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Page 1: SEO 101 - Knowing your competitors

SEO 101SEO 101Knowing your Knowing your competitorscompetitors

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What is SEO?What is SEO?

“ Search Engine Optimization is the process of improving visibility of a desired website on search engines (Google and Bing), via "natural" or "unpaid methods".

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SEO SEO vsvs Social Social vsvs Pay Per Click Pay Per Click

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SEO SEO vsvs Social vs Pay Per ClickSocial vs Pay Per Click

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SEOSEO vsvs Social Social vsvs Pay Per Click Pay Per Click

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SEO vs Social vsSEO vs Social vs Pay Per Click Pay Per Click

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Source: http://www.webgrowth.biz/seomoz-seo-pyramid/

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Source: http://www.seomoz.org

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Content that appeals to Content that appeals to influencersinfluencers

Source: http://www.seomoz.org

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This stuff really works!!!This stuff really works!!!

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What is GoogleWhat is Google’’s Algorithm?s Algorithm?

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9 Step 9 Step ProcessProcessSuccess SEOSuccess SEO

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Step 1: Step 1:

Keyword researchKeyword research• https://adwords.google.com/o/KeywordTool

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Keyword researchKeyword research• http://www.google.com/insights/search/

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Step 1: Step 1:

Keyword researchKeyword research• http://www.google.com/insights/search/

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Step 2: Step 2:

Finding top sites Finding top sites

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Finding top sites Finding top sites

SEOmoz toolbar for Chrome or Firefox

http://www.seomoz.org/blog/seo-chrome-toolbar-download-the-mozbar

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Identifying links from competitorsIdentifying links from competitors• http://www.webgrowth.biz/seo-tool/

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Identifying links from competitorsIdentifying links from competitors• http://www.opensiteexplorer.org

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Identifying citations from competitorsIdentifying citations from competitors• brand name -site:brand.com -site:brand.co.za

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Content StrategyContent Strategy• Blog contributions• Testimonials• FAQs• Wikipedia• Press releases

• Remember to use your desired keywords within your content

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Engaging with your social Engaging with your social communitycommunity

• Facebook• Twitter• Pinterest• Google+

Setup: http://www.webgrowth.biz/google-link-adding-guide/Plugin: http://wordpress.org/extend/plugins/authorsure/

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Engaging with your social Engaging with your social communitycommunity

http://www.buzzstream.com/

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Step: 7Step: 7

On-site optimisationOn-site optimisation• Internal linking• Meta text• SEO title• Linking to external sources - must be authoritative• Use social media widgets

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Analytical data researchAnalytical data research• Google Analytics• Social bakers

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Analytical data researchAnalytical data research• Social bakers

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Analytical data researchAnalytical data research• Social bakers

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Analytical data researchAnalytical data research• Social bakers

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Analytical data researchAnalytical data research• Social bakers

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Google Analytics:Google Analytics:

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Heat map trackingHeat map tracking• Visual Website Optimiser

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Lessons weLessons we’’ve learnt in 8 yearsve learnt in 8 yearsYou will never have a perfect product..,So go to launch and get feedback as soon as possibleCompetitor research is an ABSOLUTE mustNothing substitutes human engagement (service industry)1st year profitable, 2nd year break even, 3rd year profitable, 4th year break evenBecome a thought leader, it opens up many opportunities. It starts with an engaging blog.Use Wordpress.org

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ContactContactNeil PurseyNeil [@] webgrowth.co.zahttp://www.webgrowth.bizhttp://www.twitter.com/webgrowthsa https://plus.google.com/106375251211013604438/posts


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