SEO Musts for the Non-SEO

Ruth Burr ReedyConfluence 2014

@ruthburr

Vegetables by Rick Ligthelm on Flickr@ruthburr

11,944,000,000 Google searches per month

Source: Digital Marketing Ramblings

93% of online experiences begin with a search engine

64% of web traffic comes from organic search

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33%

18%

11%

8%

6%

Source: Search Engine Watch@ruthburr

Do You:

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Have a website?

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…that you want people to come to?

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..and give you money, share/comment/follow your content, or view and click on ads?

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This is Not What We’re Doing Here.

Baseball Field, Sprague, Washington by Curtis Cronn on Flickr@ruthburr

You Need SEO.

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But…

SPAM by AJ Cann on Flickr@ruthburr

It’s Called Marketing.

“Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.”

That’s from Wikipedia, y’all.

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Busy by Stefan on Flickr@ruthburr

Jar Full o’Pennies by Jeffrey on Flickr@ruthburr

If You’re Not Confused by Brian Talbot on Flickr@ruthburr

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Let’s Get Started.

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If You Do Nothing Else…

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How People Search

$@ruthburr

…party animals by James Vaughan on Flickr@ruthburr

Condemned Houses by LHOON on Flickr@ruthburr

A Website Should Be:

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Fast

http://tools.pingdom.com/fpt

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Mobile Searches with Local Intent

50%

Result in a Purchase

61%

Source: Zero Gravity Marketing

Responsive

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Well-Built

http://bit.ly/1fjdAVD

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Easy to Navigate

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“CashmereSweaters.com: Your cashmere sweaters source for

cashmere sweaters, cashmere sweater accessories, buy cashmere sweaters

online.”NO.

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“Chocolate cupcakes”9900 monthly searches

“Mini cocoa cakes”<10 monthly searches

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Google Keyword Planner

https://adwords.google.com/KeywordPlanner

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Title tag: ~60 characters including

spaces

Description tag: ~150 characters including

spaces

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Description tag!

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Use Your Keywords

“Chocolatecupcakes.com: Your chocolate cupcakes source for chocolate cupcakes, chocolate

cupcake, chocolate cupcake recipes online.”

NO.@ruthburr

Panda by George Yu on Flickr@ruthburr

Robot Spaceman Party Invitation by Nancy Dorsmer on Flickr@ruthburr

Why Links Are Important

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Quantity

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Diversity

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Authority

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DON’T BE SHADY.

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Who Are Your Friends?

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The 15-Minute Social Strategy

Replying Sharing

Talking

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Track Backlinks

majesticseo.com@ruthburr

Track Everything

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Some More Useful Tools

• http://www.google.com/analytics• http://moz.com/products/pro• http://raventools.com• http://majesticseo.com• http://semrush.com• http://simplymeasured.com

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Questions?

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