Samsung company pursue a new advertising strategy by using family relations before and after using the Samsung Galaxy Note 4.
Brief Summary
TV Commercial
• https://www.youtube.com/watch?v=GFgwTxaU0CY
• https://www.youtube.com/watch?v=EvLE7JWiDt8
• https://www.youtube.com/watch?v=o85Y4XfBUuQ
Campaign Slogans
• My Brother Sure Knows How to Multitask!
• My Sister Sure Knows How to Take Photos!
• My Dad Sure Knows How to Take Charge!
The campaign Message
The Samsung Galaxy Note 4 makes family relationships better. It also make family members closer to each other than ever.
Strategy
• Emotional, humor and rational appeal.
Objective
• Increase market share
• Increase sales
• Beat their competitors especially apple iPhone 6 plus
Executional framework
• Slice of life
Timing
Samsung chose the timing perfectly, because the commercial is about family relationships. Therefore the timing comes on the best time for families gathering together for Thanksgiving and Christmas.
The commercial pointed out that the Samsung Galaxy Note 4 is unlike other electronic devices, that divided family members. However, Samsung Galaxy Note 4 is the reason that they get closer more the ever.
Analysis
conclusion
• I like the campaign because it is different and have a new approach than the earlier campaigns. It also has some emotions, humors and rational appeals.
• their message is do not let electronic devices go over your relationship with your family which is more important.
• Campaign timing is perfectly chosen.