Sandro Bicocchi
Managing Director
Compagnia delle OpereCompagnia delle Opere Barcelona, Barcelona, 2nd2nd december 2002 december 2002
VII Jornada Euroecom – 2BdigitalVII Jornada Euroecom – 2Bdigitalwww.cdo.it
“Marketplace for SME: A virtual community - a real service”
Sandro Bicocchi
Managing Director
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– A Non Profit Organization– Founded in 1986 in Milan, Italy by
a group of Christians– We do not hold any ownership in
any private or public company– We offer services to help the
development and growth of our members (CdO enterprises)
Who we are
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Managing Director
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Take a look at our Network
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Managing Director
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National Headquarters
Milan National Headquarters
Via Melchiorre Gioia 181, 20125 [email protected]
Rome National Headquarters
Via Milano 51, 00184 Roma+39.064744013
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Managing Director
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Nationwide Network
34 local branches 108 affiliated offices
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Managing Director
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Germany, Spain, Slovenia, Czech Rep., Croatia, Poland, Hungary, Rumania, Libya, Tunis, Morocco, Kuwait, Kazakhstan, USA, Mexico, Chile, Argentina, Brazil, Peru, Siberia, India, Taiwan.
Offices:
International Network
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Managing Director
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Today’s situation
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Managing Director
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Growth over the last years
Since 1992 local offices
Constant Yearly Growth
85% membership retention
2200
4100
7200
1040012300
14800
18000
25000
0
5000
10000
15000
20000
25000
1992 1994 1996 1998 1999 2000 2001 2002
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Managing Director
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The Italian Situation in 2002
Number of businesses– More than 25,000
Number of workers involved– More than 350,000
Gross income of affiliates– 14 B €
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Managing Director
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Affiliated Companies by Industry
Craftmanship 0,23%
Agriculture-fishing1,34%
Service39,36%
Education1,84%
ICT5,04%
Manufacturing21,59%
Mineral 0,27%
Construction11,19%
Commerce19,15%
(not for profit 5%)
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Managing Director
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Affiliated Companies - by n° of employees
less than 1070%
more than 1012%
from 51 to 1002%
from 31 to 505%
from 11 to 3021%
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Managing Director
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Affiliated Companies - by gross income (M€)
0,1 - 0,530%
25 - 503%
15 - 253%
5 - 1511%
2,5 - 515%
1,5 - 2.532%
0,5 - 15%
mt 501%
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Managing Director
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Business Instruments– Internet portal (www.cdo.it)– Network portal (network.cdo.it)– Call Center with toll-free number
– Business Partners
– Associated Service Providers
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Managing Director
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Marketplace for SME
The “Business Idea” Partnership Project Steps
– Needs of SME– Goals– Some data– E-commerce?
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Managing Director
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Business idea
In Italy during the so-called “new economy bubble”, different companies tried to develop a web portal
They tried to build up a community using the web
The internet (or marketplace) as a goal not as a medium
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Managing Director
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We started from a different approach
A “community” already existed More than 20,000 companies were already
contacting the “cdo network” (via phone, fax, email i.e. in a traditional way)
Q: “Why not take advantage of the internet to “accelerate” this network dynamic”?
A: We developed a web portal (a marketplace) to fit the needs of our affiliates
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Managing Director
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Partnership
We needed to develop a partnership and we chose:– Telecom Italia
(main service provider)– Hewlett Packard– Monte dei Paschi di Siena (bank)
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Managing Director
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Project steps
1) Convince partners
2) Build a “virtual” big box: a “piazza”
3) More than 17,000 affiliates at the end of summer 2001 partecipated
4) Currently, all associates partecipate
5) Develop CRM platform network.cdo.it
6) Develop administrative platform network.cdo.it
7) Integrate everything
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Managing Director
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Yesterday
Information DB
Admin DB
Associate DBLocal DB
Employee
Local office
directorAssociate
Associate,local office manager
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Managing Director
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Integration - today
Database
Associate
employee
partner
Local office
director
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Managing Director
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Data
More than 20,000 companies are “inside” the marketplace– A New CO is being developed (economic
return) Almost 5,000 companies access
monthly Some e-commerce features are
included
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Managing Director
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Future steps
Platform For Providing Services – A New CO is being developed
CdO web portal as CdO International Window
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Managing Director
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The Roots of the Project
Realism Working together The Principle of Subsidarity
– Platform For Providing Services – CdO web portal “as a Piazza” enable the
participant to communicate and to do business
Sandro Bicocchi
Managing Director
Compagnia delle OpereCompagnia delle Opere Barcelona, Barcelona, 2nd2nd December 2002 December 2002
VII Jornada Euroecom – 2BdigitalVII Jornada Euroecom – 2Bdigitalwww.cdo.it
“Marketplace for SME: A virtual community - a real service”