Saul Colt, Head of Magic – Saul!Yorkville Media Centre - July20th, 2010
Clever Presentation Title!
How to earn serious
Word of MouthWith little or no budget
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I was told to remove the first two slides because they were
unnecessary.
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…but that is going to make the third slide harder to
understand…but here goes.
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….and I LOVE women!
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So why am I here today?
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To explain “How to earn serious
Word of Mouth AttentionWith little or no budget”
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Lessons from Dick Shawn.
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And that is how you too can get on a Digital Board in Times
Square!
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There are a lot of ways to create WOM with no
budget….
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Live the life of your customers. Fight for what they care about
and be an advocate for their voice..
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…and if that ain’t your thing you could always
just do interesting things.
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Do interesting things.
(With Barter)
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Do interesting things.(With Dead Inventory)
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Do interesting things.
(With Emotions)
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Do interesting things.
(With Customers)
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Everything you do with or without a budget
should be about, and includeyour customers.
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Including your customers is the same as fighting for them.
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By promoting your customers you are forming a real
connection and with that connection you will empower your customers to talk about your company and indirectly
you have a highly passionate sales force!
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The more connected you are with your customers the better you will know what they want, like…
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…the more you will try to not disappoint them.
(with a WOM initiative that is a huge miss)
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Do Interesting Things
(by keeping your eyes open)
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Opportunities are literally everywhere!
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•Force people to ask questions? •Make them scratch their heads! •Try 100 things!•Its ok if no one shows up!
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These types of activities will help build your brand
and start lots of conversations, and when
it is all said and done those are the only things a competitor can’t steal!
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..so anyone remember that Times Square
Slide?
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And this is how you too can get on a Digital Board in Times
Square!
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So…in closing.
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1- Be like Upstack and take a stand on something yourcustomer base (and you) believe to create positive attention with a purpose.
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2- Barter (beg) like you area virgin on prom night
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3- Dead Inventory is called Dead for a reason.
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3-Everything you doshould be about, and
includeyour customers.
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4- Keep your eyes open for opportunities to use other people’s “stuff” to start
conversations.
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Lastly…(for real this time)
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LIVE THE 4 E’s
1.Execute
2.Extraordinary
3.Experiences
4.Everyday
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…and what exactly am I calling this new way to spread to messages to people with applying a
budget?
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The Aristocrats!
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Any Questions?Contact me!
@saulcolt
Cell - 416-219-3259
saulcolt
saulcolt