Lucely Tigse
Nanki Saant
August 21th, 2014
Amazon essence
Shuar Nation
170,000 inhabitant
s
Secha (beatiful)
My mother
First earrings I made
Necklace
Local seeds: etse, jaboncillo
Sterling silver chain
All hand made
EarringsSterling silver piece
Old shaman crown feathers. toucan
All handmade
Ring
Sterling silver ring
Natural seeds:Etse, avoid evil eye or atracting good luck
All handmade
Bracelet
Sterling silver chain
Natural seeds
All hand made
Last designs
Sterling silver pieces
Old shaman crown feathers, toucan
GLOBAL FAIR TRADE MARKET
22% expected growth
$1.1 billions
$6.4 billio
ns
2004 2012
COMPETITIVE ADVANTAGE
Key partnerships
Local suppliers
High-end materials
Family techniques
Able to translate
Supplier
Designing, adding value
Manufacturing
Marketing
Selling
Customer
• Quality control
Supplying
Local suppliers
• Advertising• Mailing• Social Networks
Marketing
Retailers
Retailers
SECHA’S TEAM
• Nanki Saant, General manager & designer
• Lucely tigse, Designer• Marlene Isama Marketing• Marybel Santellán Financial issues
To join us:• Trained indigenous
women
MARKET RESPONSE
3 months 1204 Visitors
INVESTMENT
Jewelry Lab $12,000
Materials $ 6,000
Training $ 8,000
Marketing $ 5,000
TOTAL $31,000
2014 2015 2016 2017
Revenues 49650 265100 762500 1410000
Gross Profit 44010 238590 686250 1269000
Net Profit 7285 214010 635611 1183364
$ 100,000
$ 300,000
$ 500,000
$ 700,000
$ 900,000
$ 1,100,000
$ 1,300,000
$ 1,500,000
ANNUAL PROJECTIONS
Sold Units 514 2651 7625 14100
Average Price:$ 100.00
YUMINSAJRUME!!!
THANK YOU!!!
sechajewelry
@sechajewelry
www.sechajewelry.com
Timeline
Q2-2014• Social Networks• Web Site• First sales
Q3-2014• Investment• Jewelry Lab, Supplies• Start Training• First Women join us
GOOGLE ANALYTICS
Q2 2014
Q3 2014
Q4 2014
Q1 2015
Q2 2015
Q3 2015
Q4 2015
Q1 2016
Q2 2016
Q3 2016
Q4 2016
Q1 2017
Q2 2017
Q3 2017
Q4 2017
Rev-enues
3250 18400 28000 21000 37600 85500 121000 147500 182500 195000 237500 330000 370000 345000 365000
Gross Profit
2250 16560 25200 18900 33840 76950 108900 132750 164250 175500 213750 297000 333000 310500 328500
Net Profit
950 -14940 21275 14928.75
28620.7875
70481.038875
99979.4270587
5
122575.871376
488
151620.287369
408
162812.586610
456
198602.676511
008
278190.460117
989
314125.835900
947
288558.697528
594
303488.933634
276
$ (25,000)
$ 25,000
$ 75,000
$ 125,000
$ 175,000
$ 225,000
$ 275,000
$ 325,000
$ 375,000
QUARTER PROJECTIONSA
xis
Tit
le
Q2 2014
Q3 2014
Q4 2014
Q1 2015
Q2 2015
Q3 2015
Q4 2015
Q1 2016
Q2 2016
Q3 2016
Q4 2016
Q1 2017
Q2 2017
Q3 2017
Q4 2017
Revenues
3250 18400 28000 21000 37600 85500 121000
147500
182500
195000
237500
330000
370000
345000
365000
Gross Profit
2250 16560 25200 18900 33840 76950 108900
132750
164250
175500
213750
297000
333000
310500
328500
Net Profit
950 -14940
21275 14928.75
28620.7875
70481.0388
75
99979.42705875
122575.87137648
8
151620.28736940
8
162812.58661045
6
198602.67651100
8
278190.46011798
9
314125.83590094
7
288558.69752859
4
303488.93363427
6
$ (25,000) $ 25,000 $ 75,000
$ 125,000 $ 175,000 $ 225,000 $ 275,000 $ 325,000 $ 375,000
Quarters growth behaviorA
xis
Tit
le