Search Engine OptimizationNot Just for Nerds and Shysters
Brought to you by:
Matthew ShepherdDotdynamic Inc.
SEO
Ummm... change that 302 to a 301 permanent redirect in your .htaccess....k?
SEO
SEO
IS NOT
DEAD
SEM
Marketing
How (Google) Search Works
Matt Cutts of Google
https://www.youtube.com/watch?v=BNHR6IQJGZs
How a PageRank Works
How SEOs Used to Work
What Changed?
The Future of SEO
Wil Reynolds of SEER Interactive
Real Company S@*#
https://www.youtube.com/watch?v=nMADOLcArUs
The Future of SEO
http://rcs.seerinteractive.com/
Audit
Annie Cushing’s SEO Audit Checklist
http://bit.ly/audit-checklist
On Page
• Research your keywords (Adwords, Ubersuggest)
• Are they on the page?!
• Is this content actually useful to anyone....really?!!!
• Title and Meta Description. Get your message across in the search results.
On Page
Google Plus Authorship
Technical
Technical
• Learn how to spot and deal with duplicate content.
• You can load your site from www.mysite.com and www.mysite.com/index.php?
#FAIL
Technical
• .htaccess file, different types of redirect, including 301 and 302.
• Robots.txt it’s what tells search engines what they should and shouldn’t look at.
• Learn about canonical URLs
Analytics
• Do you know where your traffic is coming from?
• What keywords drive traffic?
• Are you measuring conversions?
• Google Analytics & Google Webmaster Tools!
Link Building
• Google wants you to earn links organically by creating fantastic content!
• Back in the real world we pitch content and promote ourselves.
• Modern link builders are masters of digital PR.
Resources
Sooooooooooooooo Many!
• http://www.seomoz.org/blog • http://www.seomoz.org/beginners-guide-to-seo • http://www.distilled.net/blog/ • http://www.seerinteractive.com/blog/ • http://www.quicksprout.com/the-advanced-guid
e-to-seo/
Thank You CreComm!
Matthew Shepherd
www.dotdynamic.ca
204-296-2562@MatShepSEO
Matthew ShepherdOnline Marketing Consultant
204-296-2562 @MatShepSEO
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