About us
APG “Museum Night” is a non-governmental, non-profit organization which gathers young people involved in different areas such as culture management, art, science, marketing, public relations, design etc.
It was founded with aim to affirm universal and unjustly neglected social values through the creative initiatives.
Objective
To interest, inform and include the whole society in the
significance of the science and technology for our existence
Concept
At the previous Festivals, the most popular programs were:
§ Cook with our Chemists§ Why Fly?§ Blame it on Curves§ The Secret of Alchemists
§ Psychology of Music§ Why the Sex is Funny? § Journey to the Center of the Earth§ We Want the Beauty and the Health
A. Einstein: “As Simple As Possible, But Not Simpler”
How it started?
Science Festival 2007 in numbers
1 location (800 m2) 2 days 38 events: 18 science exhibitions, 16
lectures, 3 science shows, 1 workshop
120 science explainers 12 institutions as partners 8.000 visitors
Science Festival 2008 in numbers
§ 1 location (2.400 m2)§ 3 days§ 62 events: 21 science exhibitions,
24 lectures, 14 science shows, 3 workshops
§ 170 science explainers§ 18 science institutions as partners§ 15.000 visitors
Programming and Selection
Public callSuggestions from partner institutions
Invitations from other countries
Defining target groups
Program Board makes the selection
Partners
Museum of Science and Technology ๏ Institute of Physics ๏ Institute of Molecular Genetics and Genetic Engineering ๏ Institute for Multidisciplinary Studies ๏ Vinca Institute ๏ National Forensic Center ๏ Laboratory for Experimental Psychology ๏ Biological Research Institute ‘Siniša Stankovic’ ๏ Astronomical Society ‘Rudjer Boškovic’ ๏ Faculty of Chemistry ๏ Faculty of Biology ๏ Botanical garden ‘Jevremovac’ ๏ Faculty of Physics, Historical Museum of Yugoslavia ๏ Faculty of Agriculture ๏ Faculty of Mining and Geology and others.
PR and advertising strategy
The Science Festival 2008 was covered by more than 60 electronic and print media.
§ Six weeks long PR campaign§ Advertising in about 20 monthly, weekly and daily
publications§ Indoor and outdoor advertising§ Radio advertising§ 25,000 free copies of printed Festival program bulletin § Web page www.festivalnauke.org§ Interactive promotional stand in the centre of
Belgrade§ Posters and bulletins in every elementary and high
school, vocational school and faculty in Serbia.
“Serbia has a future” “Intelligence strikes back” “The formula for long queues is
invented” “Magic of the brand new EXIT” “DNA code to take away” “A class to dream of!” “Visitors in a skin of the
scientists”
Plans for 2009
2 locations, 4.000 m2
More international speakers More integration of art and
science Science Film Festival