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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions
proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other
than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and
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relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
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Customer Success
Services
Customer Success
Platform
Developer Success
Platform
Force.com
Heroku Enterprise
AppExchange
Shield
TrailheadWave
Thunder
Success
Community
Salesforce
Success ServicesSuccess
Ecosystem
AppsAnalytics
CommunityMarketing
ServiceSales
Lightning
Multitenant Cloud
Complete CRM
5.5 Million apps
Customer Success Platform
Our Platform Has Had Huge Momentum
40+Lightning Components on
AppExchange
3 Billion+Transactions / Day
5.5 Million+Applications
100,000+ Trailhead Badges
2,800+AppExchange Apps
2,300,000+Salesforce Developers
`
ConnectedDriver
Connected
Executive
Precision
Media
Connected Farmer
Connected
Shopper
Connected
Families ConnectedPatients
Connected
Fan
Customer Connections Continue to EvolveCustomer expectations are constantly evolving
Customers Want a Connected Experience
How they interact with
your employees
How they interact with
your appsHow they interact with
your products
Siloed Experiences
The Connected Experience for Customers is Broken
Your Customer
Employee Experience
App Experience
Product Experience
Introducing: Salesforce App CloudBuild connected apps fast
Trusted and Connected PlatformRun all your apps on a trusted platform
Speed and AgilityEvery employee can build fast with clicks or code
Complete Enterprise EcosystemBest place to learn, build, buy, and sell apps
FORCE HEROKU ENTERPRISE THUNDER
AppExchange Trailhead
Shared Identity & Data Model Integration Shield
Salesforce App Cloud is Your Fastest Path From Idea to App
Idea
Idea
Legacy App Dev 6-12 Months
App
Build App with
modern frameworks Connected Desktop and
Mobile Apps
install
complex
software
build
app
make it
mobile &
social
build & test
security
buy &
setup
hardware
define user
access
setup
reporting &
analytics
Now Business and IT Can Innovate Together. Faster.
Develop, package and instantly deploy apps
Access rich APIs and frameworks
Code in your favorite language:
Ruby, Java, Apex
Add fields, design layouts, and manage users with
clicks, not code
Point-and-click workflow & business logic
Drag-and-drop reports and dashboards
Program for Advanced Functionality Configuration for Rapid Development
HR Help Desk
Employee Intranet
Recruiting &
Onboarding
Performance
& Coaching
IT Help Desk / Self-
Service Community
Legacy Applications
Consolidation
Enterprise
Knowledge
Identity Mgmt
Custom Web /
Mobile Applications
Business Agility
Layer (e.g. Claims,
Underwriting, …)
Asset & Facilities
Management
Financial Shared
Services
M&A Enablement
Early Warning
Management
Product Ideas &
Innovation
Pre-Production
Testing
Warrant Coverage
Decisioning
Procurement
Vendor
Management
Transportation
Logistics
Contract
Management
Budget
Management
Contract
Management
Pricing
Billing
Management
Audit
Management
Connect Every Department on One Platform
Apps
HR ProductSupply
ChainITFinanceOps
Leading Companies Run Apps for Every Department
Human Resources
Employee
Collaboration
Employee
Intranet
Recruiting &
Stock Plans
Recruiting
Healthy
Workplace
Employee
Intranet
60 HR Apps
+ Intranet
Employee
Intranet
Operations
Asset
Management
Product Lifecycle
Management
Inventory
Management
Field
Services
Field
Services
Field
Inspections
Brand
Auditing
Marketing & e-commerce
Website
(Europe)
Mobile
Commerce
Franchise
Websites
Website
Deliveries
Budgeting
Marketing
Collaboration
Franchise
Management
Event
Management
Build Engaging App Experiences with Salesforce App CloudYour app as your brand! Every company needs to be an app company
Brick-and-Mortar Retailer
Apps Company
Home Controls Manufacturer
Apps Company
Shopping Center Operator
Apps Company
World’s leading business news organization standardized on contracts, directories, order management, IT help desk
driving a single view of the customer and new levels of employee productivity
Delivered customer facing FT.com on App Cloud to deliver personalized content anytime, anywhere and across any
device to global audience of over 2 million daily
Created new micro-stites like “How to Spend It” website on the Salesforce App Cloud
Financial Times Standardizes on the Salesforce App Cloud
“Managing our customers on a single platform is critical to survival.”Christina Scott, CIO
With Pre-Built Apps, Companies Can Go Even FasterAppExchange is the #1 Business App Marketplace
Customized for Salesforce
Trusted and Secure
Reviewed by Peers
Over 2,800 apps 3 million installs
Salesforce Positioned in the “Leaders” Quadrant by GartnerEnterprise Application Platform and Mobile Application Development Platforms
Magic Quadrant for Mobile Application
Development Platforms, Worldwide July 23, 2015Analysts: Richard Marshall, Van L. Baker, Ray Valdes, Jason
Wong, Adrian Leow
Magic Quadrant for Enterprise Application Platform
as a Service, Worldwide March 24, 2015Analysts: Yefim Natis, Massino Pezzini, Kimihiko Iijima, Anne
Thomas, Rob Dunie
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce. Gartner does not
endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the
opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a
particular purpose.
