TOMASZ NIEZGODZKISelf-presentation
CORPORATE SOCIAL RESPONSIBILITY
CSR
Agenda
Definition of Corporate Social Responsibility
Reason for and against introducing CSR in a company
Components of CSR Different strategies towards CSR Business responsibilities of 21st
century
Definition
The continuing, voluntary commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large
CSR? You do it wrong!
Why CSR?
Consumers & Investors: Growing expectation for organizations to behave responsibly
Consumer awareness: ‘Green’ and ‘Ethical’ consumerism
Legislation: Sustainability, Codes of Practice
Globalization: Adoption of ‘Best Practice’, Consumer & Legal Acceptance
THE MOST IMPORTANT REASON
Corporate Social Responsibility…
ADDS VALUE
Business Advantages
Addresses social issues business caused and allows business to be part of the solution
Build brand loyalty, reputation and attractiveness
New markets, products, services Better internal and external
relationships More freedom of operation: reduce
government, public, NGO intervention
Why not CSR?
May take management focus away from core business activity
May appear cosmetic – without genuine social benefit
May make organization more vulnerable to revelation of bad / unethical business practice
Business is not equipped to handle social activities
Limits the ability to compete in a global marketplace
Restricts the free market goal of profit maximization
4 social responsibilities
Responsibility Society Expectations
Explanation
Economic Required Be profitable. Maximize sales, minimize costs, etc.
Legal Required Obey laws and regulations.
Ethical Expected Do what is right, fair and just
Philanthropic Expected / Desired
Be a good corporate citizen
INDISPENSABILITY
Social responsibility strategies
Possible strategies of a company based on it’s tendency to be socially responsible or responsive
Do nothing Do much
Reaction Defense Accommodation
Proaction
Business Responsibilities in the 21st Century Demonstrate a commitment to society’s values and
contribute to society’s social, environmental, and economic goals through action.
Insulate society from the negative impacts of company operations, products and services.
Share benefits of company activities with key stakeholders as well as with shareholders.
Demonstrate that the company can make more money by doing the right thing.
Summary
CSR – ethical actions aiming to improve the quality of life of the whole society
Implementing it may be beneficial also from the financial point of view…
… but may not Companies must think about 4 aspects of
their social responsibility: economic, legal, ethical and philanthropic
There are different attitudes towards social responsibility – more responsive and more responsible
THANK YOU FOR YOUR ATTENTION
Any questions?