Seductive Design
@andybudd@clearleft
Seductive Design
@andybudd@clearleft
“The Graduate”
“Casanova”
Original Sin
Seductive Design
http://www.flickr.com/photos/richardmscott/
Seductive Interfaces
The Fine Art of User Seduction
Stage 1: The Approach
Create an immediate reaction
The Halo Effect
Unboxing your iPod
Looks count
Status and SecurityAttractiveness boosters
Get a gimmick
Pick up lines
Be a little mysterious
What is beautiful is good
Which site would you buy a used car from?
Make a good first impression
And be easy to get along with
Trust indicators
Differentiate
Have a gimmick
It makes people think you’re interesting
Be friendly and personable
Generate interest through curiosity
and through playful disclosure
A good date starts with a good first impression
Stage 2: Rapport
Shared interests and values
Familiarity breeds attractiveness
Get in with his/her friends
Liking
Don’t be needy
Attitude similarity effect
Testimonials
Testimonials
Testimonials
Testimonials
Show how popular you are
Virb do this well
Virb do this well
Common interests
Not fun doing it on your own
Make it easy to invite friends
Stage 3: Desire
Be funny
Flirting and Playfulness
Be cheeky
Seductive language
Give a hint of more to come
But then play hard to get
Be a little mysterious
And know when to make the move
Generate interest through curiosity
Sexy interfaces
Sexy interfaces
Frivolous
Carousels
Get a personality
Cheeky
Fun(ctional)
Dopplr toys
Fun and games
Poking
Seductive language
Be a little mysterious
and play hard to get
Limiting supply can drive desire
Stage 4: Commitment
Proximity
Praise
Don’t be afraid to admit your mistakes
Social exchange theory
Attachment
Rubin Scale
Liking Indicators
1. I feel that Andy is a very stable person.
2. I have confidence in Andy’s opinions.
3. Most people would react very favourably to Andy after a brief acquaintance.
Liking Indicators
1. I feel that flickr is a very stable person.
2. I have confidence in flickr’s opinions.
3. Most people would react very favourably to flickr after a brief acquaintance.
Liking Indicators
Love Indicators
1. I feel strong feelings of possessiveness towards Andy.
2. I find it easy to ignore Andy’s faults.
3. It would be hard for me to get along without Andy.
Love Indicators
1. I feel strong feelings of possessiveness towards Twitter.
2. I find it easy to ignore Twiter’s faults.
3. It would be hard for me to get along without Twitter.
Love Indicators
Find reasons to (legitimately) get in touch
Rewards
Reasons to enguage
Unlocking new abilities
Amazon knows my taste in books
LastFM knows my taste in music
Interfaces that grow with you
Interfaces that grow with you
Help people become experts
Admit your mistakes
Fail Whale
@andybudd@clearleft
So where are the web examples?
Recommended
