Transcript
Page 1: Sarah Marie Webster Design/Photography

Contact

GRAPHIC DESIGNER & PHOTOGRAPHER

My Philosophy

It is frivolous to design for the sake of design,

to simply design for beauty and not meaning.

Good design is visually solving a problem and

communicating a message. It has the ability to

create awareness, has purpose and is functional.

True beauty is found in the depths of meaning of

good design. I will always believe that design in

it’s highest form has the power to create change.

w. sarahmariewebster.com

e. [email protected]

t. 905 516 5232

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BRANDING & IDENTITY

Featured Project

STUDY WORK ABROAD CLIENT: NIAGARA COLLEGE CANADA

WEB & MOBILE DESIGN

Featured Project

THE ROYAL CONNAUGHTCLIENT: VALERY HOMES & SPALLACCI GROUP

PACKAGING DESIGN

Featured Project

WONDERSTRUCK CHOCOLATEPERSONAL PROJECT

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EDITORIAL & LAYOUT

Featured Project

SALES BOOK DESIGNCLIENT: GREAT BLUE RESORTS

PHOTOGRAPHY

Featured Project

FASHION PHOTOGRAPHY PERSONAL PROJECT

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BRANDING + IDENTITY

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Logo Overview

Logo Variations

When used with the Be World Ready logo.Logo without tagline. Button use for small applications.

wordmarklogo

tagline

STUDY WORK ABROAD — 2014 CLIENT: NIAGARA COLLEGE CANADA

Brand Platform & Application

LOGO OVERVIEW

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STUDY WORK ABROAD — 2014 CLIENT: NIAGARA COLLEGE CANADA

Brand Platform & Application

TYPOGRAPHY OVERVIEW

Typography Typography Applied

PRIMARY TYPEFACE

Trade Gothic Light

Trade Gothic Regular

Trade Gothic Bold No. 2

Trade Gothic Bold

Trade Gothic Condensed No. 18

Trade Gothic Bold Condensed No. 20

Trade Gothic Extended

Trade Gothic Bold Extended

SECONDARY TYPEFACE

Janson Text Roman

Janson Text Italic

Janson Text Bold

Janson Text Bold Italic Typographic Style shown in it’s application. Bold, Youthful, and Emotive.

A DEFINITIVE STYLE

The typographic style of the Study Work Abroad brand is one that draws from the need to communicate the message loudly during the industrial revolution period. Driven by form and function the typography platform visually portrays the brands image, tone and personality while meeting the demands of it’s workload. There was significant importance of being differentiated from a majority of the college’s material, in order to stand out and be noticed. The platform uses the variety of weights and style of trade gothic in an expressive, diverse, and engaging manner. The combination provides contrast and integration, a range of formality levels, and maximum flexibility and consistency. While always appearing fresh and thriving.

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Photography Photography Applied

There are many opportunities to present images which express ideas, explain concepts, and support written communication. Our system calls for images that build our brand and reveal the character and value of becoming cultured through the study and work abroad program.

Any photography used must be engaging, bold and very authentic. Elements of photography such as colour and vibrancy, movement and blur, focus and perspectives are key in conveying the tone and personality of the brand.

While photography enables us to tell many stories, there are three over arching themes: the destination, individuality and connection.

Adventure, Diversity, Connected, Authentic, Leadership, Thriving, Vibrant, Dynamic, Happy

STUDY WORK ABROAD — 2014 CLIENT: NIAGARA COLLEGE CANADA

Brand Platform & Application

PHOTOGRAPHY OVERVIEW

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Illustration Illustration Applied

The vespa is an iconic symbol for the brand. Symbolizing youth, adventure and access to another culture and experience. Growing from use in photography, to symbol in print and web, and integrating a real vespa in their promotional tours allowing students to become physically and personally connected to the brand.

Adventure, Diversity, Connected, Authentic, Leadership, Thriving, Vibrant, Dynamic, Happy

Illustrations are the final element in the brands imagery. They are to be used mainly within infographics on the web and large scale print never to be used in visual competition with photography. Iconic by nature and simple in style, illustrations become a clear and direct way to visually communicate the message.

