‘Selfie’ Marketing: Using Social Media to Show Your Best Side
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• The Selfie Culture• What Selfie Culture Says About Today’s
Consumer• What You Can Learn from the Selfie
Phenomenon• Ways to Show Your Best Side Using Social• Valuable Links • Q&A
Agenda
The Selfie Culture
A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.
selfie: Selfie Culture
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54% percent of Internet users have posted original photos online*.
*Pew Internet & American Life ProjectSource: Huffington Post
There are nearly 62 million tagged selfie photos on Instagram
Selfie Stats
“The desire to take, post and get ‘Likes’ on selfies goes back to a biological behavior all humans are wired for. – Dr. Pamela Rutledge, psychologist
Selfie Psychology
What Selfie Culture Says About Today’s Consumer
A Craving for Visual Social Media
A Serious Case of FOMO
Cure FOMO With TAR/TAP!
All About the ‘Now’
The Need to Engage Is Real
What You Can Learn from the Selfie Phenomenon
Trends Revealed
Apply This Trend to Your Marketing Efforts
Ways to Show Your Best Side Using Social
Location
Display Location with FRVideo
Amenities 1. Washer/Dryer In Unit 2. Washer/Dryer Hookups 3. Air Conditioning 4. Furnished Available 5. Patio or Balcony 6. Hardwood Floors 7. Dishwasher 8. Walk-in Closets 9. Fireplace 10. Wireless Internet Access
Highlight Amenities with FRVideo
Highlight Amenities with Vine
Highlight Amenities Using Instagram
Highlight Amenities Using Facebook
Put Stellar Ratings on Blast!
Admins can respond to Facebook reviews with
ease!
Promote Customer Service
Recognize Team Accomplishments
Surprise Awesome Residents
Valuable Links
• Blog post: 5 Ways to Make Your Brand Lovablehttp://bit.ly/FRMSLovableBrand
• Blog post: Top 10 Most-Searched Amenitieshttp://bit.ly/Top10MostSearchedAmenities
• New App: The all new ForRent.com® Mobile App! Apple: Bit.ly/FRCapple Android: Bit.ly/FRCandroid
Valuable Links
Q&A
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Photo and Statistics Credit
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