How Customer Centred Design helps O2 create better products & services

SDN conference 20 Nov 13

Markus HohlHead of Customer Centred DesignO2 (Telefonica UK)

Why

Customer Centred Design at O2

How What works

•O2 Experience guidelines

•New (design) process

•Solid governance

•Tools & training

•More Fans

•Better ROI

•New markets

1. Faster to market2. Ease of use & adoption

3. Cost savings

4. Customer centric culture

Markus Hohl Head of Customer Centred Design, O2 (Telefonica UK)