STUDY WORK ABROAD — 2014 CLIENT: NIAGARA COLLEGE CANADA

Brand Platform & Application

ILLUSTRATION OVERVIEW

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RAFT SUPPORTING NIAGARA’S YOUTH — 2014 CLIENT: THE RAFT

Identity & Application

LOGO OVERVIEW

wordmarksymbol

tagline

logo

CONCEPTS FINAL DESIGN

RESTARTSupporting Niagara’s Youth

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RAFT SUPPORTING NIAGARA’S YOUTH — 2014 CLIENT: THE RAFT

Identity & Application

IDENTITY APPLICATION

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SEPTEMBER 4 – SEPTEMBER 14

ORIENTATION CLIENT: NIAGARA COLLEGE

Event Identity & Application

LOGOCOLOUR PALETTEEMAIL PROMOWELCOME BROCHUREPROGRAM SESSION GUIDEPOSTERSMOBILE APP

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EDITORIAL & LAYOUT

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EDITORIAL & LAYOUT

EVOLUTION — 2013 CLIENT: EVELO BIKES

Editorial Design

MASTHEADLAYOUT DESIGNINFOGRAPHICS

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CHERRY BEACH RESORT SALES BOOKCLIENT: GREAT BLUE RESORTS

2015 Sales Book

COPYWRITINGPHOTOGRAPHYLAYOUT DESIGN

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With her roots in Niagara Falls,Ontario

she quickly gained hometown recognition and has

since built a name for herself acrross southern Ontario

threesides .com | 23

niagara’s music scene

Sean Van Daele Photoshoot

Winter 2012Twenty Two dollarswww.threesides.com

feautures

23 37

23 Beth Moore Interview by Lexie Reed

Beautiful, Creative and Talented Folk Singer from St. Catherines.

37Who You Oughta’ Knowby Lisa Misener

Featuring the explosive start to the band Walk Off The Earth.

51Best Concerts of 2011by Mary Anne

Readers Reviews of the best Concerts in

the Niagara Region in 2011.

59 Hip Hop in the Fallsby Tucker Mcall

Niagara Fall’s draws in local hip hop artists at the Winter series.

37The Jazz Seriesby Betty Mcae

Following the local Jazz series as it makes way to Welland.

51Gotta Have ItBy Jim Chu

Jim Chu gives insight on latest gadgets.

niagara’s music scene

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“I write about what I know, and I do it as

honestly as I know how”— Beth Moore

“One thing that was unmistakeable, Beth Moore’s powerful and fiery vocals.”

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— Jim Chou

THREE SIDES EDITORIAL — 2012CLIENT: THREE SIDES NIAGARA’S MUSIC SCENE

Masthead Design & Layout Design

MASTHEADDOUBLE PAGE SPREADCOVERDIRECTORYSINGLE PAGE DESIGN

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WEB + MOBILE APPLICATION

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THE ROYAL CONNAUGHT — 2014 CLIENT: VALERY HOMES & SPALLACCI GROUP

Digital Design

WEBSITE DESIGN PHOTOGRAPHY STYLING COPY WRITING

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SYNDICATE RESTAURANT WEBSITE— 2013 CLIENT: SYNDICATE RESTAURANT AND BREWERY

User Experience & Website Design

RESPONSIVE SINGLE PAGE WEBSITE

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FASHION APP — 2013 CLIENT: THE PEN CENTRE MALL

Mobile Application Design & Local Testing

CONTENT CURATION DESIGN LAYOUTAPPLE STORE LAUNCH

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PACKAGING

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DANCE SERIES WINE PACKAGING— 2013 CLIENT: GERMANOTTA WINERY

Packaging Design Series

VQA STANDARDS

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WONDERSTRUCK CHOCOLATE — 2014 PERSONAL PROJECT

Packaging

CHOCOLATE BOX & BAG

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THE WILD HORSES — 2013 CLIENT: FINE TUNE BREWERY

Beer Label & Box Packaging

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PHOTOGRAPHY

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FASHION PHOTOGRAPHY

Portfolio Development

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FASHION PHOTOGRAPHY

Portfolio Development

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CONTEMPORARY PORTRAITS

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EQUINE LIBERTY SHOOTCLIENT: ARKLOW ACRES

For Canvas & Fine Art Prints

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CONTEMPORARY PORTRAITS


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