Difference between Colocation and a Dedicated Server
Customer owned equipment Customer monitored system and apps Bandwidth purchased in Mbps increments vs. transfer rate Geographic compatibility
How to sell Colocation…
Fear – Uncertainty – Doubt
OR
Acts of God(South Florida Hurricanes, Midwest Floods, Northeast
Blizzards)
OR
THE REAL ONES!
Business Continuity - DR
Security (BIGGEST threat is internal)
Compliancy (HIPAA, SOX, SAS70,
GLBA)
What prospects want and/or need
Physical Building
•Roof
•Construction
•Protection
Security•24/7 manned
A/C•Redundant
•Sufficient
Power•Redundant
•Sufficient
•Generators
•Fuel
What prospects want and/or need
Network Multi-carriers for transport and transit
(or BGP)
Multi-fibers (entrances)
What prospects want and/or need
Managed Services
Network Security Storage
Remote Hands Monitoring (multi-level)
Who buys Colocation?
Healthcare Teleradiology
Groups
Hospitals
Orthopedic Groups
Pediatric Groups
Who buys Colocation?
Professional Services Legal
Accounting
Engineering
Who buys Colocation?
Financial
Mortgage
Banking
Investing
Who buys Colocation?
Tech Companies Web Based apps
ASP
MTU/MDU Providers
Integrators setting up dedicated servers or VM servers
Q & A