Te
am U
p Com
mitt
ee Tr
aini
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Sess
ion
1 – P
erso
nal B
rand
ing
By the end of the session, you will have…
• Learnt and used professional forms of communication
You will be required to:Identify, assess and evaluate branding techniques to project a professional personal image
If these are brands…
…surely so are these!
And these!
Brainstorm
What is a brand?
What we said
• A coherent set of ideas in the mind of the consumer– E.g. what comes into your mind when
you think of [X]?
• Something that personifies an product, service or entire organisation or company
• Our relationships with brands are mostly emotional, not rational/logical
Introduction to Brand Archetypes
• Archetypes are collective images that provide a shortcut to meaning
• Helpful in understanding the context in which a brand is perceived by others
• Relevant question for us: “What comes to your mind when you think of Team Up?”
Case study: E4 as Jester archetype
• Jester brands are characterised by fun, originality and irreverence
• E4 reflects this in eccentric and quirky idents
• Captures 16-34 audience, for whom jester brand identity is most likely to appeal
Case study: Contribution of individuals to brands - Apple
• Steve Jobs, former CEO of Apple, most example
• Jobs’s iconic product launches - reinforced cutting-edge, ‘cool’ brand identity
• Fits with Magician archetype – mystery, transformation
Brainstorm
What archetype(s) best fit Team Up? Using the brand archetype handout for guidance, come up with at least two that best fit
We are…
Hero
Sage
Team Up – Why Hero and Sage?
• Hero brands DO something special that MEANS something to people– Active participants in creating positive
change = our tutors and committee members
• Sage brands place focus on research and measurable, objective solutions– Our aims are supported by proven
research on how positive educational impact is made
Personal branding – heroes and sages
‘Hero’ words or phrases• Transforming lives• Aspiration• Making a difference• Positive change• Active• Inspire the next
generation
‘Sage’ words or phrases• Impact• Social mobility• Effectiveness• Equality of
opportunity• Academic progress• Development
Over to you!
Write your personal profile with our brand identity in mind – no more than 150
words.
Team Up on social media
• Follow us on Twitter: @TeamUpHub • Like us on Facebook:
facebook.com/TeamUpHub• Follow us on LinkedIn: Search ‘Team
Up, social enterprise’
If you’ve done so already, fantastic!
Say cheese!