Download pptx - Seo 101 Chamber of Commerce February 2014

©2013 – Christopher VanOosterhout

SEO 101Christopher VanOosterhoutMuskegon Community College

Licentia LLCwww.vanoosterhout.com

Email: [email protected]

Twitter: @cvmuse


BE CAREFUL

ContractorsTricksFadsEasy answers

© 2014 Christopher VanOosterhout - www.vanoosterhout.com

http://www.vanoosterhout.com/


WHY SEARCH ENGINES ARE IMPORTANT

Millions of sites / pages– How do you find what you are looking for?– How do you find customers?– How do your customers find what they are looking for?





Image: www.garmin.com



© 2014 Christopher VanOosterhout www.vanoosterhout.com Source: ComScore – December 2013 Report – Published January 2014

67 %

16 %

11 %

67



HOW SEARCH ENGINES OPERATE

Crawling– Reading Source Code

Indexing– Cataloging collected data

Providing Results

© 2014 Christopher VanOosterhout www.vanoosterhout.comhttp://www.seomoz.org/beginners-guide-to-seo/how-search-engines-operate





WHAT CAN YOU IMPACT DIRECTLY

WHAT YOU CAN IMPACT INDIRECTLY

WHAT IS OUT OF YOUR CONTROL







WEB PAGE CONTENT

TAGS Code Content – More about you

Content – Less about you Content – Know audience

© 2014 Christopher VanOosterhout - www.vanoosterhout.comhttp://www.seomoz.org/beginners-guide-to-seo/how-search-engines-operate




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KEYWORD SELECTION

Search Demand – Is higher demand better for your organization?

High Competition vs Lower Competition

How close is the search to the conversion?



TOOLS AND TACTICS

Focus your efforts Provide structured data

Submit your site Submit your pages Track your results



TOOLS AND TACTICS

Focus your efforts Provide structured data

Submit your site Submit your pages Track your results




SEO 101Christopher [email protected]

@cvmuse