Seeing Is BelievingUsing Visual Content in Social Media Marketing
June 1, 2012
About Me
About Me
GEEK ALE
RT!!
Today We’ll Cover …• Overview• Flickr• Pinterest• Instagram• Foodspotting• Awesome Examples• Q&A
Social Media Review
Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Can help reach journalists/media• Empowers fans to be viral ambassadors
for your brand
Source: Social Media for Tourism Pros
Start a Flickr Group
If you agree to these rules, you can join the group
Only post pictures to this group for which you own the original copyright or are in the public domain.
All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.
Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
Develop Group Rules
Facebook Weekly Features
Facebook Advertising
Blog Content – Photo Posts & Slideshows
Create Custom Google Maps
Use in Print Publications
Use in Internal Documents
Colorado River TrailPhoto Contest
1. Build photography
inventory
2. Increase awareness
3. Increase fan/ follower
engagement
4. Build fan/follower-
base on social media
channels
Goals
Soul_Smiling
Process
1. Join Flickr group; register, agree to terms; upload photos2. Tag photos with “CRTContest12”3. Judges selected top 10
4. Public voting
• 95 contest entries• 5% avg. increase in Fans/followers on Facebook, Twitter, and Flickr• 553% avg. increase in Facebook and Twitter activity (likes and comments)• 69,400 % increase in inbound traffic to the photo contest web page• Time on site ranged from :33 seconds pre-contest to 6:45 during peak voting
Results:
Photo: watsoninelgin
Lessons Learned
1. Keep it simple
2. Keep it short
3. Fish where the fish are
4. Promote, promote,
promote
5. Know IT limitations
Cool Flickr Ideas
Flickr Places –flickr.com/places
Maps
Photos
GroupsPhotographers
Import KML File URL
Create Custom Google Map
You May Have Seen This
But Have You Seen This?
Pinterest Positives
• Traffic, traffic and more traffic– Pinterest has grown 4000% in the last 6 months
• It has SEO secret sauce– Each photo pinned can be linked back to a specific
product or more information on your website or blog
• Incredible engagement– Average user spends 88.3 minutes on Pinterest
• Cross promote with other social media channels• So easy to use
Pinterest Bookmarklet
Pinteresting Possibilities• Use Pinterest as a focus group– Look at what your followers are pinning. They
volunteer information on their interest, dreams, and passions.
• Generate leads– Link to landing pages that contain forms for
downloading content you want them to have (visitor guides, calendars, PDF documents, etc.)
• See what’s been pinned from your website or blog http://pinterest.com/source/AddYourURLHere
Photo: andyarthur on Flickr
Pinteresting Pitfalls• Remember Napster?– Some consider Pinterest to be an enabler of illegal
activity.• Possible copyright infringement– Almost all Pinterest images posted by users were copied
from other websites without permission.– Pinterest just released “NoPin” code that allows content
owners to keep their photos from being pinned.– Flickr added “attributed sharing”– Others see it the same way as Xerox, VCRs, or DVRs.
• Pinterest shifts accountability to the user
Cool Pinterest Ideas
Ultimate Austin PinTrip• Pinterest contest
partnership between Four Seasons Hotel and Austin CVB– 63 submissions– 1,272 views of the
contest page
• Four Seasons has seen:– 289 new fans –
compared to 115 in April of 2012 (increase of 151%)
– 20% increase in people “talking about us” over April 2012
Pinterest Contest Board (http://pinterest.com/hmaust/pinterest-contests)
Apply Instagram Filters
From this …
… to this!
Cool Instagram Ideas
Experience Grand Rapids Instagram Contest
Experience Grand Rapids Finalists
Statigram Web Viewer
Using Foodspotting
Spot your own food Search for food nearby you
Cool Foodspotting Ideas
Foodspotting Guides
Visit Indiana’s Super 46
Resources
• CVBs on Pinterest (May update) http://annehornyak.com/2012/05/29/cvbs-on-pinterest-may-update/
• Engaging Foods via FoodSpotting http://travel2dot0.com/destinationmarketing/engaging-destination-foodies-via-foodspotting/
• 5 Questions: Joe Vargo on Pinterest (ExpCols) http://travel2dot0.com/marketing/5-questions-joe-vargo-pinterest/
Questions?
Old School:• Phone – 512.473.3513• E-mail – [email protected]
New School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – facebook.com/ColoradoRiverTrail• Flickr – flickr.com/groups/ColoradoRiverTrail • Foursquare – foursquare.com/coloradorivertr• Delicious – delicious.com/pagetx• Slideshare – slideshare.net/pagetx
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