Welcome to Second Life
A glimpse into a digital world
Meet Ethereal Tigerfish
Who she is…
An avatar existing in Second Life
Wait I’m confused…
Avatar? Second Life?• An avatar is a digital character. In Second Life
your avatar’s possibilities are endless.
Second Life
• Linden Labs• 1999• Digital world that exists in real time• Avatars like Ethereal engage in many different
activities…
How Ethereal and the other avatars spend their days:
The Allure of Second Life
• Escape• Networking• Commerce• Distance Learning• “Change Your Look”• “Love Your Life”
People Behind the Avatars
• Avatars spend about 100 minutes in Second Life each time they log in.
• Over 1000 text messages are sent every second by users logged in at a given moment.
What Defines $uccess?
Impact of a digital world…
What this means for the world of Communications….
Changing the way we:• Network• Shop• Conference Call• Meet friends and spouses• Socialize• Have hobbies
Will there be:• False identities?• Loss of social skills?• Disenchantment with reality?• A change in the role of marketers?• A changing face for businesses?• How will it affect education and the student experience?
Will you have a Second Life…
or will you just have one?