App Cloud Delivers Proven Success
CodingProductivity
52 %
+
48%
+
Decrease in IT Costs
Faster Integration
52%
+
Faster System Testing
52 %
+
Faster Deployment
55%
+
%
Faster Design
55+
Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.
Faster Configuration
55%
+
Average Percentage Improvements Reported by Salesforce Customers
Bulk
REST
Metadata
SOAP
Tooling
Streaming
INT
EG
RA
TIO
N L
AY
ER
Point & Click
Integration
Tools
Page
Builder
DECLARATIVE DEVELOPMENT
GLOBAL ENTERPRISE CLOUD INFRASTRUCTURE
PLATFORM SERVICES
APP MANAGEMENT & DEPLOYMENT
Workflow
Engine
UI
Framework
Sharing &
Permissions
Global
Search
Reports &
Dashboards
Files
& Content
Authentication CollaborationEvent Log
Framework
Translation
Workbench
App
Builder
Process
Builder
Schema
Builder
Multi-Tenant Network
& FirewallAuto
Updates
Backup &
Geodiversity
Security Trust
IDECLI Agile
Accelerator
Store
Builder
Dev
ConsoleSandbo
x
Metadata
Heroku DX node.js
PROGRAMMATIC DEVELOPMENT
Database SmartContainers
Heroku
Add-ons
Heroku
Button
Ruby
Identity
Global
Data Centers
Data
StorageSingle code
base
Python Java APEXPHP
OfflineSalesforce1 Mobile
ContainerGeolocation
Push
NotificationsSDK Mobile Identity
MOBILE SERVICES
Community
BuilderPage
Builder
Everything You Need to Build Apps Fast, all on One PlatformFull spectrum of capabilities from enterprise control to elastic flexibility
Over 5.5 Million Apps Run on the Salesforce Platform
Salesforce Apps
Suite of web and mobile apps for
sales, service, and marketing
Partner Apps
AppExchange with over 2,800 apps
delivering functional or industry
solutions
Custom Apps
Custom apps designed and built by
you or an SI partner
IDC Study: Build Apps 70% Faster with Salesforce Platform
75%Lower
infrastructure costs
80%More apps launched
per year
Faster time to market
70%
ROI
520%
7 Customers analyzed across 5 different industries
31 custom apps built (average)
2,700 internal employee users representing 89% of employee base (average)
100K external customer & partner users (average)
IDC White Paper, sponsored by Salesforce.com, Salesforce Platform: Accelerate App Dev with Huge ROI, Doc #246505, Feb 2014.
