Scaling Content Marketing With Social Selling:Your Voice, Multiplied By 100February 2014
www.rallyverse.com@rallyverse
Amplifying the reach and impact of your content marketing isn’t easy.
Yes, you’ve amassed a community across multiple networks (and you probably paid to amass them ), and you connect with them regularly.
But how do you amplify your message and your impact beyond your current borders?
(Without just spending more media dollars?)
There’s a way.
A way that taps into resources that you already have.
And does so in a way that benefits your brand – and your employees.
Social Selling
With the right tools, you can put brand-approved content in the hands of your employees.
And turn them all into advocates.
Instead of a single voice from marketing broadcasting your brand’s message…
…You get hundreds of brand ambassadors, all tuned to your marketing objectives and goals.
It turns your colleagues and coworkers into force multipliers.
And amplifies your marketing message.
Why should your colleagues play along?
What’s in it for them?
Lots.
(And this is the best part.)
The Feel-Good Reason:
Everyone likes showing some school spirit and being proud of where they work.
The Selfish Reason:
Everyone wants to look good on social media – especially in front of clients, partners, and even their next employer, and they’re happy to let you help them.
Either way, it’s a win-win.
So how do you make it work?
It takes three main elements.
(Don’t worry, Rallyverse can help.)
1Create and Aggregate Great Brand Content
You need an easy way to curate and create the right content for your brand.
And then aggregate that content for distribution.
Use Rallyverse to select, edit and package content:
When you collect and package your content, you can be sure to add brand friendly messages as well as images and hashtags.
And you can make sure it’s connected to your broader strategy and themes.
2Simple Tools For Sharing
If social media isn’t your job, then you probably don’t have a ton of time to find, edit and publish great content.
You need one-touch tools that work from your email or mobile.
Deliver ready-made posts in email or via mobile…
…and make it easy to share across multiple social networks
While you should provide draft messages for your team to share, there’s nothing wrong with them adding their own voice and POV (provided they represent the brand appropriately).
3Measure Results
After you’ve activated your team, you need to keep score on how your messages are shared.
Measure engagement on all your messages
Share leaderboards to motivate your team (a little competitiveness never hurt).
And dig deep to see what topics and messages resonate most.
Seem complicated? It isn’t.
Not with the right tools.
Don’t worry:
Rallyverse can help .
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