Secret Meals for Hungry Children Awareness
Campaign
Goals of Campaign
Increase number of Facebook followers to 50
Increase Twitter followers to 50
Increase awareness among target publics
Raise enough funds for at least one hungry child
Internal Target Public
Alabama Credit Union Employees
Alabama Credit Union Management
Secret Meals Volunteers
External Target Publics
Secret Meals clients
School children
Parents
Teachers
External Target Publics
Food bank affiliates
Food bank of North Alabama
West Alabama food bank
Bay area food bank
Regional media outlets
Donor, sponsors, friends
The University of Alabama community
Social Media Campaign
Innisfree Awareness Event
Evaluation
Social Media Campaign
Why social media was needed
Facebook Posts
Twitter Posts
Why we chose an awareness campaign
What we did
Promotional pieces
Innisfree Awareness Event
Made at least 500 impressions
Raised enough to feed one child for an entire year
Displayed promotional pieces around entrance and outside of bar
Provided stickers with links to social media outlets
InnisfreeEvent
Facebook Evaluation
Facebook Evaluation
Facebook Evaluation
10 post “likes”
9 post shares
3,593 post views
Twitter Evaluation
Gained 35 followers, total of 53
7 @mentions
9 retweets
Twitter Evaluation
Influence: 26.2
Popularity: 20
Klout Score: 18
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