Build and Deploy Powerful Productivity Apps with Force.comDrive productivity across your entire organization with Apps
Automate Complex ProcessesEasily automate any workflow with Process Builder
Connect to Any Data SourceIntegrate any data source with Lightning Connect
in just a few clicks
Create Engaging ExperiencesDesign any experience for any device with
Salesforce Lightning
Salesforce Apps
Salesforce1 Lightning Connect: How it WorksUnlock Your Back Office with an Agility LayerDeploy a two-speed architecture to help the IT go faster
Back
Office
Systems
of Record
Front
Office
Systems of
Engagement
Rapid Innovation
Mobile-first
Collaborative
The Power of App Cloud
Automatic
Upgrades
47 Major
Releases
(3x /year)
Multi-tenant
Infrastructure
Metadata-based
Single Code Base and
Shared Infrastructure
Open &
Extensible
API-First Architecture
2800+ AppExchange Apps
Unbreakable
Customizations
Integrations and
customizations
auto-upgraded
Visualforce transactions
per year
87B
15MCustom
Database Tables
Apex transactions
per year
137B
500MAPI calls
per day
Build Beautiful Productivity Apps with Lightning Democratize Component-Based App Building
Components App BuilderAppExchange
for ComponentsBuild, share and scale
engaging, responsive UIs
Enable anyone in your
organization to design apps
with drag and drop
Access a library of prebuilt
components from Salesforce
partners
A new user experience designed to help you get work done, faster
Users get a modern app experienceGet the information you need to delight your customers, faster
Admins customize and assemble appsCustomize your experience with drag and drop
Developers build with engaging UI
With Lightning Components and the Lightning Design System
NEW
Introducing the New Lightning Experience
Introducing AppExchange for ComponentsThe Enterprise Marketplace for Lightning Components
Build More Engaging AppsUse the best pre-built components in your apps
Build apps easilyWith pre-built Components from Salesforce
partners that work for any device
Deliver apps fasterUse Components from AppExchange with your own
custom-built Components
A whole new way to build pixel perfect apps
Design beautiful appsSalesforce style guides and modern enterprise UX best
practices built in
Deliver Apps FastOpen source framework and reusable code base to
build apps in record time
Introducing: Lightning Design SystemNEW
Salesforce1 Mobile Already Features the Lightning UINew component based UI is coming to desktops and devices in the future
Modern Customer Apps Demand a Different RecipeFlexibility and Scale are keys to success
Open Source
New Frameworks
Rapid Iteration Tools
New Architectures
Continuous Delivery
Instant Scalability
Modern Languages
Personalized
Immediate
Beautiful design
Connected
Agile and elastic platform that developers love
Smarter infrastructure lets you build apps that scale
Open and extensible
Modern language support and ecosystem of 150+ add-ons
Connected to Salesforce
Sync customer apps with business processes
Build Engagement Apps with Heroku
Heroku Enterprise Delivers Engagement AppsEmpower your developers to build apps faster with enterprise trust and control
Increase controlRely on a managed, trusted architecture, with
enterprise grade controls
Accelerate DevelopmentBuild collaboratively, with support for the latest
frameworks and languages (java, ruby, node.js)
Build Engagement AppsDeliver customized, elastic apps automatically
connected to Salesforce CRM
Heroku Enterprise: Advanced Controls for ITControl your own trusted network in the cloud
Private Spaces Selectable Regions Integrated Identity
NEWNEWNEW
Configurable NetworksRun apps inside trusted, private
network boundaries
Global Deployment Options
Easily deploy your app to the geography of your choice
Single Sign-OnAccess Heroku Enterprise with one
login, shared across App Cloud
Salesforce IoT
Connect With EverythingConnect every device, sensor, website, and
application to gather all relevant data
Build Smart Real-Time LogicUse data and insights to make smarter, more
personalized actions at IoT scale
Engage ProactivelyUse the power of Salesforce to reach out to
your customers & employees 1:1 wherever
they are
NEW
Quick Setup with Clicks, Not CodeDesigned for anyone to build and deploy
Native in SalesforceIntegrated directly, everything works
Build Compliance into your AppsEncrypt, monitor and audit everything
Encryption - Event Monitoring - Field Audit Trail
Salesforce ShieldA new level of trust and compliance for
Salesforce
Introducing
Salesforce ShieldNew services to help you build trusted apps fast
EncryptAuditMonitor
Platform EncryptionField Audit TrailEvent Monitoring
Monitor User ActivityKnow who is accessing data from where
Optimize PerformanceTroubleshoot application performance to improve
end user experience
Track Application UsageUnderstand application usage to increase
adoption
Gain Visibility Into User Actions with Event Monitoring
Retain Field History for Up to 10 Years with Field Audit Trail
Establish Data Retention PoliciesKnow the state and value of data at any time
Access Retained Data at ScaleNormalize on big data back-end for performance
Comply with Industry RegulationsSecure data archive with the highest trust standards
Encrypt Sensitive Data While Preserving Business Functionality
Seamlessly protect data at rest
Encrypt standard & custom fields, files & attachments
Natively integrated with key Salesforce features
E.g. Search, Chatter, Lookups work with encrypted data
Customer managed keys
Customer-driven encryption key lifecycle management
“Everybody in Brown-Forman touches
Salesforce every day. It's a huge part of
the fabric of the company.”
