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Nic Wolfs
Background • C&A (fashion chain) in the Netherlands, Germany and the USA
• Director of the leading Dutch department store the Bijenkorf in Amsterdam
• CEO of Perry Sport (a prestigious Dutch sports retail chain ).
• Director of a Franco-Dutch trading company with operations in French-speaking West Africa
(Gabon, Cameroon, Togo, Benin Ivory Coast and Senegal).
• Since 1988 active in the shopping center development industry in several European countries (The Netherlands, Belgium, England, Baltic States, Poland, Czech Republic, Slovakia and Romania)
CEO Wolfs Retail Consultants and Managing Partner Is2 Consultancy
Websites; www. wolfsrc.com / www.is2consultancy.com
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European consumer Trends
Maintain a true dialogue with consumers via their preferred channels
and technologies
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European consumer Trends
The Health and Wellbeing of Consumers. They Focus on Quality of Life
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European consumer Trends
1. Buying convenience. 2. Consumption as a route to progress. 3. Influencers: more like us. 4. Let’s share: the rise of lightweight living. 5. Malls and shopping centers in community mode.
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European consumer Trends
6. Millenials change. 7. Privacy matters. 8. Shopping the world. 9. Virtual to real and back. 10. Wired and well: connected health.
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European consumer Trends
“The most important thing is, we have
extraordinary respect for customers. We think
people live busy lives and the world’s pretty
complicated. So we wanna simplify things”.
Ron Johnson, Former Apple Retail head
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Developments
Stakeholders
Consumer
Owners
Tenants
Associations
Local authorities
Area management
(Rental) Management
Additional
Economy and location
Economy
Retail market
Consumer characteristics
Catchment area
Traffic
Consumer spendings
Omni-channel
Competition
Area developments
Additional
Consumer Tenants
Shopping Center Scan A way to beter performance
Roadmap
1. Intake
2. Desk research
3. Commercial scan
4. Asset scan
5. Financial scan
6. Technical scan
7. Interviews
8. Customer survey
9. Architectural view
10. Report and recommendations
Optional
Market research
Marketing research
Implementation plan
Due Diligence
Consultancy
Management support
Added value
Clear identity/ profile
Quality tenants (mix) Rental areas
Customer satisfaction
Public areas Marketing & Communication
Shopping centre / asset management
Durability/ sustainability
Financials Ownership
Research model
Owner (s)
> 400 focus points
Financial scan
Ass
et
scan
Tech
nic
al s
can
Commercial scan