udate after 4 years
Retailers
Contract Manufacturing Operator
Eleectrosthetic equipment
Secents
Providers
Cosmetics and perfumes
Knowledgecenters
Consulting and Certification
Cluster:
Ecosystem
3. Working with small groups with leaders sharing the same vision
But, how do we cooperate?
1. Creating Trust
2. Developing transformational projects based
on the strategic challenges
4. Searching for your own profitability but also “sweating the t-shirt” for others
Cooperation is a “muscle”
which develops exercising
MONEY FOR COFFEE
The ambidextrous cluster: Explore vs exploit
The future will be hybrid
Optics cluster
Health tecnologiescluster
Advanced materialsCluster
Fashion Cluster
Agricultural machineryCluster
ICT cluster
SHORT TERM LONG TERM
PRIVATE LEADERSHIP IS ESSENTIAL
HIGH PRIORITY
LOW PRIORITY
•Sourcing in China
•Marketing China
•Support to companies’ strategic change
• Tablet’s Promotion
•Connect
•Support to tax reliefs
•EU Brand
•LEGO
•Logistics in Morocco
•Promotion of retail
•Research in
ICT
•manufacturing centers
•OUTLET
•Training
•Brand marketing
•Simulation tools
•New products T.I
No projects without private leadership
Cluster Governance
“Classical” Business Association Cluster Association
Statistical code
Controlled by the big ones
Value chain
Lead by the active ones
Vertical: Presidentialist Horizontal:Coleadership by projects
LobbyTo foster strategic projects
Manager Cluster manager
“Tractor” Board“Institutional” Board
Immobilist Vision Adaptive Vision
Associated
members
Strategic Board
Cluster Manager
Font:The Cluster Initiative Greenbook
Cluster Governance
Snowball of credibility
Cluster board
- Shared values
- Small teams (9-13)
- Strategy definition
- Support to cluster manager
- Focus on well defined projects
- Shared leadership: horizontal
organization
First people, then strategy
TECHNOLOGICAL CENTERS
RAW MATERIALS INKS PRINTERS FILM
AUXILIARY MACHINERY
PACKAGING MACHINERY
PROCESS AUTOMATION PACK ENS USER
A diverse and cross-sectorial board facilitates open innovation
Leadership
Cluster chairman:the good and the bad
Cluster leaders
Believers (25-30%)
Followers (50%)
Hidden (20 – 25%)
Change agents, break conventional wisdom, team
players, spread the word. Board membres.
They participate in some cluster activities
They show up when they’re
through difficultues
Source: David García, Cluster Manager Fashion Textile
The cluster is not Top-Secret
Matching with pre-existing sectorial organizations
Less budget on fairs, but more on linkedin (retailmeeting point:leaders on retail, fashion all over theworld, affiliation programs)
The power of cluster managers
Cluster manager: T-shaped talent
Strategic visionCommunication skillsProject management
Match makerOptimisticPassionate
Intercluster promoter
Sectorial Expertise
Ignasi, StrategistDavid, Psychologist
Sergio, EntrepreneurEnric, Networker
We have some scars from where we’ve been: sharing failures
Israel 2013Boston 2012
Silicon Valley 2014
Team building
Inspiration from an advanced ecosystem
International connections
Training in an international contextQuébec 2015
International Mission of Catalan Cluster Managers
Takeaways
• Cluster Organization is a means to increase companies’ competitiveness, never the goal
• Cluster organizations should differ from preexisting business associations
• Cluster members should be salmons, not the “usual suspects”. The board is not about the biggest ones is about the most active ones.
• A medium sized board team is required: 9-13 • CEOs from companies should be the majority + leaders from support
institutions (research organizations, Universities, design centers, depending on the cluster value chain)
• Time is the main resource needed• The global agenda should be on the lead not every member’s agenda• It’s better there’s somebody missing than somebody left over• Regular meetings are required (once a month the 1st year)
Catalonia: A Holistic Cluster Ecosystem
1.200 active companiesin 30 clusters
Pro-clusters Government since 1993
Business Schools (IESE,ESADE)
trainingCluster Professionals
TCI Headquarters
Some world-leadingCluster Consultants
Go raibh maith agat!