50+ Apps built by IT on Salesforce including Product Inspections app, “Buy the Barrel” customer app,
Vendor onboarding community and a Retail Execution App, all integrated with SAP data
Personalized employee homepages with news, apps, and widgets
100% adoption across 4,000 global employees in 160 countries
Brown-Forman Creates Their Own App Revolution
-Toby Lester, VP of IT, Architecture & Innovation
“App Cloud helps
us be more responsive to our
customers.”
End-to-end customer service, sales, marketing & inventory app runs on Salesforce
Mobile freezer app and telematics reporting built on Heroku and stored in Force.com
Rapid production prototype in 30 days, beta in 60 days, live in production integrated with ERP in 90
days
NEB Connects with Scientists Through Connected Freezers
-Andrew Bertera, Executive Director of Marketing
“Salesforce is a key
part of our formula for
success in Germany.”
Fully connected apps for distributors, retailers and customers
10x faster new retailer onboarding
Unlocked SAP with Salesforce front-end
Coca-Cola Germany Goes Faster With App Cloud
Ulrik Nehammer, CEO, Coca-Cola Erfrischungsgetranke AG
“With the Salesforce 1 Platform, we can
spend more time with the customer and
less time in the back office.”
Leading American grocery chain, with over 2,200 stores and 250,000 employees
Recent merger highlighted disconnected workforce with legacy IT systems and over 200 Shadow IT
applications
Building mobile apps for the rollout of new promotions, store layout and product placement, and vendor
onboarding
Now employees can solve issues on the floor from their phones and keep their focus on customers
Safeway empowers staff to help customers anywhere, anytime
Sineesh Keshav, VP of IT Application Development
“We are growing fast, and Heroku allows
us to easily scale and keep pace with our
expanding user base.”
Citrix developed GoToMeeting Free, a web-based video chat tool that allows professionals and
consumers to connect anywhere in the world
API and the front-end web experience for production and staging are hosted on Heroku
Heroku required significantly less set up and maintenance effort, allowing the team to focus on
developing a differentiating user experience
Citrix Built GoToMeeting Free on Heroku
Victor Dronov, GoToMeeting Free Product Manager, Citrix
“Salesforce1 Platform connects our
customers in a human-centric way.”
Built integrated mobile app connecting product, employees, contractors and customers
Mobile access across entire community, allows 10K contractors real time access to customers
Connected products provide opportunity to deliver proactive customer service
Fast to market with Contractor Pro app built in <12 months
Honeywell Connects Contractors with Homeowners in New Ways
David Quam, Sr. Product Manager of Software Solutions
Financial Services Provider for military families serves over 9 million members
78 apps built in a year with another 50 planned, 75% built by citizen developers.
Went from 4 months with Access/VB to 2 weeks with Platform.
Extensive use of workflow to automate project management, time tracking, audit management, auto damage
feedback form, governance process
Gained business agility and unleashed innovation while maintaining governance and security
Over 200+ Apps Built on App Cloud Help Run a Next Gen Enterprise
“Salesforce gives us all the cloud services
we need to achieve incredible speed and
scale”
Herry Stallings, AVP of Applications Development
Agility and scalability essential for Macy’s to succeed across shifts of fashion season, customer
preferences, and marketing promotions
Created mobile ecommerce websites for Bloomingdales.com and Macys.com on Heroku
Faster innovation and time to market benefits lead to additional mission-critical online apps
Macy’s Delights Customers with Mobile Apps Built on Heroku
“We went from concept to field-ready
product twice as fast as normal”
Created connected mobile app for lighting and home automation with Heroku
Seamless customer experience and single view via information sync’d with Salesforce
Insight for product use and innovation through anonymous usage data
Lutron Brings Internet of Things Strategy to Light
-- Matt Swatsky, Product Manager, Caséta Wireless, Lutron
The Salesforce AdvantageRun your business on the platform that is always getting better
Multi-tenant Cloud Model3 major releases a year. Automatic upgrades.
