Carol Anne MeyerBusiness Development & Marketing
CrossRef@meyercarol
ORCID: 0000-0003-2443-280417 January 2014
New England Society of Association Executives (NE/SAE)
Serving Small Members at
CrossRefExpanding the Sponsorship Model
Agenda
• What is CrossRef?• Our Challenge• Our Solution• How?• Results
Not-for-profit trade association of global scholarly publishers
CrossRef has 1900 members, representing 4627 publishers
5
Members from 100 countries
Services
•Reference linking
•Cited-by linking
•Plagiarism screening
•Update identification
•Funding identification
•Metadata feeds to third parties
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We generate more than a billion “clicks” to our member publishers’
sites
In the beginning, only publishers could participate
Now we have 90 affiliates and 2045 libraries
We have two offices:Lynnfield, MA and
Oxford, UK
We have 24 employees (22.5 FTE)
CrossRef Revenue comes mostly from member transactions
Annual Fees
TransactionalFees
Our challengeAnnual Member
Revenue Distribution
Our challenge
• At $50K, 0.32% or 6 members account for 20%
• At $275, 85% or 1600 members account for 30%
Annual Member Revenue Distribution
Our challenge
Our challenge• 1600 members pay annual dues of $250• It costs us more than that to serve them• Small members have less technical
sophistication• They come from all over the world with
different• Languages• Time zones• Cultures
Our solution
Sponsoring Publishers or Vendors represent small publishers• Solve language, time zone issues• Undertake technical obligations • Pay members’ fees
Our solutionMembers•Better service•No annual FeeSponsors•Add CrossRef services•Annual fee discountCrossRef•Fewer resources•Expands network•Uniformity and compliance•Increase diversity•Increase transactional revenue
How?
• Business Development• Travel (Speaking engagements, trade
fairs)• Respond to requests• Face to face or phone meetings• Marketing?
Results
• 25 Sponsors• 15 Countries• 1357 Sponsored Members• Continued financial stability
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