Joan Martí EstévezDirector Cluster Development Division
Twitter:@JMartiClusters
LinkedIN: http://es.linkedin.com/pub/joan-martí-estévez/10/433/34b
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
Session 4
Cluster Organisation Development
Tamara Högler, Head of Innovations and International Affairs, CyberForum e.V.
Cork, 29.09.2015
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
www.be-wiser.eu
Technology Region Karlsruhe
• Established 1987 as regional action group, called „TechnologyRegion“
• Comprises one regional federation, ten cities, and four counties
• Acting together in order to optimise cooperation between economy, science, culture, and regional public administration
• > 1.25m citizens
• > 70,000 companies
• > 450,000 employees
• Competence emphases of research and industry:
• ICT, nanotechnology, microsystems technology, mechatronics
• Chemical technologies and material engineering
• Robotics, process and production technologies
• Automotive engineering, energy technologies
• Environmental and biotechnologies
• Process engineering, medical technology
• Specific strength in B2B-Business and IT operating industries
37
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
www.be-wiser.eu
Karlsruhe – A Medium-Sized City with Huge Opportunities • Karlsruhe is a European ICT Hub (4th place among > 1,000 regions, only Munich, London and Paris
ahead)
• Karlsruhe is a German ICT stronghold and participant of the German Software-Cluster
• 99% SMEs, but also large companies (SAP, Siemens, Bosch, United Internet, …)
• Many Hidden Champions (e.g. security, logistics, traffic management)
• Many companies and research facilities are involved in the top cluster „Electric Mobility South-West“
• Outstanding research facilities
• Karlsruhe Institute of Technology (largest German research facility)
• FZI Research Centre for Information Technologies
• 3 Fraunhofer institutes
• Many citizens are tech- and media-savvy
• 13 of 100 citizens possess an own domain (2nd place in Germany after Munich)
• 12 of 100 citizens use cloud applications (top position in Germany)
• Largest regional German ICT cluster => CyberForum
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
www.be-wiser.eu
Cyberforum… Who we are & what we do
1997Inception
1000IT Start Ups
4000NewEmployees
>1000Members
23.000Staff
600Trainees
33Employees
2015Today
MultipleCertifications* as oneof the best IT-clusters in Europe!
1
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
www.be-wiser.eu
Founded in 1997:„Network of Founders“
Development paths of clustersStages of development I
10/5/2015P. 40
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
www.be-wiser.eu
2004:Affiliate Programme starts„Business Angels“
Founded in 1997:„Network of Founders“
Stages of development II
10/5/2015P. 41
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
www.be-wiser.eu
2006:From „Network of Founders“ to a „Network of High-Tech Companies“
Founded in 1997:„Network of Founders“
2004:Affiliate Programme starts
Stages of development III
10/5/2015P. 42
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
www.be-wiser.eu
Knowledge Transfer. Networks. Moderated Platforms.
2010:„Network of High-Tech Companies“ and„Cluster of Excellence“
Founded in 1997:„Network of Founders“
2004:Affiliate Programme starts
2006:From „Network of Founders“ to a „Network of High-Tech Companies“
Stages of development IV
10/5/2015P. 43
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
Time bar
Foundation
100 members
0.5 FTE
1997 2000
500 members
1st Business Angel Event
2.4 FTE
2006
1st EU-project
2.4 FTE
2010
Software-Cluster
16 FTE
Vision & Mission
CyberLab
1,000 members
25 FTE
New management structure
Foundation of affiliated company
Smart BusinessIT
23 FTE
1st Cyber Congress
1998 2007
1st Catch-the-Job
Business-Angel network
4.4 FTE
CEO, Event-Manager
2011 2013
Strategy change
Elan
1,050 members
29 FTE
BA-Network:41 members and over 100 guests
2015
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
Our vision: Connect.Combine.Cooperate.
h
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
Vision
HighTech.Entrepreneur.Network. in the TechnologyRegionKarlsruhe:„We are engine and competence centre for a internationally attractive ICT location“
We support… … the whole company lifecycle
Idea Foundation EarlyGrowing
Growing Maturity
05/10/2015
46
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
Cluster Organisation Financing Structures & Providing Value for Members
Why are we able to offer our services?
