Download pdf - SEO 101 - General Assembly

SEO 101 @GeneralAssembly

Last Revised Date: May, 2014 Author: Joshua Steimle

Intro


The Big Picture


4.3 Billion


Source: http://www.worldpopulationstatistics.com/asia-population-2013/

Asia Population, 2013

4.9 Billion


Source: http://en.wikipedia.org/wiki/World_population

Asia Population, 2030

525 Million


Source: http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets

Asia Middle Class, 2013

3.1 Billion


Source: http://www.reuters.com/middle-class-infographic

Asia Middle Class, 2030

9.4%


Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx

Asia-Pacific Internet Penetration, 2005

31.9%


Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx

Asia-Pacific Internet Penetration, 2013

344 Million


Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/

Asia-Pacific Internet Users, 2005

1.3 Billion



Asia-Pacific Internet Users, 2013

0



Asia-Pacific Mobile Internet Users, 2005

895 Million




1 Billion+


Source: http://www.statista.com/statistics/201232/forecast-of-mobile-internet-penetration-in-asia-pacific/


“In 2013, Global PC Shipments Suffered the

Worst Decline in PC Market History”


Sources: Gartner http://www.gartner.com/newsroom/id/2647517

680 Million



Worldwide Smartphone Sales, 2012

968 Million



Worldwide Smartphone Sales, 2013

The Big Picture


Asia-Pacific Middle Class + Internet + Mobile

=Big Opportunity

How Do I Reach Them?


Go Where The Customer Is—Online.

Search Engines


Google, Yahoo, Bing, Baidu, Yandex, etc.

Search Engines: What Goes In


Crawl, Index

Search Engines: What Comes Out


Good Answers, Fast

Search Engines: How They Decide


Algorithms

Search Engines: Why They Rank What They Do


Happy Searchers = $ $ $

Search Engines Are Dumb


What is this photo of?

Search Engines Want To Be Human


But They’re Not There Yet

How Important Are Rankings?


So How Do I Rank?


Help Google Make Searchers Happy

How Do I Do That?


Search Engine Optimization (SEO)

SEO


All Natural, All Organic


5 Parts of SEO1. Keyword Strategy 2. On-Site Basics 3. Quality Content 4. Quality Links 5. Analysis

Keywords


Search Volume, Relevancy, Competitiveness

Keywords


Don’t Ignore The Long Tail

On-Site Basics


On-Site Basics


Indexable Content

On-Site Basics


Crawlable Links

On-Site Basics


Keyword Tips1. In title tag, toward beginning 2. Prominently visible on page 3. 2-3 times within body 4. Once in alt image tag 5. Once in meta description tag

Content


Detailed Information, News, Blog, Tips, FAQs

Quality Content


So Interesting A Human Would Read It

Quality Links


From Relevant, High Quality Websites

How Easy Can It Be?


Analysis


Modify, Measure, Repeat

Analysis Tools


1. Google Keyword Planner 2. Google Analytics 3. Google Webmaster Tools 4. MySEOTool.com

What To Measure


1. Visitors 2. Queries 3. Rankings 4. Links

Questions?
