SEO & Website Content 101PeopleFund Innovation Week 2014
What is SEO?
Search Engine Optimization
A process that helps websites receive high page rankings within multiple search engine result pages
What do your keywords
say about you?
Keywords are crucial!
Keywords set you apart from the competition.
Build your listBrainstorming
Web Analytics
Research your list Search Engines
Keyword Tool
On-Page Optimization
Keyword Placement Checklist
• Title tags• Meta descriptions• Keyword tags• Alt tags• Heading tags• Body copy• Bold or italicize • Hyperlinks
Search Result
Search Term
Off-Page Optimization
Maximize Your Online Reach
• Content marketing– Blog posts, news, press releases
• Social Media– Twitter, Facebook, LinkedIn
• Other ways– Link exchanges, directory submissions, guest
blogging, social bookmarking, RSS feeds, forum marketing
What is Black Hat
SEO?
Things to Avoid• Overstuffing tags with keywords• Overstuffing content with keywords• Duplicating content & Web pages• Creating link farms• Creating link-building schemes
V.S.
Resources• SEO Made Simple
by Michael H. Fleischner
• Google Adwords Keyword Planner Tool
• www.tagxedo.com
• #Socialnomics 2014by Erik Qualman
The End!
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