Contact
GRAPHIC DESIGNER & PHOTOGRAPHER
My Philosophy
It is frivolous to design for the sake of design,
to simply design for beauty and not meaning.
Good design is visually solving a problem and
communicating a message. It has the ability to
create awareness, has purpose and is functional.
True beauty is found in the depths of meaning of
good design. I will always believe that design in
it’s highest form has the power to create change.
w. sarahmariewebster.com
t. 905 516 5232
BRANDING & IDENTITY
Featured Project
STUDY WORK ABROAD CLIENT: NIAGARA COLLEGE CANADA
WEB & MOBILE DESIGN
Featured Project
THE ROYAL CONNAUGHTCLIENT: VALERY HOMES & SPALLACCI GROUP
PACKAGING DESIGN
Featured Project
WONDERSTRUCK CHOCOLATEPERSONAL PROJECT
EDITORIAL & LAYOUT
Featured Project
SALES BOOK DESIGNCLIENT: GREAT BLUE RESORTS
PHOTOGRAPHY
Featured Project
FASHION PHOTOGRAPHY PERSONAL PROJECT
BRANDING + IDENTITY
Logo Overview
Logo Variations
When used with the Be World Ready logo.Logo without tagline. Button use for small applications.
wordmarklogo
tagline
STUDY WORK ABROAD — 2014 CLIENT: NIAGARA COLLEGE CANADA
Brand Platform & Application
LOGO OVERVIEW
STUDY WORK ABROAD — 2014 CLIENT: NIAGARA COLLEGE CANADA
Brand Platform & Application
TYPOGRAPHY OVERVIEW
Typography Typography Applied
PRIMARY TYPEFACE
Trade Gothic Light
Trade Gothic Regular
Trade Gothic Bold No. 2
Trade Gothic Bold
Trade Gothic Condensed No. 18
Trade Gothic Bold Condensed No. 20
Trade Gothic Extended
Trade Gothic Bold Extended
SECONDARY TYPEFACE
Janson Text Roman
Janson Text Italic
Janson Text Bold
Janson Text Bold Italic Typographic Style shown in it’s application. Bold, Youthful, and Emotive.
A DEFINITIVE STYLE
The typographic style of the Study Work Abroad brand is one that draws from the need to communicate the message loudly during the industrial revolution period. Driven by form and function the typography platform visually portrays the brands image, tone and personality while meeting the demands of it’s workload. There was significant importance of being differentiated from a majority of the college’s material, in order to stand out and be noticed. The platform uses the variety of weights and style of trade gothic in an expressive, diverse, and engaging manner. The combination provides contrast and integration, a range of formality levels, and maximum flexibility and consistency. While always appearing fresh and thriving.
Photography Photography Applied
There are many opportunities to present images which express ideas, explain concepts, and support written communication. Our system calls for images that build our brand and reveal the character and value of becoming cultured through the study and work abroad program.
Any photography used must be engaging, bold and very authentic. Elements of photography such as colour and vibrancy, movement and blur, focus and perspectives are key in conveying the tone and personality of the brand.
While photography enables us to tell many stories, there are three over arching themes: the destination, individuality and connection.
Adventure, Diversity, Connected, Authentic, Leadership, Thriving, Vibrant, Dynamic, Happy
STUDY WORK ABROAD — 2014 CLIENT: NIAGARA COLLEGE CANADA
Brand Platform & Application
PHOTOGRAPHY OVERVIEW
Illustration Illustration Applied
The vespa is an iconic symbol for the brand. Symbolizing youth, adventure and access to another culture and experience. Growing from use in photography, to symbol in print and web, and integrating a real vespa in their promotional tours allowing students to become physically and personally connected to the brand.
Adventure, Diversity, Connected, Authentic, Leadership, Thriving, Vibrant, Dynamic, Happy
Illustrations are the final element in the brands imagery. They are to be used mainly within infographics on the web and large scale print never to be used in visual competition with photography. Iconic by nature and simple in style, illustrations become a clear and direct way to visually communicate the message.