1. We know what our members need (surveys, interviews, direct requests…)
2. We try to find appropriate funding opportunities (local, regional, national, European level)
– Very tight contact to City of Karlsruhe, Ministries of Baden-Wuerttemberg, Ministries of the Federal Republic of Germany
3. We develop services during funded projects
4. We evaluate their sustainability in terms of economics & members´ needs
– If business model economically stable: New chargeable service
– If business model economically weak (but service needed): New funding opportunities or service paid by membership fees
• In fact: appr. 80% of budget funded, 20% by other „incomes“ (membership fees, donations…)
• To be honest: Quite risky!!!
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
Funding opportunities
1. Local level: City of Karlsruhe (regular funding, project-based subcontracting)
2. Regional / state level: Ministry of Economics, Ministry for Research & Education
– Sometimes „only“ convincing necessary, sometimes „regular“ applications
3. Baden-Wuerttemberg international:
– Different funding schemes for clusters (e.g. financial support for attendance ofdelegation tours, up to 3.000€ / trip; 10.000€ for business delegation tours (CF + some members), fundings for hosting foreign delegations
4. National level: Federal Ministries have different kinds of calls (BMBF, BMWi)
– Regular applications, e.g. OpenIT, FinishIT5. European level:
– Horizon 2020, Innosup, Interreg, ….
As non-profit: Mostly 100% funding (Interreg: less…)No „state / federal support“, almost every single Cent has to be earned!Yearly turnover: appr. 2 Mio
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
CyberForum 2.0
• Founding of CyberForum Service GmbH in 2012
• Objective: Keep non-profit status of CyberForum e.V., generate „real“ profit by offering also services that do not match to the „association statutes“.
100% subsidiary to
• Charged services for all other purposes
• National & international funded projects -> as supplier
CyberForum e.V. CyberForum Service GmbH
• Services „for free“
• Charged services for educational purpose
• National & international funded projects
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
www.be-wiser.eu
Building Productive Links with State Agencies and Government DepartmentsNational level:
• Tight cooperation with Economic Development Department
• CyberForum CEO is on of the Karlsruhe councillors
• Cooperation with CCIs in the region (events, new educational program for college dropouts)
• Lobbying and cooperating with Ministries on state level (step by step expanding our visibility and presence at national level)
• One of the coordination sites for Europe´s largest software cluster „Emergent software for the digital enterprise“
• BITMi: Association for IT in SMEs
• Smart BusinessIT: Initiative funded by state Baden-Württemberg, connecting regional clusters, acting as “project executing organisation”
International level:
• Business Roaming Agreement (BRA): 67 clusters and similar initiatives linked – worldwide!
• MCCIA in Poona
• Economic Development Department has an office for internationalisation activities in Poona
50
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
Identifying and Developing Common Interest in ProjcetsAmongst Cluster Members: Our Digital TransformationEco-system
CyberForum
SoftwareCluster
TRK
ElectroMobility
SW
SIGKAITSi
SIGMCC
AEN
EDD
SCKA
FZI
KIT
DICE
FHI
SmBIT
BWcon
BMWi
BITMi
BWIHK
MFG
CyberLab
HoLL
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
www.be-wiser.eu
Benefits for our members
• Services for the whole company lifecycle at first-hand
• Connected to many other clusters & institutions -> „network of networks“ -
> additional services, interlinkage of experience
• 18 years of experience
• Networking events
• new business opportunities
• knowledge transfer
• Visibility! PR! Lobbying! National & international!
This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
Tamara Högler
Head of Innovations and International Affairs
Email: [email protected]
Thank you for your attention!