Search Engine OptimizationThe Essentials to Boosting Your Search Engine Ranking
Robin Kelly@RobinKelly
The University of Texas at Tyler
Search Engine Optimization
We will cover:• UT Tyler SEO.• SEO Myths and Good Practices.• Landing Pages.• Using Google Analytics to Your Advantage.• Google Webmaster Tools.• Your Local Search.• Metadata.• Writing Good Content.• Using OU Campus.
How are we Doing it?
Why SEO?
SEO MythsLet’s Bust These Myths
SEO MythsLet’s Bust These Myths
Travel Back in TimeUse Your Analytics to Your Advantage
Organic SearchAnalytics
Landing PagesAre Your Pages Working in the Search Engines?
Keyword ReportUsing the Keyword Report
Google Webmaster ToolsMaking Improvements
Navigate to:Search Appearance
HTML Improvements
Google Webmaster ToolsMaking Improvements
Local SearchDon’t Forget!
In December, we used the report to edit our search to include keyword terms such as:* grades * transcripts * final grades *qualtrics * academic probation
Local Search
StructureBuilding SEO Friendly URLs
Site StructureGood Practices lead to GREAT SEO.
SEO on Your Pages<Meta Tags>
Is Metadata still important to SEO?
SEO on your Pages<Meta Description>
SEO on your Pages<Meta Title>
SEO on your PagesPage Content
Put your research to work!
SEO on Your Pages
Avoid 404 Errors
OR
OR
Using OU CampusUser Training
Creating a New Page
Using OU Campus
Portion of our “create new page” instructions in our OU Campus Online Training.
Using OU CampusTraining Users
Best PracticesPractice Makes Perfect
Best PracticesPractice Makes Perfect
QUESTIONS
Robin [email protected]
@RobinKelly
The University of Texas at Tyler
Search Engine OptimizationThe Essentials to Boosting Your Search Engine Ranking
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