STUDY WORK ABROAD — 2014 CLIENT: NIAGARA COLLEGE CANADA
Brand Platform & Application
ILLUSTRATION OVERVIEW
RAFT SUPPORTING NIAGARA’S YOUTH — 2014 CLIENT: THE RAFT
Identity & Application
LOGO OVERVIEW
wordmarksymbol
tagline
logo
CONCEPTS FINAL DESIGN
RESTARTSupporting Niagara’s Youth
RAFT SUPPORTING NIAGARA’S YOUTH — 2014 CLIENT: THE RAFT
Identity & Application
IDENTITY APPLICATION
SEPTEMBER 4 – SEPTEMBER 14
ORIENTATION CLIENT: NIAGARA COLLEGE
Event Identity & Application
LOGOCOLOUR PALETTEEMAIL PROMOWELCOME BROCHUREPROGRAM SESSION GUIDEPOSTERSMOBILE APP
EDITORIAL & LAYOUT
EDITORIAL & LAYOUT
EVOLUTION — 2013 CLIENT: EVELO BIKES
Editorial Design
MASTHEADLAYOUT DESIGNINFOGRAPHICS
CHERRY BEACH RESORT SALES BOOKCLIENT: GREAT BLUE RESORTS
2015 Sales Book
COPYWRITINGPHOTOGRAPHYLAYOUT DESIGN
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With her roots in Niagara Falls,Ontario
she quickly gained hometown recognition and has
since built a name for herself acrross southern Ontario
threesides .com | 23
niagara’s music scene
Sean Van Daele Photoshoot
Winter 2012Twenty Two dollarswww.threesides.com
feautures
23 37
23 Beth Moore Interview by Lexie Reed
Beautiful, Creative and Talented Folk Singer from St. Catherines.
37Who You Oughta’ Knowby Lisa Misener
Featuring the explosive start to the band Walk Off The Earth.
51Best Concerts of 2011by Mary Anne
Readers Reviews of the best Concerts in
the Niagara Region in 2011.
59 Hip Hop in the Fallsby Tucker Mcall
Niagara Fall’s draws in local hip hop artists at the Winter series.
37The Jazz Seriesby Betty Mcae
Following the local Jazz series as it makes way to Welland.
51Gotta Have ItBy Jim Chu
Jim Chu gives insight on latest gadgets.
niagara’s music scene
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“I write about what I know, and I do it as
honestly as I know how”— Beth Moore
“One thing that was unmistakeable, Beth Moore’s powerful and fiery vocals.”
threesides .com | 26
— Jim Chou
THREE SIDES EDITORIAL — 2012CLIENT: THREE SIDES NIAGARA’S MUSIC SCENE
Masthead Design & Layout Design
MASTHEADDOUBLE PAGE SPREADCOVERDIRECTORYSINGLE PAGE DESIGN
WEB + MOBILE APPLICATION
THE ROYAL CONNAUGHT — 2014 CLIENT: VALERY HOMES & SPALLACCI GROUP
Digital Design
WEBSITE DESIGN PHOTOGRAPHY STYLING COPY WRITING
SYNDICATE RESTAURANT WEBSITE— 2013 CLIENT: SYNDICATE RESTAURANT AND BREWERY
User Experience & Website Design
RESPONSIVE SINGLE PAGE WEBSITE
FASHION APP — 2013 CLIENT: THE PEN CENTRE MALL
Mobile Application Design & Local Testing
CONTENT CURATION DESIGN LAYOUTAPPLE STORE LAUNCH
PACKAGING
DANCE SERIES WINE PACKAGING— 2013 CLIENT: GERMANOTTA WINERY
Packaging Design Series
VQA STANDARDS
WONDERSTRUCK CHOCOLATE — 2014 PERSONAL PROJECT
Packaging
CHOCOLATE BOX & BAG
THE WILD HORSES — 2013 CLIENT: FINE TUNE BREWERY
Beer Label & Box Packaging
PHOTOGRAPHY
FASHION PHOTOGRAPHY
Portfolio Development
FASHION PHOTOGRAPHY
Portfolio Development
CONTEMPORARY PORTRAITS
EQUINE LIBERTY SHOOTCLIENT: ARKLOW ACRES
For Canvas & Fine Art Prints
CONTEMPORARY PORTRAITS