SEO, LIES & WEBSITE REVIEWS
Jon Rognerud
@jonrognerud
March 2014
AGENDA
SEO “Defined” For 20148 SEO Lies 10 Website ReviewsBUT FIRST…
BOOK GIVE AWAY! (FIVE)
COLLECT YOUR QUESTIONS.BEST QUESTIONS WIN!
JON ROGNERUD
Author (Entrepreneur/Mcgraw-Hill)
SEO Authority Chaosmap Search Agency
Father, Husband
Plays guitar at every party
Cross-fit nut (lost 45 lbs)
MOST SOUGHT AFTER SEO EXPERT
WHAT IS SEO?
DEFINITION:The Art & Science of tuning web pages and web sites so they show up high in search engine results. (organic / natural)Human and technical context (visual and non-visual)
Keywords, LinksEntities – people, places, things, events, etc.
SEO IS NOW (2014):
Audience & EngagementIs the user delighted?
“Search experience optimization”(Usability, User Experience)Answer questions and be relevantEasy to navigate & shareRich, useful Content
SEO “LIES”Jon Rognerud
@jonrognerud
March 2014
SEO LIES (MYTHS)
ADD MORE CONTENT + MORE OFTEN, AND YOU’LL RANK HIGHER
SEO LIES (MYTHS)
GET YOUR DESCRIPTION TAG RIGHT, AND YOU’LL RANK BETTER
SEO LIES (MYTHS)
Having More Than One <H1> Tag On The Same Page Will Lower Your Ranking.
SEO LIES (MYTHS)
Using Google Analytics Or Chrome Is Bad, Because Google Can Spy On You.
SEO LIES (MYTHS)
Generate an XML sitemap, and you’ll rank higher.
SEO LIES (MYTHS)
If you create and run Google Adwords Ads, You’ll Rank Better in SEO.
SEO LIES (MYTHS)
If you have a high PageRank, you’ll rank higher (and get more traffic).
SEO LIES (MYTHS)
Any backlink (external source) is a good link.
EXAMPLES – “LIVE”Jon Rognerud
@jonrognerud
March 2014
EXAMPLE WEBSITES
http://www.addresstwo.com/small-business-crm/
http://www.siderean.com/editing-software.htm
http://www.fisglobal.com/EMEA/UK/solution-outsourcedprocessing-bankingutility
https://www.avaloq.com/
https://www.altastreet.com/
http://www.brooksmassage.com/
http://magicalblooms.com/
http://pismobobs.com/
http://www.cleanairlawncarehollywood.com/
http://hermosaautomotive.com/
FORMULA FOR SUCCESS
1. Website / Page Goals
2.Your Perfect Customer
3. Testimonials, Case Studies, Results
4. Traffic & Conversions Strategy
Profits Formula
THE BUYING CYCLE
Awareness
Consideration
IntentPurchase
Repurchase
NEXT: SPECIAL OFFER
FREE COACHING SESSION:(ONLY FIRST 15 PEOPLE)
www.jonrognerud.com/sessionValue
$497.00
BOOK GIVE AWAY!
WINNERS ARE BEING SELECTED…
FREE COACHING SESSION:(ONLY FIRST 15 PEOPLE)
www.jonrognerud.com/sessionValue
$497.00
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