Seal the Deal with Your Pre-listing Package
Jackie Ellis
Jackie Ellis
The Jackie Ellis Team - Mega Agent
Keller Williams Boynton Beach
Keller Williams Boca RatonOperating Principal (two Market Centers)
FAMILY REUNION
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What is
a
model?
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Foundational Model
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- Tony Robbins
“To me, modeling is the pathway to
excellence… the movers and shakers
of the world are often the professional
modelers—people who have mastered
the art of learning everything they can
by following other people’s experience
rather than their own.”
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The Power of Prelisting Packages
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• Opens communication • Increases confidence• Provides data or documents they need to gather
in advance• Saves time • Lets C and S DISC profiles dig into data on their
own time• Prepares for the consultation
What a Prelisting Package Does
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The Power of a Prelisting Package
• Create and Maintain It
• Fill It
• Deliver It
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• Marketing Materials
• Seller Homework
• Involves the seller
Create It and Maintain It
90% One-time Preparation10%
Custom
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Fill It
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Fill It
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Seller Homework• Documents they need to complete• Facts they need to review• Things you need to know from them
Question: What does it mean to you if the seller
completes the homework?
Fill It
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1. Sample sales contract2. Explanation of listing process3. Seller new sheet4. Importance of accurate pricing5. Pricing misconceptions6. Myths about why homes sell7. Pricing and/or staging your home DVDs8. Value of inspections, appraisals, and warranties9. Sample inspection report10. Preparing your home for sale checklist
Prelisting Package Contents
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KW eEdge myMarketing
Where to Get Content
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• ASAP (24–72 hours)
• You, a teammate, or a messenger
• At their workplace, have someone sign for it
Top agents report a dramatic decrease in time
getting the listing with a prelisting package.
Deliver It
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• Speed
• Scripting
• Follow-up (if not home)
Prelisting Package Wrap-up
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