LocalBizHelp
Your open house is on Facebook?!?
LocalBizHelp
Introduction
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Who Are We?
• We are a company that offers internet marketing services
• We help businesses create custom marketing strategies to maximize their income
• We offer:– Websites– Mobile Websites– Mobile Landing Pages– SEO Services– Social Media campaigns
• Facebook• YouTube
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Wordpress Websites
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Wordpress
• With Wordpress you will have much greater control over your site
• Having a Technical background is no longer needed.
• Wordpress is not getting as much credit as it should…here is why
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It’s Free
• Installing Wordpress on your site
is 100% FREE• Compared to a normal site the costs
to run a WP site are minimal• With most hosting it’s just a 1-click-install• As an entrepreneur you understand the need to
save money
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Looks Matter!• You need to present your business online in the right
way• An awesome looking property on a poor looking site
won’t impress a single potential client• Wordpress is professional
looking by default!
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Real Estate Oriented Themes
• There are tons of Wordpress themes that were specifically created for Real Estate Agents
• They bring many awesome features, such as:– Full-Featured Property Listing Engine– Multi-Date Appointment
Setting System– Google Maps Integration– And many, many more
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Search Engine Optimization
• SEO = ranking high in search results
• Wordpress is favored by Google• You don’t want to rank lower
than your competitors and loose those sales!
• Just by having a Wordpress site you will rank higher!
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Use Your Website To Ease Your Pain
• Every sales person knows how tough it is to deal with people
• Use appointment systems available for WP to schedule the meetings with
clients – call only when
you have to!
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Multimedia
• Nothing will get people more excited than a cool picture or an awesome video
• Post these on your site and talk to clients that are already and prepped – this does wonders for your closing rate!
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Mobile Site
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Current Trend
• There are now more mobile devices than televisions and computers combined!
• Mobile is the fastest growing communication channel in history
• Join in and benefit!
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Don’t Run, Embrace
• The world has already gone mobile
• Being left behind will drastically affect your business!
• It is a well know fact that if a business doesn’t go mobile it will die within two years
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If you run?
• Potential property buyers will give up on browsing through offers on your non-mobile friendly site
• You will get less clients instead of more• You won’t make it far going against the flow
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If You Join In?
• Connection to buyers on the go• You never know when and where people
decide to buy• Be ready for whenever & wherever to get
more clients• More clients => more buyers => more
revenues!
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Good Impression
• Be customer friendly – it WILL pay off!• Leaving a good impression will make people
more likely to recommend you!• You cannot go wrong here!
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Mobile Landing Pages
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What is it?
• One page website for collecting new leads• Think of it as an add or commercial that
automatically collects contact information of potential clients– Phone number– Email address
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Rule #1 - Value
• Give massive value to those who submit their contact information
• Make them want to submit their contacts• Make them feel that if they don’t submit regret
will eat them alive!
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Rule #2 - Personalization
• Make your clients aware that you are not a robot but a real person
• Would you host open house with a paper bag over your head?
• Probably not, don’t treat your site differently!
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How to use the Information captured?
• Email your subscribers• Text your subscribers• Let them know of every new offer• One email/text message can get you more
clients than you can handle!
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Don’t underestimate
• This is an amazing marketing tool for generating new leads
• You can even analyze your conversion rates and improve your sales tactics
• Big potential for little work
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Social Media
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What’s the point?
• Get new leads• Engage people• Create relationships• Build rapport• Have a presence where your audience already
is
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What’s it about?
• Sharing– Experience– Ideas–…
• You are interested in experience
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Why experience?
• Good experience will make the buyers recommend you to their friends
• Positive reviews left on Social media networks will get you more leads
• Incentivize customers to leave a positive review
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Marketing of the present
• Social media is frequently used as source of information to help people decide whether to buy something or not
• Especially important when facing big decisions - like purchasing a property
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Inexpensive
• Ads do bring leads to your business• But Social media will do better and for much
less!• Often free!
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Learn and improve
• Collecting reviews and feedback will help you out with improving your closing rates
• Social Media offers you an invaluable opportunity to learn how successful you were at selling a property from the buyers perspective
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Brand
• Start building your brand!• Social Media is perfect for that• Become the best known Real Estate Agent in
your local area!
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Don’t get overwhelmed!
• There are way too many Social Media Networks
• Don’t get into all of them!• Pick just one or two but excel at it!• Here are two Social Media Networks that we
recommend…
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Why Facebook?
• It is THE biggest social media network out there
• If you want a big social media campaign this is the place to start
• It’s the first place buyers will look for you
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Reviews
• Facebook simply excels at review collecting• But don’t just look at them• Respond and engage
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Involve your subscribers
• Engaging people will help you– Understand who are you dealing with on daily
basis–Make your clients feel that they’re getting your
attention – logic does not make the sale, emotion does
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Remember
• Don’t try to advertise• Just show your personality• Make it less about business and more about
people
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Create a community
• Create groups on facebook that can relate to each other, i.e. group of first time home buyers
• Be more than a dude who showed them a house• The amount of referrals will simply drown you!• As the creator of the group, you control the
group.
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YouTube
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Why YouTube?
• YouTube is the second biggest search engine on the Internet
• Being very different from Facebook it will complement your Social Media marketing strategy
• Videos do wonders!• Attention spans are so short, people love video.
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Turn it into a Video
• Make a video of yourself and your properties• Nothing will get people more excited then a
good video• A picture is better than a thousand words, a
video is better than a thousand pictures
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Easy videos
• Get video testimonials for people that bought properties from you
• Upload them to your YouTube channel• This is bound to improve your conversions!• Turn property pictures into a video
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Make a building into a neighborhood
• Show nearby schools, parks and other amenities of the local area
• Let the video suck them into a whole new world
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SEO Boost!
• Ever since Google bought YouTube, having a YouTube channel boost your SEO!
• Have your site rank higher than ever!• You want to pop up as high as possible when
somebody does a search for properties in your local area
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Our WordPress Offer
• We install WordPress on your site!• We install your handpicked theme!• We insert your initial content!
$350
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Our Mobile Offer
• We make a full-blown 5-page mobile version of your website!
• We custom design unique graphics to suit your style!
$950
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Our Landing Offer
• We create your mobile landing page for you!• Your mobile landing page will be designed to
blow away any and all indecisiveness
$350
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Our Facebook offer
• We create your Facebook Fan Page for you!• We help you create your Facebook marketing
strategy!
$450
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Our YouTube Offer
• We create your YouTube channel for you!• We help you integrate YouTube with your
website!• We work with you to create a custom clip
designed with a call to action
$450
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• We create your entire internet marketing strategy: (Reg. $2,550.00)
– A WordPress site – A mobile version of your site– A landing page to build a list of potential
customers– A Social Media strategy• Facebook Fan Page• YouTube Channel
Our Combined Offer
$1997
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Get In Touch Today!
• Email address:[email protected]
• Phone number:905.572.5445
• Website:www.LocalBizHelp.ca
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