Agricultural Sector AnalysisOf India
BY :- ARUNA
ANUSHAANTO
Agriculture in IndiaLargest and one of the most
Prominent sector in economy.Agriculture and Forestry, Logging,
Fishing accounted for 16.6% of the GDP in 2007.
Employs 60% of India’s population.Accounts for 8.56% of India’s
exports.About 43% of India's geographical
area is used for agricultural activityDecline of its share in the GDP.Monsoons play a critical role in
agriculture.
• India is the second largest exporter of farm products
• Largest producer in the world of milk, cashew nuts, coconuts, tea, ginger, turmeric and black pepper
• Second largest producer of wheat, rice and sugar• Third largest producer of tobacco• Accounts for the 10% of the world fruit
production with first rank in the production of Banana and sapota
• Punjab is called as the “Indian Bread basket” or “Granary of India”
14% of Indian Cotton 20% of Indian Wheat 9% of Indian Rice
Agricultural Movements Green Revolution
After independence, govt. took steps to increase the food production.
Yields per unit area of all crops grew since 1950.
In 1970s saw a huge increase in India’s wheat production.
Reasons were improvement in irrigation, technology, application of modern agricultural practices and provision of agricultural credit and subsidies.
M.S. Swami Nathan is considered as the architect of the Green Revolution.
Agricultural Movements (contd.)It was the name of a rural development
programmeStarted by National Dairy Development Board
(NDDB) in 1970.Objective was creating a nation wide milk grid.Movement followed the Green Revolution and
alleviating poverty and famine levels.India became the largest producer of milk and
milk products.Hence, also known as White Revolution of
India.
Operation Flood
Products:-
1. Fruits, Vegetables and their products2. Meat and Meat Products 3. Poultry and Poultry Products4. Dairy Products5. Honey, Jaggery and Sugar Products6. Cocoa and its Products, chocolates of all kinds7. Alcoholic and Non Alcoholic Beverages8. Cereal and Cereal products9. Groundnuts, Peanuts and Walnuts10. Pickles, Papads and Chutneys11. Floriculture and Floriculture Products12. Herbal and Medicinal Plants
Products Produced
PRODUCTION Commodity Output per
acreNational average
0.29
Sugarcane 26.15
Potato 6.32
Wheat 0.84
Rice 0.70
Corn 0.64
Groundnut 0.37
Soya bean 0.32
Agriculture sector in Montenegro
Strengths:- “India lives in villages and villagers live by agriculture.” Favorable and various agro - climate conditions Availability of land, water, and air Big idle area of arable agricultural land Existence of a large number of Indian products with export potential. Market existence – local and foreign Stable currency of country. Availability of the huge Work force. Traditional pursuit with agriculture in some areas and also optimum
utilization of technological advancements. Govt waivers ,subsidies and tax relaxations.Largest crop area with various soil types (46 out of
total 60 soil types )
SWOT ANALYSIS
Agriculture sector in Montenegro
Weakness:-Technological advancement in competitor countries.Small sizes of agricultural holdings and with poor farmersPoor infrastructure Insufficient manufacturing capacities and finalization of productLong standing shut from international market Insufficient professional education of agriculturists.Produce do not meet International standardsComplicated approach to credit giving and lendingExistence of middle level brokers who do unjust unfair practicesUndefined marketing strategyLack of a good organized market.Dependence on monsoons
o Many Intermediaries who increase cost but do not add any value
o Laws that stifle private investment
SWOT ANALYSIS
Agriculture sector in Montenegro
Opportunities Joining together agriculture and tourism;Standardization with WTO ; Initiating production specialization of some authentic products;Attract foreign investments in agricultural sector.More foreign markets developing.Still untapped markets in European countriesContract farmingSupply chain ManagementInformation technology aid to growthCreating awareness among cultivators
Literacy about banking and transactionsAbout selection of FertilizersModern agricultural pratices
SWOT ANALYSIS
Agriculture sector in Montenegro
ThreatsGlobal meltdown and decrease in purchasing
power of the peopleCheaper and better quality products being
produced and offered by competitors.Urbanization and people going for other job as
source of incomeReducing water levelDepletion of forestsEmergence of SEZs on rich cultivable landsGlobalization – Increasing competitionClimatic changes
SWOT ANALYSIS
2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
2007-08
10169
13828
14184
16982
18146
21150
24384
Value Rs. Crs.
Growth in Exports
Export of APEDA Monitored Products
YEAR : 2006-07
Value in Rs 21,150.43 Crores
Floriculture & Seeds4%
Fruits and Veg-etables
11%Processed Fruits &
Vegetables12%
Animal Products19%Other Processed Foods
18%
Non Basmati Rice20%
Basmati Rice13%
Wheat & Other Cereals3%
Source – CMI Social Research Centre - 2008
Export Potential
Contd…
Source – CMI Social Research Centre - 2008
Export Potential
Agricultural Sector: Socio- Economic environment
24
70% of population are in rural areas
Agriculture: main source of livelihood for 60% of population
Contributes about 20% to GDP
Essential role in national food security
0% 20% 40% 60% 80% 100%
KerPunWBTN
HarGuj
AssMahKarUttn
All IndiaAP
OrisRajUP
JhaMP
ChhBih
Labor Employed in Agriculture, %
▫Occupied almost 43% of India's geographical area
ECONOMIC ENVIRONMENT
25
• Sector status in India▫ Means of living for almost 60% of the employed
class in India▫ Acquired 18% of India's GDP
• Huge investment made for Irrigation facilities etc. in 11th five year plan
• Introduction of de-regulation in agriculture sector▫ Opens competition for agriculture products▫ Removal of unnecessary restrictions —
movement, stocking, and so on.. ▫ Good price to farmer ▫ Substantial technology growth in coming years
TECHNOLOGICAL ENVIRONMENT
26
Strawberry harvesting robot Hortibot robot for weeding
MAJOR MARKET PLAYERS IN VARIOUS ITEMS
DAIRY PRODUCTS:-AMULCOFFEE:- NESTLECHOCOLATE:- CADBURYTEA:- HULHONEY:- DABUR
GROWTH POTENTIAL Indian agriculture has made rapid strides from food shortages and imports
to self-sufficiency and exports. It has moved from subsistence farming to intensive and technology led
cultivation. There are as 39 plan schemes promoting private investment in domestic
trading, post harvest management, exports, quality management and support initiatives for capacity building, food safety and improving market information
The strategy proposed by the XI Plan by govt of India for growth of agriculture:-
(a) Bringing more area under irrigation
(b) Better management of water resources by including rainwater harvesting and watershed development and land resources by reclaiming degraded land
(c) Diversification into high value crop agriculture
(d) Diversification into animal husbandry and fishery
References• http://www.ibef.org/artdispview.aspx?
art_id=21985&cat_id=128&in=1• http://manishmarwah.name/agri_approach.html• http://www.rediff.com/money/2004/may/
03spec.htm• http://en.wikipedia.org/wiki/Agriculture_in_India• http://www.iloveindia.com/economy-of-india/
agriculture-india.html• http://www.indianmba.com/Faculty_Column/
FC703/fc703.html