Fast App CustomizationClicks-not-code
Scalable, Meta-data Driven Platform Customizations never break
Trusted Cloud PlatformContinuous improvement in security, availability, and
performance
The Cloud is the Fastest Path to Success
Enterprise
Cloud Computing
Fast Innovative Open Easy Trusted
No Hardware
No Software
Faster ROI
Flexible
Automatic Upgrades
Continuous Improvement
Any Device
API First
Data Portability
Secure
Transparent
Performance at Scale
Subscription Model
Real-time Customizations
AppExchange
Fast: Time to Value with Cloud Computing
SOFTWARE
TIME
VA
LU
E
CapitalExpense
UpgradeExpense
Cloud Computing Value Greater ROI
LowCapital Cost
Automatic Upgrades
Innovative: 3 Major Releases Per YearSeamless, automatic upgrades
47 Major releases delivered
Automatic UpdatesCustomization & integration
Features sourced by customer community
Open: Access Your Data Anywhere, Anytime
50%Of All Transactions
APIs: Nearly
All your CRM, custom apps, fields, etc.
Intuitive interface built for users on the go
Modern UI – Notifications, feed-first, publisher actions
Any DataSalesforce Platform
Any DeviceLightning
User Interface
Simple, powerful & secure API’s
SOAP, REST, Bulk, Metadata, Apex & Visualforce
10X more API Functionality
Trust: Security At Every Level
* Applicable to the Sales Cloud, Service Cloud, Communities, Chatter, database.com, site.com and Force.com. For audits, certification and security information or other
services, please see the Trust & Compliance section of help.salesforce.com.
Unmatched Infrastructure-level
Security
Unmatched Application-level Security
Firewall SSL
Accelerators
Web/App
Servers
Load
BalancersDatabase
Servers
Trusted
NetworksAuthentication
Options
Field Level
Security
Object
Level
Security
(CRUD)
Audit Trail
Object History
Tracking
Trust.salesforce.com Transactions per quarter Average Page Time
trust.salesforce.com
Trust: Our Highest Value
180B Transactions in Q4FY15
68% YOY Growth
212ms Latency in Q4FY15
12% YOY Improvement
But What About the Rest of the Processes in Your Company?
Slow to buildHard to integrate Disconnected data model
ERP
On PremOps
Billing DB
HR Apps
ITMobile
SCM
But IT Platforms Have Fallen Behind the App Revolution
Front OfficeBack Office
Customer Centric
Constantly Upgraded
Flexible
10 day cycles
Process Centric
Slowly Upgraded
Rigid
10 year cycles
55 %
+
Fasterdeployment
37 %
+
Increasein sales 45 %
+
Customersatisfaction
43 %
+
MarketingROI
45 %
+
Customerretention
Engaging With Customers Delivers Success
Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.
Average Percentage Improvements Reported by Salesforce Customers
Apps are Critical for Customer SuccessCEOs see mobile tech as the most strategically important investment for their
business
PwC's 18th Annual Global CEO Survey of 1322 CEOs across 77 countries in 2015
81%
19%
of CEOs rank investment in Mobile
Apps as critical to the business and
customer engagement81%
Yet IT Departments Struggle to Deliver Enterprise AppsGartner Says Demand for Enterprise Mobile Apps Will Outstrip Available
Development Capacity Five to One
App Demand Apps IT Can Support
5:1IT App Gap
Graphic created by Salesforce based on Gartner Research: Gartner Press Release, “Gartner Says Demand for Enterprise Mobile Apps Will Outstrip Available Development Capacity Five to One”, June 16, 2015
Three Major Obstacles Hold IT Departments Back
Legacy Technology
and CultureHard to balance speed,
design, and functionality
Limited Supply of
DevelopersCannot find, train, or retain
them
Growing Enterprise
RequirementsGovernance, integration, and
security