1
2
3,2%
21,3%
23,9%
19,7%18,4%
12,6%
18-24 25-34 35-44 45-54 55-64 65+
Africa Land
27%
International Tourist Sample
Africa Air
Europe
Americas
Asia & Australasia
Middle East
Unspecified
16%
27%
14%
6%
3%
7%
Sample by Region
Understanding consumer travel preferences post Covid 19 for Destination Marketing Organization is a must in order to service the consumers in the manner they
expect. The report contains some of the themes from the DIPSTICK online non probability convenience sampling survey conducted by SA Tourism Analytics and
Insight team on international tourist. The focus of this exploratory study was to solicit views of international tourist who have visited SA in the past 5 years. SA
Tourism intends to do a more detailed study later in the year.
3
4SUMMARY
The plight of the COVID 19 Pandemic, changed how people interact with one another, and also how they will travel in future. Many experts suggest that the phenomenon of social distancing is likely to be a “new normal”
COVID has affected travel, with various borders closed to curb the spread of the pandemic. The increasing number of people being infected created anxiety and fear on how people interact with one another, and how they interact with goods and services
Despite the restrictions, consumers are itching to be outside and interact with the world. A study by KANTAR stated that
consumers are in reminiscing about past travel and dreaming future travel. Consumers would like to travel again but not
without the assurance that it is safe to do so
MAIN FINDINGS:
Not surprisingly International destinations are the preferred choice among seasoned international travelers. The majority of tourists wanting to visit international and regional destinations also being among those with a positive attitude towards travel in this moment while preference for domestic travel is predominantly among those seeking to avoid travel. Close to two-thirds seeking to travel immediately or within the year.
Millennials will be the first tourists to travel with a greater eagerness to travel and a perceived lower vulnerability for COVID, these consumer are less risk averse despite the global pandemic and remain intent on travel and are looking to travel within 2020.
5
5
45% 45%
10%
Intention to travel
Makes me want to avoid travel
I will be travelling as I did before / Makesme more eager to travel
Other
Global Travel Behaviour Survey (May 2020)
6
6
•
•
•
•
•
•
45%
Global Travel Behaviour Survey (May 2020)
7
7
45%
•
•
•
•
Global Travel Behaviour Survey (May 2020)
8
8
10%
•
•
•
•
Global Travel Behaviour Survey (May 2020)
9
Global Travel Behaviour Survey (May 2020)
10
35-44
45-54
54-64
65+
25-34 55%
36%
43%
44%
57%
42%
56%
47%
40%
33%
Global Travel Behaviour Survey (May 2020)
11
Kids under
18
No kids 55%
39%
49%
38%
53%
34%Kids over18
Global Travel Behaviour Survey (May 2020)
12
VS
AS SOON AS TRAVELRESTRICTIONS ARE LIFTED
WITHIN A YEAR OF TRAVEL RESTRICTIONS BEING LIFTED
NOT SURE, WAIT UNTIL ITS SAFE / VACCINE
VS27% 35% 32%
62%
Global Travel Behaviour Survey (May 2020)
13
Global Travel Behaviour Survey (May 2020)
14
35-44
45-54
54-64
65+
25-34 68%
51%
67%
67%
64%
27%
43%
30%
26%
28%
Global Travel Behaviour Survey (May 2020) All Respondents n=310
15
Kids under
18
No kids 55%
60%
60%
41%
31%
36%Kids over18
Global Travel Behaviour Survey (May 2020)
16
17
17
Respondents who avoid travel will be more likely to travel domestically
42
24
29Would you
consider travelling in you own
country, regionally,
internationally (%)?
Internationally DomesticallyRegionally
Respondents who are more willing to travel will travel internationally then regionally
Global Travel Behaviour Survey (May 2020) All Respondents n=310
18
18
Global Travel Behaviour Survey (May 2020)
19
19
Tourlane an online travel website found South Africa was the #1 preferred post COVID destination among their
readers
Tourlane Community Survey (May 2020) n=600
20
20
29%
34%
23%
Global Travel Behaviour Survey (May 2020)
25-34 30% 33% 63%
22% 38% 60%35-44
23% 41% 65%
26% 49% 74%65+
21% 19% 53% 72%55-64
33% 45-54
21
21
Global Travel Behaviour Survey (May 2020) All Respondents n=310
25% 21% 50% 71%
37% 26% 32% 58%
30% 23% 40% 63%
Kids under
18
Kids over18
No kids
22
22
23
23
1%
6%
6%
25%
23%
37%
7%
10%
8%
14%
25%
23%
8%
9%
15%
12%
19%
22%
Global Travel Behaviour Survey (May 2020)
82%
67%
51%
29%
25%
16%
24
24
52%51%
39%
30%28% 27%
23% 22%
17%13%
12% 11%
Global Travel Behaviour Survey (May 2020)
25
25
All respondents
Global Travel Behaviour Survey (May 2020)
26
26
27
27
16%23%26%31%33%60%5%10%
44% 40% 33%
28% 19%
Global Travel Behaviour Survey (May 2020) International Travellers n=293
28
28
29
29
All respondents
Global Travel Behaviour Survey (May 2020)
BY PURPOSE Partner Solo Family
Holiday 47% 16% 18%
VFR 35% 41% 17%
Business 27% 57% 6%
30
30
31
31
All respondents
Global Travel Behaviour Survey (May 2020) International Travellers n=293
32
32
33
33
Global Travel Behaviour Survey (May 2020)
34
34
35
35
36
37
37
38
38