SEGMENTATION
• GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN
POPULATION.
• PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS,
INNOVATORS AND INFLUENCERS.
• DEMOGRAPHIC SEGMENTATION- HIGH INCOME
POPULATION.
• BEHAVORIAL SEGMENTATION- BRAND LOYAL POPULATION.
TARGETING
• HIGHLY QUALIFIED PROFESSIONALS
• FAMILY ORIENTED MEN AND WOMEN
• MIDDLE AGED CONSUMERS WHO CARE ABOUT SAFETY
AND CONVENIENCE
BUZZ MARKETING- INSTAGRAM
REAL TIME MARKETING - TWITTER
EXPERIENTIAL MARKETING-PINTEREST
LOCATION BASED MARKETING- MOBILE APP
INTERACTIVE MARKETING – GOOGLE+