Welcome to the Get Web Smart Seminar
Search Advertising with Google AdWords
Introductions
My Name is… Kelsi Guidry, founder of MyWants and MediaWants.
Personal & Business Services Media & Marketing Services
Find Out More About My Companies at MyWantsInc.com | MediaWants.com
What is it? How Do I use It?
- Google Search Facts- Basic Concepts- Setting a Budget- Settings
- Campaigns- Ad Groups- Keywords- Ad Text
Google Search Facts• About 12.9 Billion Monthly
searches
• Position 1 gets 33% of traffic
• 6% traffic or 774M Click on ads
• Older Females tend to click on Ads more
Basic Concepts
• Keywords• CPC (Cost Per Click)• Auction• Quality Score• Rank• Search Results
Setting a Budget• Create a Budget
• Split into Daily Budget
• Typical Budget Maintenance Fees– $80 + 15%
• CPC based on second bidder amount
Campaign & Settings• Give a campaign name• Search & display only• Off partner networks • All devices• Location and Geo
Targeting• Language• Daily budget
– Said to be best at $10/day
• Manual budget• Time scheduling
Creating and Maintaining Ad Groups
• 1 to 100’s of Ad Groups
• 1 Ad Group per product is best
• Default Max CPC should be $0.01
• Max CPC within keywords, $1.00 Ex
Keywords and AdText
• Keywords based on single product ad group
• 50 max keywords• Run 2 Ad, split testing
– Always trying to beat best ad
• Keyword in heading, description and display url
• Benefit, call to action in description, phone #
Google AdWords Conclusion
• Great tool to reach target audience
• Customers actively searching for related content
• Any budget range• ONLY pay when ad clicked
• Any Questions?
The End!Keep in Touch!
Kelsi Guidry
www.LetsGetWebSmart.com
Feel free to connect with me on LinkedInLinkedin.com/in/kelsiguidry/